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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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Last year Edelman, the Global PR firm and LinkedIn carried out a joint piece of research that looked at how Thought Leadership can...
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The benefits of thought leadership are clear - positioning your firm and your people as experts should be an aspiration of every...
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First impressions count. In all walks of life. Meeting new people, job interviews, professional speaking, even on the phone, the first...
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It seems like there is a coin toss when you read an article on marketing. Heads: the subject is the best new thing and if you aren’t...
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When IBM faced the challenge of changing people's perception of AI from a niche technology to having every day use cases, they used...
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Lots has been written about England football manager Gareth Southgate and his leadership style: caring about people, unflappable,...
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Sometimes you need to get your boss to do something to help a deal proceed.   Their help can be priceless in the authority it brings.  I...
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At Passle we often talk with our clients about the "Hero, Hub, Hygiene Content Pyramid" - a concept originally used by Google and YouTube...
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This week it was the B2B Marketing annual "Ignite" conference bringing together some of the biggest Business-to-Business brands in the...
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The morning alarm goes off and for the first time in the last few weeks, I hear my deafening alarm tone blare out. No Three Lions. No...
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During the lively panel session at b2b ignite earlier this week, Tony Temple of WWP pulled together an honest account of the challenges...
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Not all Passle posts are created equal. Learning how to write an insight that will hit the mark takes some time and a good understanding...
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If you are an expert and you want a primer in how to write for your non-technical audience, please take 5 minutes to read this. The full...
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Gareth Case of NIIT and Really B2B, led a really interesting case study of a single firm ABM program - a ‘purists’ ABM program at the B2B...
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Turns out watching Love Island and keeping up to date is a very big commitment. Not only time wise, but emotionally. After the latest...
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5 Things You (Marketers) Must Not Forget1. Get RememberedPeople remember big things, like where you were during a major event-  at Passle...