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The growing importance of SMART goals

Last year, Tom wrote about how we use SMART goals to ensure that we create content in a timely and consistent way. We had seen lots of...

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5 Social Media Strategies to Show Off Your Company Culture

Here is the video counterpart to last week's post on the same topic.

Every business has a company culture. The trick is to use it to promote your business. This video shows you 5 ways to do so.

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A Lidl bit of magic

Anyone who knows me, knows that I love Lidl. Every time I go to pay at the till, I am always surprised at how little it costs me and am...

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1 3 12

The Crossroads for Twitter

Acquisition discussions between Twitter and Salesforce, Microsoft and Google are frontpage news in the F.T. 

The quote below rather neatly...

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Passle vlog #003

Here is our latest vlog featuring James! Every month a different team member shares cool features and tips and tricks to make the most of...

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How to make the perfect Talking Head video...

Professional Services are all about the brand of the expert so Talking Head videos make a lot of sense. 

This little video by twogether- a...

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Slow and steady...

"Rome wasn't built in a day."

"Little and often does the job."

"Take your time."

Just a few of the catchphrases I grew up hearing from my...

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Are LinkedIn and Twitter the most effective social media channels for reaching B2B decision makers?

Marketers often instinctively construct barriers between what we consider consumer media (for our personal/home lives) and business media...

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Thought Leadership from Legal Firm Mills and Reeve

We talk a great deal about the content framework Hero, Hub, Hygiene. This was introduced to us by Google and YouTube.

Imagine your website...

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How to construct a career in Professional Services...

As with any discipline worth its salt, Marketing will claim that it should be involved in every stage of the product lifecycle. From what...

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Fight Back Ghost-Produced Thoughts

A fascinating article by former ghost-writer Aimee Millwood on the perils of hiring ghostwriters. As Millwood puts it, 'companies paid...

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LinkedIn improves its publishing interface

LinkedIn has given its publishing platform a makeover. The big change, besides a new Medium-esque aesthetic, is that instead of choosing...

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5 tips to optimize your LinkedIn Profile

Here is a new video on a new Passle channel: Top Tips for B2B Marketing

You can expect more of these kind of videos with quick ideas to...

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The Lad Bible and TechTrack 100 Highlights 2016

Since Passle is a business based in Oxford and I am resident of The Thames Valley it is great to see more of the Top 100 based outside of...

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How to Win the Hearts of Generation Y Consumers

Winning the hearts of young consumers is important - they're the ones whose custom you'll be competing for in years to come, and what's...

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Lessons in marketing from Chicken Coops Direct!

This is without doubt the first time I have cited a West Country chicken coop manufacturer as a beacon of Content Marketing. 

But it...

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Onboarding as a marketing technique

This image has been doing the rounds on LinkedIn. It's gone viral to the extent that some of my French connections were sharing it....

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A neat new LinkedIn feature which no-one has spotted yet. And how it can win you clients

LinkedIn posted this rather innocuous update on 25th August, which went pretty well unnoticed.  But it does include something new which...

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Wing it? Bad Shout. Here's a Better Idea

                    'What's your strategy when it comes to content?'

                    'Errrrrmmm' ...followed by a long, lingering pause. 

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The Best Blog Title Since Sliced Hippocampus

The human hippocampus is a centre in the brain involved in prediction and comparison. It has been found to react when there are...

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Break the rules

Recently I have been surprised by by some of the responses I get when talking to friends and prospects about why something cannot be done...

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