Expert-to-expert Marketing Blog

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The Sales Learning Curve

Bringing a new product to market is a learning curve for any organisation. The salesforce initially cannot to cover its own costs, let...

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Lifehacks - Search Better

Millennials I assumed would be more tech-savvy than a Gen Xer, now the wrong side of 40 (me). So when I suggested they use the from:...

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Your customers need your help!

A fascinating article from HBR on buying processes in B2B. The idea is that the buyer, with the greatest information source the world has...

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Trust Should be your No.1 Value

Benioff's recent little jibe at Google & Facebook made me chuckle. Google's staff have questioned the integrity of their firm, due to...

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Delegate your success

I came across this article about a couple that built a successful business from scratch, something that many aspire to achieve one day.

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