Expert-to-expert Marketing Blog

The Dear Sophie Campaign run by Google really pulls on the heartstrings and it is hard not connect on an emotional level with the story...

SEO and Content Marketing. Content Marketing and Outreach. Outreach and PR. PR and Social Media. They're pairings that are often put...

Last year, Tom wrote about how we use SMART goals to ensure that we create content in a timely and consistent way. We had seen lots of...

The B2B marketing landscape is constantly evolving, but traditional marketing approaches shouldn't be ignored. 

Events offer multiple...

Here is the video counterpart to last week's post on the same topic.

Something I often talk about on here is that while we promote digital marketing, it doesn’t have to replace ‘traditional’ or ‘physical’...

Maria Heckel, director of marketing at CIM shared the results of their research into use and misuse of data. The survey covered both...

I'm attending the CIM Digital Summit today for the first time. Daniel Rowles, who opened the event keeps referring to the changes in the...

Anyone who knows me, knows that I love Lidl. Every time I go to pay at the till, I am always surprised at how little it costs me and am...

We all know him as the England and Wasps heavyweight, but off-field, James Haskell is carving himself off quite a considerable chunk of...

Our team is delighted to have been Highly Commended in the 'Best Use of Social Media' category during the 2016 Insurance Times Tech &...

I wrote this article recently, and it's the culmination of a lot of work examining how financial advisers use Social Media and the...

A clear, simple, yet evocative message - bathrooms matter.

Resonating with a range of core emotions this bathstore advert transforms the...

Acquisition discussions between Twitter and Salesforce, Microsoft and Google are frontpage news in the F.T. 

The quote below rather neatly...

I often get involved in conversations about which channels are best when it comes to sharing content - is Facebook better than Twitter?...

Here is our latest vlog featuring James! Every month a different team member shares cool features and tips and tricks to make the most of...

Content, content, content we hear it all the time! We're constantly told we should be creating interesting and engaging content. You'll...

Professional Services are all about the brand of the expert so Talking Head videos make a lot of sense. 

This little video by twogether- a...

Every business has a company culture, and this can be a fantastic asset when promoting it.

There’s two big advantages to doing this:

• If...

A common trend for B2B tech vendors has been underpinning their marketing campaigns with Lead Generation. With businesses wanting to...

"Rome wasn't built in a day."

"Little and often does the job."

"Take your time."

Just a few of the catchphrases I grew up hearing from my...

Shaun Crawford, Global Insurance Leader EY, has added an expert insurance opinion to the autonomous car conversation (see below). 

The EY...

Marketers often instinctively construct barriers between what we consider consumer media (for our personal/home lives) and business media...

On Thursday 13th October, we'll be hosting an event at WeWork Moorgate featuring some of my favourite brands of all times. I've invited...

As I sit in Cozumel waiting to take the ferry back to Cancun I am reflecting on a tough triathlon, mixing it up with the best in the...

Matthew Barby is a brilliant practical marketer. His content is always useful, whether it's aimed at a beginner audience or an advanced one.

We talk a great deal about the content framework Hero, Hub, Hygiene. This was introduced to us by Google and YouTube.

Imagine your website...

Community on YouTube - who'd have thought it.

An interesting development here, reaffirming the importance to brands of both using video...

As with any discipline worth its salt, Marketing will claim that it should be involved in every stage of the product lifecycle. From what...

Here's a great way to widen the reach of your content... We've taken some of the best "Evergreen" posts on blog.passle.net and...

As a recruiter I spend quite a bit of time looking at people's profiles on LinkedIn. Of course I want to see what the potential...

Last week saw thousands of marketers converge on Cleveland, Ohio for 2016's Content Marketing World conference. There have been many...

A fascinating article by former ghost-writer Aimee Millwood on the perils of hiring ghostwriters. As Millwood puts it, 'companies paid...

LinkedIn has given its publishing platform a makeover. The big change, besides a new Medium-esque aesthetic, is that instead of choosing...

Here is a new video on a new Passle channel: Top Tips for B2B Marketing! 

You can expect more of these kind of videos with quick ideas to...

Since Passle is a business based in Oxford and I am resident of The Thames Valley it is great to see more of the Top 100 based outside of...

This thought provoking research piece by Edelman is well worth your time in placing brand trust in to a global context. 

The survey has...

This week SkySports hosted an interview with Mo Farah, 4 time Olympic Gold Medalist. Running up to the interview the SkySports team...

Walking through Heathrow Airport this morning I couldn’t help notice the SAP HANA advertisement spanning 30m of real estate between...

I've read a number of articles recently about the opportunities of using Snapchat at B2B organisations and at an event I presented at a...

Winning the hearts of young consumers is important - they're the ones whose custom you'll be competing for in years to come, and what's...

I had the in-laws visiting last weekend from Dublin and I was asking them about how they are getting on with their Bridge (the card game)...

This is without doubt the first time I have cited a West Country chicken coop manufacturer as a beacon of Content Marketing. 

But it...

This image has been doing the rounds on LinkedIn. It's gone viral to the extent that some of my French connections were sharing it....

Really enjoyed Laura Chetcuti's post about the popularity of #RecruitmentProblems Memes. I decided to search Twitter to see if...

When it comes to differentiating your business from the other firms in your space there is one factor that no other can replicate... your...

Professionals are constantly been told by their marketing teams and indeed by the rest of the world “You need to do more on social media”.

I have to admit to feeling a little knocked over on reading Steve Rayson's excellent post. It postulates that those adopting high volume...

I am naturally and unapologetically an introvert - a fact I can usually disguise with an active social media profile (so much easier to...

When it comes to content marketing I meet lots of B2B marketeers who announce "we have a strategy to create company videos".  After the...

It was only a year ago that I was extolling the virtues of Blab, an easy way for multiple people to livestream together. Back then...

LinkedIn posted this rather innocuous update on 25th August, which went pretty well unnoticed.  But it does include something new which...

I have written a few posts on how long 'content marketing' has been around - check out Content Marketing from the year 1900.  

This thing...

A pretty good top 10 list for a successful content marketing strategy from Mashable.  But I think they have missed one key thing -...

                    'What's your strategy when it comes to content?'

                    'Errrrrmmm' ...followed by a long, lingering pause. 

An interesting report from B2B Marketing says that 46% of marketeers feel that their Marketing Automation potential is limited by their...

Emma Quinn is the Director at JD Marketing, you can read her insights here.

Claire Trevien: First of all, can you tell me a little bit...

A couple of weeks ago Passle was excitingly featured on Product Hunt - the place that every day curates a list of the top products and...

In the recent ruling that Apple has been told to pay €13 Billion in back taxes to the Irish government, everyone is immediately trying to...

There are numerous examples of VR being utilised within the B2C space from North Face to Samsung via The British Olympic Team however we...

The human hippocampus is a centre in the brain involved in prediction and comparison. It has been found to react when there are...

Recently I have been surprised by by some of the responses I get when talking to friends and prospects about why something cannot be done...

With over two hundred factors influencing how Google ranks your site, you might be forgiven for avoiding the issue altogether and simply...

Does social media count as content marketing?

The short answer is yes.

Content marketing is a strategy that puts your audience first. It...