6/29/2020 5:11:57 PM Stop writing blogs - start keeping a knowledge journal for your audience By Samuel Page There is a great post below by Daniel Geey of Sheridans on Instagram (link below). In it, Daniel suggests that people that want to work...
6/26/2020 2:43:26 PM Lessons from Liverpool FC - Building Excellence By Freddy Dobinson Credit where credit is due. Hats off to Liverpool FC! Through begrudging admiration, I write this eulogy to what Liverpool FC have built...
6/24/2020 8:37:27 AM Leadership - earning & securing a seat at the table for marketers with Susanne Mandel (Lowndes) and Kelly Nelson (Deloitte) By Passle During GroPro2020 last week I heard a great presentation from Susanne Mandel (Lowndes) and Kelly Nelson (Deloitte) explaining how...
6/23/2020 12:00:00 AM What goes into creating a successful blog? By Sarah Strachan I had a fantastic time featuring on the Women in Planning Webinar today with Nicola Gooch, Zack Simons, Suzi Green, and Christian...
6/23/2020 12:00:00 AM How to Identify your Future Thought Leaders By Freddy Dobinson When promoting your content programme and trying to identify fee-earners to get involved, the following question should be your starting...
6/22/2020 12:00:00 AM Has your firm got an effective thought leadership plan? By Samuel Page Once you have the right people involved in your thought leadership initiative - it's time to make a plan. At Passle, we've seen thought...
6/18/2020 1:57:41 PM Enabling Experts to Showcase Authority: James Barclay on the Impact of Online Content - Attorney at Work By James Barclay James Barclay of Passle sits down with Ari Kaplan to discuss the importance of content marketing in showcasing a lawyer's expertise.
6/15/2020 12:00:00 AM Upstream thinking By Sophia Plowright There is a well quoted adage in public health, about upstream thinking:- You and a friend are by a river when you notice a child...
6/12/2020 3:18:41 PM How to supercharge your online pitching. By Will Eke On Thursday I had the pleasure and benefit of attending a great (online of course!) event in the property sector organised by Katie White...
6/12/2020 12:00:00 AM Skills to take from the outfield to the office By Charles Cousins It was an absolute pleasure this week to join the webinar panel for The Institute of Leadership & Management session on Learning from...
6/8/2020 12:00:00 AM Inspiration is everywhere. By Alistair Bone Creating content is not easy. The reasons for this typically relate to an underlying sense of the 'imposter syndrome' (which I know I...
6/8/2020 12:00:00 AM Data Analysis: How Covid-19 has affected Professional Services content By Samuel Page In the last two months, there has been a huge increase in demand for digital content from Professional Services clients. The pressing...
6/8/2020 12:00:00 AM How to apply Amazon's 'Working Backwards' Methodology to B2B Content Marketing By Passle When Amazon begins the process of developing a new product or website feature, the project manager in charge starts the project off by...
6/8/2020 12:00:00 AM Annual leave in the time of COVID-19 By Passle It's likely that many people in a business won't have taken much of their annual leave yet. Holidays are important because it helps...
6/4/2020 12:00:00 AM Now is a great time to give. By Adam Elgar Three years ago, we wrote a short series of posts about Robert Cialdini's six key principles of influence (see below). I came across them...