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Do You Practice an Integrated Approach in Your Digital Marketing?

SEO and Content Marketing. Content Marketing and Outreach. Outreach and PR. PR and Social Media. They're pairings that are often put...

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The growing importance of SMART goals

Last year, Tom wrote about how we use SMART goals to ensure that we create content in a timely and consistent way. We had seen lots of...

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Don’t neglect events in your content marketing strategy

The B2B marketing landscape is constantly evolving, but traditional marketing approaches shouldn't be ignored. 

Events offer multiple...

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5 Social Media Strategies to Show Off Your Company Culture

Here is the video counterpart to last week's post on the same topic.

Every business has a company culture. The trick is to use it to promote your business. This video shows you 5 ways to do so.

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#CIMDigital: Is your brand creating instant impact in the physical and digital world?

Something I often talk about on here is that while we promote digital marketing, it doesn’t have to replace ‘traditional’ or ‘physical’...

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#CIMDigital: Whose data is it anyway?

Maria Heckel, director of marketing at CIM shared the results of their research into use and misuse of data. The survey covered both...

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#CIMDigital: 5 key marketing trends for 2016

I'm attending the CIM Digital Summit today for the first time. Daniel Rowles, who opened the event keeps referring to the changes in the...

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3 1 37

A Lidl bit of magic

Anyone who knows me, knows that I love Lidl. Every time I go to pay at the till, I am always surprised at how little it costs me and am...

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James Haskell - Startup marketing genius..?

We all know him as the England and Wasps heavyweight, but off-field, James Haskell is carving himself off quite a considerable chunk of...

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Businesses that are successful with Social Media have these three things in common

I wrote this article recently, and it's the culmination of a lot of work examining how financial advisers use Social Media and the...

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The Crossroads for Twitter

Acquisition discussions between Twitter and Salesforce, Microsoft and Google are frontpage news in the F.T. 

The quote below rather neatly...

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Passle vlog #003

Here is our latest vlog featuring James! Every month a different team member shares cool features and tips and tricks to make the most of...

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How To Use Content To Create Trust With Users

Content, content, content we hear it all the time! We're constantly told we should be creating interesting and engaging content. You'll...

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How to make the perfect Talking Head video...

Professional Services are all about the brand of the expert so Talking Head videos make a lot of sense. 

This little video by twogether- a...

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5 ways to use your company culture to market yourself

Every business has a company culture, and this can be a fantastic asset when promoting it.

There’s two big advantages to doing this:

  • If...
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Is lead generation still relevant in today's B2B world?

A common trend for B2B tech vendors has been underpinning their marketing campaigns with Lead Generation. With businesses wanting to...

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Slow and steady...

"Rome wasn't built in a day."

"Little and often does the job."

"Take your time."

Just a few of the catchphrases I grew up hearing from my...

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Are LinkedIn and Twitter the most effective social media channels for reaching B2B decision makers?

Marketers often instinctively construct barriers between what we consider consumer media (for our personal/home lives) and business media...

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B2B Content Marketing Toolkit 2016 - are you going?

On Thursday 13th October, we'll be hosting an event at WeWork Moorgate featuring some of my favourite brands of all times. I've invited...

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Identifying Long-Tail Topics Is Easy (If You Know How!)

Matthew Barby is a brilliant practical marketer. His content is always useful, whether it's aimed at a beginner audience or an advanced one.

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Thought Leadership from Legal Firm Mills and Reeve

We talk a great deal about the content framework Hero, Hub, Hygiene. This was introduced to us by Google and YouTube.

Imagine your website...

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YouTube launches its new social network, and it doesn’t suck

Community on YouTube - who'd have thought it.

An interesting development here, reaffirming the importance to brands of both using video...

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How to construct a career in Professional Services...

As with any discipline worth its salt, Marketing will claim that it should be involved in every stage of the product lifecycle. From what...

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How to pick the perfect LinkedIn profile picture

As a recruiter I spend quite a bit of time looking at people's profiles on LinkedIn. Of course I want to see what the potential...

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The Single Best Takeaway from 2016's Content Marketing World Conference

Last week saw thousands of marketers converge on Cleveland, Ohio for 2016's Content Marketing World conference. There have been many...

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Fight Back Ghost-Produced Thoughts

A fascinating article by former ghost-writer Aimee Millwood on the perils of hiring ghostwriters. As Millwood puts it, 'companies paid...

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LinkedIn improves its publishing interface

LinkedIn has given its publishing platform a makeover. The big change, besides a new Medium-esque aesthetic, is that instead of choosing...

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5 tips to optimize your LinkedIn Profile

Here is a new video on a new Passle channel: Top Tips for B2B Marketing

You can expect more of these kind of videos with quick ideas to...

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The Lad Bible and TechTrack 100 Highlights 2016

Since Passle is a business based in Oxford and I am resident of The Thames Valley it is great to see more of the Top 100 based outside of...

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Friends & family, employees, the CEO and your communications to customers are 4 of 5 most trusted sources

This thought provoking research piece by Edelman is well worth your time in placing brand trust in to a global context. 

The survey has...

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#AskFarah - Example of Poor Hashtag Selection on Twitter

This week SkySports hosted an interview with Mo Farah, 4 time Olympic Gold Medalist. Running up to the interview the SkySports team...

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How to Win the Hearts of Generation Y Consumers

Winning the hearts of young consumers is important - they're the ones whose custom you'll be competing for in years to come, and what's...

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Lessons in marketing from Chicken Coops Direct!

This is without doubt the first time I have cited a West Country chicken coop manufacturer as a beacon of Content Marketing. 

But it...

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Onboarding as a marketing technique

This image has been doing the rounds on LinkedIn. It's gone viral to the extent that some of my French connections were sharing it....

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#MarketerProblems: Can Marketers Laugh at Themselves?

Really enjoyed Laura Chetcuti's post about the popularity of #RecruitmentProblems Memes. I decided to search Twitter to see if...

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Checks and balances: Setting your editorial policy...

When it comes to differentiating your business from the other firms in your space there is one factor that no other can replicate... your...

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The Secret to Finally get Accountants, Lawyers and Consultants Engaged with Social Media!

Professionals are constantly been told by their marketing teams and indeed by the rest of the world “You need to do more on social media”.

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The surprising case for increasing the quantity of content over the quality

I have to admit to feeling a little knocked over on reading Steve Rayson's excellent post. It postulates that those adopting high volume...

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No exaggeration: all 10 of these networking tips are tops

I am naturally and unapologetically an introvert - a fact I can usually disguise with an active social media profile (so much easier to...

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What's Your Strategy for Creating Company Videos?

When it comes to content marketing I meet lots of B2B marketeers who announce "we have a strategy to create company videos".  After the...

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1 1 14

A neat new LinkedIn feature which no-one has spotted yet. And how it can win you clients

LinkedIn posted this rather innocuous update on 25th August, which went pretty well unnoticed.  But it does include something new which...

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Wing it? Bad Shout. Here's a Better Idea

                    'What's your strategy when it comes to content?'

                    'Errrrrmmm' ...followed by a long, lingering pause. 

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What makes your newsletter sticky?

A couple of weeks ago Passle was excitingly featured on Product Hunt - the place that every day curates a list of the top products and...

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An Opportunity for PR to be Early Adopters with VR

There are numerous examples of VR being utilised within the B2C space from North Face to Samsung via The British Olympic Team however we...

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The Best Blog Title Since Sliced Hippocampus

The human hippocampus is a centre in the brain involved in prediction and comparison. It has been found to react when there are...

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Break the rules

Recently I have been surprised by by some of the responses I get when talking to friends and prospects about why something cannot be done...

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Are content and links all you'll need to succeed?

With over two hundred factors influencing how Google ranks your site, you might be forgiven for avoiding the issue altogether and simply...

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