Expert-to-expert Marketing Blog

Last year Edelman, the Global PR firm and LinkedIn carried out a joint piece of research that looked at how Thought Leadership can...

A useful way of assessing a thought leadership campaign is to apply the following three questions.

1. Do your clients interact and give you...

First impressions count. In all walks of life. Meeting new people, job interviews, professional speaking, even on the phone, the first...

It seems like there is a coin toss when you read an article on marketing. Heads: the subject is the best new thing and if you aren’t...

When IBM faced the challenge of changing people's perception of AI from a niche technology to having every day use cases, they used...

I love this video created by Sarah Goodall Founder of Tribal Impact.  Yesterday Sarah talked me through her social media maturity...

Lots has been written about England football manager Gareth Southgate and his leadership style: caring about people, unflappable,...

Sometimes you need to get your boss to do something to help a deal proceed.   Their help can be priceless in the authority it...

At Passle we often talk with our clients about the "Hero, Hub, Hygiene Content Pyramid" - a concept originally used by Google and YouTube...

This week it was the B2B Marketing annual "Ignite" conference bringing together some of the biggest Business-to-Business brands in the...

The morning alarm goes off and for the first time in the last few weeks, I hear my deafening alarm tone blare out. No Three Lions. No

During the lively panel session at b2b ignite earlier this week, Tony Temple of WWP pulled together an honest account of the challenges...

Every day I sit down and look across the high-quality Passle posts being driven by our network of expert authors. Most days this leads me...

If you are an expert and you want a primer in how to write for your non-technical audience, please take 5 minutes to read this. 

The...

Gareth Case of NIIT and Really B2B, led a really interesting case study of a single firm ABM program - a ‘purists’ ABM program at the B2B...

Turns out watching Love Island and keeping up to date is a very big commitment. Not only time wise, but emotionally. After the latest...

5 Things You (Marketers) Must Not Forget

1. Get Remembered

People remember big things, like where you were during a major event-  at...

Mika Yamamoto, Chief Digital Officer at SAP provided an insight into the convergence of human and artificial intelligence to gain...

It's the Ignite B2B event, 2018 and Lucy Steers from Hymans Robertson is looking at how you can build "Brand You".  In a hugely...

A few years ago I was sent to a meeting in Singapore with one of our most important prospects - a 10-hour flight. My colleague, James,...

The challenges faced by marketers looking to leverage "influencers" to reach consumers are bumping into the same set of challenges as...

Many of our clients are using or plan to investigate the use of employee advocacy platforms. 

We are quite typically asked about what...

Part of the reason I am writing this post is to keep slightly ahead of my colleague Freddy on the Expert Influence Score we invented to...

I came across 'Airheads' after speaking with a senior marketer at HPE recently. 

It came up in an account based marketing...

At the turn of the year, Zuckerberg announced that Facebook would be focusing their efforts on ensuring that the time users spend on...

At our Inaugural "Rainmaker" event last week we were delighted to be joined by former Professional rugby player and Owner of Logan Sports...

Rainmaker 2018 concluded last week at a roof-top party on a beautiful summer night in central London. It had been a truly excellent day...

Passle's Rainmaker 2018 event saw excellent speakers come together to discuss business development and how to attract, engage and retain...