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2015's top B2B marketing posts!

As 2015 is drawing to a close, here are some of this blog’s most viewed and shared content for you to enjoy:

10 posts about Social Media...

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5 content marketing don'ts for 2016

Content is especially important in the professional services industry where the majority of services are sold because of a firm's...

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2016 - in summary here are the rules....

To finish off 2015 here  is some great advice from Jeremy Galbraith (CEO Burson-Marsteller) when it comes to content for 2016:

1. Be...

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Content marketing produces compound returns

An interesting perspective on the production of content. Content can certainly produce compound returns but this does mean that, while it...

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5 most productive soundtracks for marketing

If, like me, you find a too quiet (or too loud) office distracting when it comes to productivity, then finding the right soundtrack is a...

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The Future of Retail is Social Media - Why?

On a recent trip to New York City I was reminded of my up bringing in the US and the scale of retail at Christmas (let alone...

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How to Drive Brand Loyalty in Your Customers

Our world is becoming ever more connected and it doesn't take a genius to realise that consumers are more informed than they used to be....

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Do 'followers' equal new business in the legal sector?

David Laud's blog on the The Law Society Gazette website really struck a cord with me. I know firms that have many followers on social...

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How to Create an Effective Call-To-Action

Driving prospects to your website does not help if they disappear. If your objective is to make a sale, you need to direct your prospects...

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SAAS and the future of digital B2B marketing

The digital sales funnel, that runs from the social networks, via the company website (and marketing tools such as Hubspot and Pardot)...

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Content Marketing from the year 1900

'There isn't anything new about what we're helping people to do' my colleague at Passle Adam Elgar told me. 'Take Michelin (tyre company)...

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Social Media Predictions for 2016

Social Media London asked its #smlondon community for their 2016 predictions. We're chuffed of course that Rebecca Morgan from

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What makes B2B content shareable?

One of the mainstays of B2C social media is shareability – consumer led social campaigns rely on being fun/lively/interesting enough that...

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Be Customer Centric. Be Successful.

A recent Hubspot report found that 3 out of 4 marketers across the globe are now prioritising an Inbound approach. And that's across B2B,...

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The Top 5 Content Marketing Books of 2015

With content marketing on the lips of every marketer worth their salt, 2015 has been a bumper year for content marketing books. Whether...

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Try Passle for Free!

Why wait until the new year to make a fresh start?

There's nothing quite like testing out a product for free to work out whether it's the...

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Scary and rather inaccurate headline: immediate 11% reduction in Twitter on removal of Share Count!

The great game is over! Well not yet but it seems the business utility of Twitter may have waned somewhat after they trottled back the...

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Why we need to forget about share counts

Great post reacting to Twitter killing their share counts, the API that tracks how many times a post has been shared online. Jason Amunwa...

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How will Digital Marketing evolve in 2016?

The end of the year is near, and already, industry experts are trying to predict digital marketing trends for 2016. 

Flicking through the...

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B2B Content, Fast Food or Haute Cuisine?

I love food, I love cooking it, eating it, thinking about it and I especially love going out to eat – someone else cooks it and does the...

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The Human Element of Legal Content

The attached article makes some highly insightful suggestions about how law firms can optimise their content strategies. 

Naturally, I...

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The four tests for good B2B commentary or review content.

Carl Friesen on his four tests on the usefulness of a 'review' article can be applied to pretty much all comment blog formats.

  1. is it...
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Effective Hero Marketing

This is a really great example of some hero content marketing by GoCompare. The lesson here is your topic doesn't have to fully relate to...

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What is the secret to a successful webinar?

ON24 have released the results of their webinar benchmarks results, with some interesting statistics for anyone creating webinars for...

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Is your LinkedIn profile optimized for success?

Everyone who owns a LinkedIn account has probably filled out their personal profile as a bare minimum, but it’s surprising how few people...

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Why doesn't Twitter work for Professional Services?

It is pretty obvious really but the 140 character limit of Twitter hardly lends itself to nuanced discussion.  And the bit of...

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