Expert-to-expert Marketing Blog

It still astounds me the amount of money spent on marketing/sales enablement tools when there are some perfectly good free options...

As 2015 is drawing to a close, here are some of this blog’s most viewed and shared content for you to enjoy:

10 posts about Social Media...

Content is especially important in the professional services industry where the majority of services are sold because of a firm's...

To finish off 2015 here  is some great advice from Jeremy Galbraith (CEO Burson-Marsteller) when it comes to content for 2016:

1. Be...

An interesting perspective on the production of content. Content can certainly produce compound returns but this does mean that, while it...

LinkedIn's added insights to its job postings, which will help job seekers find out more about your company, including whether they have...

If, like me, you find a too quiet (or too loud) office distracting when it comes to productivity, then finding the right soundtrack is a...

The Michelin Guide is a brilliant case-study in content marketing. It is as relevant today as it was at it's launch in 1900 and today's...

On a recent trip to New York City I was reminded of my up bringing in the US and the scale of retail at Christmas (let alone...

Our world is becoming ever more connected and it doesn't take a genius to realise that consumers are more informed than they used to be....

David Laud's blog on the The Law Society Gazette website really struck a cord with me. I know firms that have many followers on social...

The results are in. Adobe have released their marketing predictions for 2016 and it seems that we will be re-invigorating our email...

Some workplaces still frown upon their employees using social media during work hours, but this is actually quite a shortsighted approach.

Driving prospects to your website does not help if they disappear. If your objective is to make a sale, you need to direct your prospects...

The digital sales funnel, that runs from the social networks, via the company website (and marketing tools such as Hubspot and Pardot)...

Publishers have greeted the opportunity offered by the integrated publishing platforms offered by Facebook's Instant Articles, Snapchat's...

'There isn't anything new about what we're helping people to do' my colleague at Passle Adam Elgar told me. 'Take Michelin (tyre company)...

Social Media London asked its #smlondon community for their 2016 predictions. We're chuffed of course that Rebecca Morgan from

Agencies and businesses need to focus on how to treat Inbound leads.  

I'm actually delighted that finally more companies and agencies are...

One of the mainstays of B2C social media is shareability – consumer led social campaigns rely on being fun/lively/interesting enough that...

I am working with a number of recruitment companies just now.  The message I keep getting is the same - "we just cannot rely on banging...

I have always done both sales and marketing – now more than ever.  With digital channels marketing is more measurable than ever and I...

A recent Hubspot report found that 3 out of 4 marketers across the globe are now prioritising an Inbound approach. And that's across B2B,...

Join our CMO Connor Kinnear on 16th December for a bitesize webinar on delivering and planning a brilliant content marketing strategy. 

What is Passle?

Passle is a place where you can share your expertise.

How does it works?

Unlike conventional blogs, Passle’s software...

With content marketing on the lips of every marketer worth their salt, 2015 has been a bumper year for content marketing books. Whether...

Heba Hosny compares B2B Marketing's 2015 and 2016 results with some interesting conclusions. Shockingly, fewer B2B marketers have a...

Why wait until the new year to make a fresh start?

There's nothing quite like testing out a product for free to work out whether it's the...

Everyone talks about how great social media is to broadcast your voice to the world!  In the old days you needed to own a newspaper or...

The great game is over! Well not yet but it seems the business utility of Twitter may have waned somewhat after they trottled back the...

Great post reacting to Twitter killing their share counts, the API that tracks how many times a post has been shared online. Jason Amunwa...

The end of the year is near, and already, industry experts are trying to predict digital marketing trends for 2016. 

Flicking through the...

It seems that a significant portion of the real estate brokerage market is under threat from yet more new entrants. 

To compete with these...

I love food, I love cooking it, eating it, thinking about it and I especially love going out to eat – someone else cooks it and does the...

The IoT is a trend that all marketers are keen to capitalise on. 

Whether you are wearing a fitness tracker, the latest smart watch or...

Let's take a moment to consider a new perspective on the fact that marketing has changed beyond measure over the past few years.

Yes, the...

The attached article makes some highly insightful suggestions about how law firms can optimise their content strategies. 

Naturally, I...

Some would say it's taken too long, but Linkedin have finally released a new design to their app, which makes it even more possible to do...

Carl Friesen on his four tests on the usefulness of a 'review' article can be applied to pretty much all comment blog formats.

1. is it...

This is a really great example of some hero content marketing by GoCompare. The lesson here is your topic doesn't have to fully relate to...

ON24 have released the results of their webinar benchmarks results, with some interesting statistics for anyone creating webinars for...

Everyone who owns a LinkedIn account has probably filled out their personal profile as a bare minimum, but it’s surprising how few people...

I am currently reading Arnie Kuenn and Brad Kuenn's fantastic Content Marketing Works: 8 Steps to Transform your Business.

One section in...

It is pretty obvious really but the 140 character limit of Twitter hardly lends itself to nuanced discussion.  And the bit of...