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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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I've been reading a lot recently about marketing and how B2B firms need to reach out to buyers earlier in the sales cycle.(related: Only...
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Bringing a new product to market is a learning curve for any organisation. The salesforce initially cannot to cover its own costs, let...
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It sounds pretty obvious but how many marketing teams actually do what Stephanie Buscemi, the new Chief Marketing Officer of Salesforce,...
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I was sat with a global consultancy firm last week who were asking how they could actually get their consultants and salespeople to write...
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Millennials I assumed would be more tech-savvy than a Gen Xer, now the wrong side of 40 (me). So when I suggested they use the from:...
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I love hearing real experts talk. Everything they say is enlightening or novel in some way.This video is a great example of that as it...
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Last week I was sat with a senior director at a global tech firm who was describing to me the fundamental issues which he faces from a...
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"The market landscape is shifting quite dramatically for what startups and incumbents need to be thinking about on behalf of their...
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I was interested to read the Demand Gen Content Preferences Survey 2018.  In short the survey found:Focus on value not sales pitchA...
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The shift in B2B buyer behaviours continues to drive change in vendor organisations. People are no longer researching online, reading...
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Morrison & Foerster's Michelle Elstein, (Director of Market Development & Strategy) led a fascinating Professional Services Marketing...
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Marketers and business leaders spend a lot of time thinking about their brand.But all the efforts to develop a successful brand are lost...
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“What do you do to build valuable relationships with your key clients and prospects?”As one of the world’s leading law firms, this...
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I recently did some digging into how LinkedIn's newsfeed works, as part of that research I learned that the LinkedIn algorithm tries to...
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In Professional Services it is famously difficult to stand out. When your product is only created in reference to the needs of your...
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Leaving university and entering the “real world” can be daunting for any individual. Not only do you no longer have access to a number of...