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#CIMDigital: Whose data is it anyway?

Maria Heckel, director of marketing at CIM shared the results of their research into use and misuse of data. The survey covered both...

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A Lidl bit of magic

Anyone who knows me, knows that I love Lidl. Every time I go to pay at the till, I am always surprised at how little it costs me and am...

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The Crossroads for Twitter

Acquisition discussions between Twitter and Salesforce, Microsoft and Google are frontpage news in the F.T. 

The quote below rather neatly...

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Passle vlog #003

Here is our latest vlog featuring James! Every month a different team member shares cool features and tips and tricks to make the most of...

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Fight Back Ghost-Produced Thoughts

A fascinating article by former ghost-writer Aimee Millwood on the perils of hiring ghostwriters. As Millwood puts it, 'companies paid...

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LinkedIn improves its publishing interface

LinkedIn has given its publishing platform a makeover. The big change, besides a new Medium-esque aesthetic, is that instead of choosing...

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5 tips to optimize your LinkedIn Profile

Here is a new video on a new Passle channel: Top Tips for B2B Marketing! 

You can expect more of these kind of videos with quick ideas to...

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Onboarding as a marketing technique

This image has been doing the rounds on LinkedIn. It's gone viral to the extent that some of my French connections were sharing it....

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Wing it? Bad Shout. Here's a Better Idea

                    'What's your strategy when it comes to content?'

                    'Errrrrmmm' ...followed by a long, lingering pause. 

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Break the rules

Recently I have been surprised by by some of the responses I get when talking to friends and prospects about why something cannot be done...

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