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How To Be a Productivity Guru

If you are not aware of MarketInvoice they recently raised an additional £7.2m in funding and have unlocked £850m in small business...

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Why marketers should care about personal branding

I have an article over at Marketing Tech today on personal branding, including practical bits of advice to achieving it. Check it out!

Personal branding might sound like an unsavoury practice reserved for the gurus and ninjas of the marketing world. However, like social...…

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Use Marginal Gains In Your Content Strategy

Team Sky have once again demonstrated that a carefully planned and executed strategy can lead to a prosperous outcome. 

Incredibly, 5...

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SEO myths

We often get asked whether Passle is optimised for search which always strikes me as a odd question. We're a content marketing platform,...

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Passle | New Features VLOG #001

At Passle, we're constantly updating our product and releasing new features. We thought it'd probably be a good idea to tell our...

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Cuckoo's Data-Driven Recommendations

I discovered Cuckoo yesterday, a pretty neat (and free, mostly) tool which looks at your Twitter account and recommends actions. It takes...

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Who Are You Loyal To?

Can you think of a brand that you 'swear by' or have repeatedly bought from time and time again? Can you remember the last time you...

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Content => Community => Commerce in B2B Sales

These three words are, for me, the best summary of the objectives of Content Marketing. There are endless tools and metrics that are...

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Lloyd's Takes A Step towards Online Business

As Ben Reid comments, the London Market needs to do everything it can to promote itself. With potential changes due to the EU Referendum...

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PR: naturally digital

Here's a thoughtful post asking us to stop carving communications channels, content and competencies into 'digital' and 'traditional'...

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A recipe for repurposing your content

If the extent of your content marketing strategy is to create a blog post, share it on one or two social media networks and then never...

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Added value for Email subscribers

The importance of nurturing your email subscribers is often forgotten in Email Marketing. A lot is written about email best practice,...

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Visual marketing for non-designers

I've been often asked for tips for creating visual content for blogs or social media. I tend to feel a tad fraudulent about this, as my...

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Give Your Customers The Channels They Want!

It should come as no surprise to hear customers have preferences when it comes to communication. 

The availability or otherwise of...

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Awareness, Consideration, Decision

A sales funnel that works for Professional Services - and guess what?! 

It isn't a funnel. That's because funnels don't work for...

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Effect of Brexit on B2B Marketing

The Passle network consists of people writing business-related posts for a business audience. We have seen over time that there is a very...

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Pokémon GO - Games work!!

Last night my brother who lives in New Zealand was telling me how he went for a walk with the family to their local park and pretty much...

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Storytelling - Just add FOAM...

We all know storytelling is a great way to communicate an idea and it is a great way to create great content.  

I love this simple advice...

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Stop selling to your network

Despite all the media coverage on this being a bad idea, why do so many people still look to sell to their network?

The chances are that a...

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Accountancy Content Marketing Report Released

Research released today by Passle, the content marketing platform for professional services firms, ranked Grant Thornton UK as the best...

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How to steer a ship with 100 tillers?

Professional services firms are staffed by bright people, which is why they are paid to give advice. Being bright they also have opinions...

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Lawyers, don’t compare yourself to the few

TED has around 5 million YouTube subscribers. VICE has over 7 million YouTube subscribers. Now these figures are astronomical. And with...

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