Sep 30, 2016 The Goose-Bump Effect: Creating Emotionally Engaging Content in B2B By Freddy Dobinson The Dear Sophie Campaign run by Google really pulls on the heartstrings and it is hard not connect on an emotional level with the story...
Sep 28, 2016 The growing importance of SMART goals By Adam Elgar Last year, Tom wrote about how we use SMART goals to ensure that we create content in a timely and consistent way. We had seen lots of...
Sep 28, 2016 5 Social Media Strategies to Show Off Your Company Culture By Passle Here is the video counterpart to last week's post on the same topic.
Sep 27, 2016 #CIMDigital: Is your brand creating instant impact in the physical and digital world? By Passle Something I often talk about on here is that while we promote digital marketing, it doesn’t have to replace ‘traditional’ or ‘physical’...
Sep 27, 2016 #CIMDigital: Whose data is it anyway? By Passle Maria Heckel, director of marketing at CIM shared the results of their research into use and misuse of data. The survey covered both...
Sep 27, 2016 #CIMDigital: 5 key marketing trends for 2016 By Passle I'm attending the CIM Digital Summit today for the first time. Daniel Rowles, who opened the event keeps referring to the changes in the...
Sep 27, 2016 A Lidl bit of magic By Eugene McCormick Anyone who knows me, knows that I love Lidl. Every time I go to pay at the till, I am always surprised at how little it costs me and am...
Sep 26, 2016 Passle 'Highly Commended' at Insurance Times Tech & Innovation Awards 2016 By Passle Our team is delighted to have been Highly Commended in the 'Best Use of Social Media' category during the 2016 Insurance Times Tech &...
Sep 26, 2016 Making Bathrooms Matter: Emotional Connection = Brand Recognition By Freddy Dobinson A clear, simple, yet evocative message - bathrooms matter.Resonating with a range of core emotions this bathstore advert transforms the...
Sep 24, 2016 The Crossroads for Twitter By Tom Elgar Acquisition discussions between Twitter and Salesforce, Microsoft and Google are frontpage news in the F.T. The quote below rather...
Sep 23, 2016 Content - It is not the how it is the who that's important By James Barclay I often get involved in conversations about which channels are best when it comes to sharing content - is Facebook better than Twitter?...
Sep 22, 2016 Passle vlog #003 By Passle Here is our latest vlog featuring James! Every month a different team member shares cool features and tips and tricks to make the most of...
Sep 21, 2016 How to make the perfect Talking Head video... By Tom Elgar Professional Services are all about the brand of the expert so Talking Head videos make a lot of sense. This little video by...
Sep 21, 2016 5 ways to use your company culture to market yourself By Passle Every business has a company culture, and this can be a fantastic asset when promoting it.There’s two big advantages to doing this:If...
Sep 21, 2016 Autonomous Cars - The Best of B2B Expert Insights By Passle Shaun Crawford, Global Insurance Leader EY, has added an expert insurance opinion to the autonomous car conversation (see...
Sep 20, 2016 B2B Content Marketing Toolkit 2016 - are you going? By Passle On Thursday 13th October, we'll be hosting an event at WeWork Moorgate featuring some of my favourite brands of all times. I've invited...