What makes good content and how it drives demand generation and sales - Edelman and LinkedIn
The 2019 study below echoes the findings of previous years. It starts with a definition of Thought Leadership (below). I think this is...
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I recently posted a short insight on Linkedin. A good friend read it and reached out for some advice about writing and whether he should...
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Towards the end of 2018, I received an email asking for my address so Reid Hoffman could send across a copy of his latest book. A few...
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I was particularly...
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Last week I had the pleasure of attending the annual Legal Services conference hosted by Jepson Holt. Whilst it was a great event with...
The astonishing importance of incremental gains.
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B2B Intent Marketing (key takeaways from Strategic Internet Consulting & Cyance)
Once upon a time, Cyance were a demand generation agency, doing traditional high volume approaches with the hope that some of the mud...
Passle Podcast Episode 4 - 5 minutes on engaging earlier in the buyers' journey
In the fourth of our five-minute Podcast series, it's my turn to have a quick chat with Sam. We look at the buyer journey, why it's...
Infographic - How to reach more of the people that matter
In this infographic, we explain how marketing teams can create a scalable process to engage with buyers across different industries and...
How should CEOs engage investors in 2019?
According to the recent Digital Investor report from Brunswick this year, over half of investors expect to hear directly from CEOs (via...
Passle Podcast EP3 - 5 minutes on activating the expert voices in your firm
In the third in our five-minute Podcast series, it's my turn to have a quick chat with Passle's Sam Page. This week we address what...
Digital Transformation with Harvard Business Review
On Monday I attended a Harvard Business Review event with Kyle Nel (CEO & Co-Founder of Uncommon Partners), a very smart guy and one...
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