What makes good content and how it drives demand generation and sales - Edelman and LinkedIn
The 2019 study below echoes the findings of previous years. It starts with a definition of Thought Leadership (below). I think this is...
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Beyond Brexit: Implications for Professional Services Marketing
We may have long ago grown weary of Brexit but at last things appear to be happening. That helped ensure this morning's PM Forum event...
Pricing and budget aren’t the customers’ pain point.
Often, when selling, we think we need to compete on the things that matter to us; which is usually money. This often drives salespeople...
Google's Zero Moment of Truth (ZMOT) Reborn
Back in 2011 Google told us that capturing the key decision making moment or ZMOT (Zero Moment of Truth - the first step of the customer...
LinkedIn Marketing Labs - building a content strategy
Last week I was on Linkedin Marketing Labs webinar where Hillary Lyons and Johnny Cullen took us through some of their tips for building...
Sometimes the smallest voice packs the biggest punch
I stumbled across this update on LinkedIn and it really struck a chord with me. Every day I talk with experts who are keen to get their...
Add content to your "get stuff done" toolbox
I recently posted a short insight on Linkedin. A good friend read it and reached out for some advice about writing and whether he should...
Blitzscaling, Network Effects and Employee Advocacy
Towards the end of 2018, I received an email asking for my address so Reid Hoffman could send across a copy of his latest book. A few...
Passle Podcast Episode 5 - "Five" minutes on Sales & Marketing alignment
In the fifth of our "five"-minute Podcast series, it's my turn to have a quick chat with Sam. We look at sales and marketing...
Sales & Marketing excellence is not an act - but a habit
I met Team GB Rower Charles Cousins yesterday. As we talked, I was reminded of a poster that hung on the wall of my own rowing clubhouse,...
This is worth watching, trust me
I saw the brilliant video (30s) below and thought I should write a post about the importance of clear communication in building trust.
The Employer / Employee contract. What we can learn from 2019 Edelman Trust Barometer...
The Edelman Trust Barometer looks at 'Trust at work' and what they call the new employer-employee contract.
I was particularly...
The Rise of the Business Podcast
Last week I had the pleasure of attending the annual Legal Services conference hosted by Jepson Holt. Whilst it was a great event with...
The astonishing importance of incremental gains.
Growing by 37x in a year or contracting by 97%. That is the compound mathematical effect of being 1% better every day, instead of 1%...
B2B Intent Marketing (key takeaways from Strategic Internet Consulting & Cyance)
Once upon a time, Cyance were a demand generation agency, doing traditional high volume approaches with the hope that some of the mud...
Passle Podcast Episode 4 - 5 minutes on engaging earlier in the buyers' journey
In the fourth of our five-minute Podcast series, it's my turn to have a quick chat with Sam. We look at the buyer journey, why it's...
Infographic - How to reach more of the people that matter
In this infographic, we explain how marketing teams can create a scalable process to engage with buyers across different industries and...
How should CEOs engage investors in 2019?
According to the recent Digital Investor report from Brunswick this year, over half of investors expect to hear directly from CEOs (via...
Passle Podcast EP3 - 5 minutes on activating the expert voices in your firm
In the third in our five-minute Podcast series, it's my turn to have a quick chat with Passle's Sam Page. This week we address what...
Digital Transformation with Harvard Business Review
On Monday I attended a Harvard Business Review event with Kyle Nel (CEO & Co-Founder of Uncommon Partners), a very smart guy and one...
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