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2015's top B2B marketing posts!

As 2015 is drawing to a close, here are some of this blog’s most viewed and shared content for you to enjoy:

10 posts about Social Media...

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2016 - in summary here are the rules....

To finish off 2015 here  is some great advice from Jeremy Galbraith (CEO Burson-Marsteller) when it comes to content for 2016:

1. Be...

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Content marketing produces compound returns

An interesting perspective on the production of content. Content can certainly produce compound returns but this does mean that, while it...

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The Future of Retail is Social Media - Why?

On a recent trip to New York City I was reminded of my up bringing in the US and the scale of retail at Christmas (let alone...

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How to Drive Brand Loyalty in Your Customers

Our world is becoming ever more connected and it doesn't take a genius to realise that consumers are more informed than they used to be....

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How to Create an Effective Call-To-Action

Driving prospects to your website does not help if they disappear. If your objective is to make a sale, you need to direct your prospects...

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SAAS and the future of digital B2B marketing

The digital sales funnel, that runs from the social networks, via the company website (and marketing tools such as Hubspot and Pardot)...

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Content Marketing from the year 1900

'There isn't anything new about what we're helping people to do' my colleague at Passle Adam Elgar told me. 'Take Michelin (tyre company)...

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Social Media Predictions for 2016

Social Media London asked its #smlondon community for their 2016 predictions. We're chuffed of course that Rebecca Morgan from

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The Top 5 Content Marketing Books of 2015

With content marketing on the lips of every marketer worth their salt, 2015 has been a bumper year for content marketing books. Whether...

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Try Passle for Free!

Why wait until the new year to make a fresh start?

There's nothing quite like testing out a product for free to work out whether it's the...

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Why we need to forget about share counts

Great post reacting to Twitter killing their share counts, the API that tracks how many times a post has been shared online. Jason Amunwa...

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The Human Element of Legal Content

The attached article makes some highly insightful suggestions about how law firms can optimise their content strategies. 

Naturally, I...

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Effective Hero Marketing

This is a really great example of some hero content marketing by GoCompare. The lesson here is your topic doesn't have to fully relate to...

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What is the secret to a successful webinar?

ON24 have released the results of their webinar benchmarks results, with some interesting statistics for anyone creating webinars for...

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Why doesn't Twitter work for Professional Services?

It is pretty obvious really but the 140 character limit of Twitter hardly lends itself to nuanced discussion.  And the bit of...

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