29 Jun, 2020 Stop writing blogs - start keeping a knowledge journal for your audience By Samuel Page There is a great post below by Daniel Geey of Sheridans on Instagram (link below). In it, Daniel suggests that people that want to work...
26 Jun, 2020 Lessons from Liverpool FC - Building Excellence By Freddy Dobinson Credit where credit is due. Hats off to Liverpool FC! Through begrudging admiration, I write this eulogy to what Liverpool FC have built...
24 Jun, 2020 Leadership - earning & securing a seat at the table for marketers with Susanne Mandel (Lowndes) and Kelly Nelson (Deloitte) By Passle During GroPro2020 last week I heard a great presentation from Susanne Mandel (Lowndes) and Kelly Nelson (Deloitte) explaining how...
23 Jun, 2020 What goes into creating a successful blog? By Sarah Strachan I had a fantastic time featuring on the Women in Planning Webinar today with Nicola Gooch, Zack Simons, Suzi Green, and Christian...
23 Jun, 2020 How to Identify your Future Thought Leaders By Freddy Dobinson When promoting your content programme and trying to identify fee-earners to get involved, the following question should be your starting...
22 Jun, 2020 Has your firm got an effective thought leadership plan? By Samuel Page Cam Dobinson Once you have the right people involved in your thought leadership initiative - it's time to make a plan. At Passle, we've seen thought...
18 Jun, 2020 Enabling Experts to Showcase Authority: James Barclay on the Impact of Online Content - Attorney at Work By James Barclay James Barclay of Passle sits down with Ari Kaplan to discuss the importance of content marketing in showcasing a lawyer's expertise.
15 Jun, 2020 Upstream thinking By Sophia Plowright There is a well quoted adage in public health, about upstream thinking:- You and a friend are by a river when you notice a child...
12 Jun, 2020 How to supercharge your online pitching. By Will Eke On Thursday I had the pleasure and benefit of attending a great (online of course!) event in the property sector organised by Katie White...
12 Jun, 2020 Skills to take from the outfield to the office By Charles Cousins It was an absolute pleasure this week to join the webinar panel for The Institute of Leadership & Management session on Learning from...
08 Jun, 2020 Inspiration is everywhere. By Alistair Bone Creating content is not easy. The reasons for this typically relate to an underlying sense of the 'imposter syndrome' (which I know I...
08 Jun, 2020 Data Analysis: How Covid-19 has affected Professional Services content By Samuel Page In the last two months, there has been a huge increase in demand for digital content from Professional Services clients. The pressing...
08 Jun, 2020 How to apply Amazon's 'Working Backwards' Methodology to B2B Content Marketing By Passle When Amazon begins the process of developing a new product or website feature, the project manager in charge starts the project off by...
08 Jun, 2020 Annual leave in the time of COVID-19 By Passle It's likely that many people in a business won't have taken much of their annual leave yet. Holidays are important because it helps...
04 Jun, 2020 Now is a great time to give. By Adam Elgar Three years ago, we wrote a short series of posts about Robert Cialdini's six key principles of influence (see below). I came across them...