1 3 6

How To Be a Productivity Guru

If you are not aware of MarketInvoice they recently raised an additional £7.2m in funding and have unlocked £850m in small business...

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Why Helping Your Employees Find Their Social Media Voice Is Crucial

There are so many things I love about this blog post that it's hard to pick out the one topic to add my perspective on.  

Employee...

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Blogs and humour: keep ‘em laughing

You can get away with informality in business blogging, and in fact, it’s to be encouraged – you want people to know that behind your...

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0 1 1

Instagram and Business: 7 Strategies for B2B Companies

I conducted a bite-sized webinar this afternoon on Instagram strategies for B2B companies. It's under ten minutes long so perfect if you...

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Why marketers should care about personal branding

I have an article over at Marketing Tech today on personal branding, including practical bits of advice to achieving it. Check it out!

Personal branding might sound like an unsavoury practice reserved for the gurus and ninjas of the marketing world. However, like social...…

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0 1 15

AdWords to Retire "Converted Clicks": Make Sure You Do This!

Google yesterday announced the retirement of Converted Clicks with a move to Conversions as the primary measure of valuable user...
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1 1 17

Use Marginal Gains In Your Content Strategy

Team Sky have once again demonstrated that a carefully planned and executed strategy can lead to a prosperous outcome. 

Incredibly, 5...

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0 1 3

Get LinkedIn. What it takes to make a compelling company page

With four million company pages on LinkedIn, the chances of becoming lost in an endless sea of business is heightened. But it's also not...

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Workplace gamification taking advantage of the world we live in

This is a really interesting piece that caught my eye while drifting through my linkedIn feed this morning. Gamification is our middle...

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Has Facebook Really Updated the 20% Text Rule?

As I'm sure many advertisers can agree, finding out that Facebook were updating their 20% text rule caused us to let out a huge sigh of...

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0 2 12

SEO myths

We often get asked whether Passle is optimised for search which always strikes me as a odd question. We're a content marketing platform,...

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0 2 26

On being a better public speaker: confessions of a PR man

As friend and colleague Stephen Waddington confides in a post below, there was a time when I didn't much care for public speaking.  

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4 6 24

Passle | New Features VLOG #001

At Passle, we're constantly updating our product and releasing new features. We thought it'd probably be a good idea to tell our...

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Cuckoo's Data-Driven Recommendations

I discovered Cuckoo yesterday, a pretty neat (and free, mostly) tool which looks at your Twitter account and recommends actions. It takes...

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Fraud widespread in Online Advertising.

According to the FT between 10% and 30% of all online marketing spend is on fraudulent views. Clicks to sites are generated by 'bots...

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Content marketing inspiration in unlikely places

Finding inspiration in unlikely places was a recent theme on this blog, so I was happy to find this recent article on Business 2...

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0 1 16

Video killed the...what exactly

The use of film in professional services has been a hit and miss affair.  For the 20 plus years I have worked in this sector video has...

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0 1 5

3 Reasons Why Instagram Analytics Matter To Marketers.

It is no secret that Instagram is a very powerful tool for businesses (click here to read more). It can encourage interaction on a...

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0 1 35

Who Are You Loyal To?

Can you think of a brand that you 'swear by' or have repeatedly bought from time and time again? Can you remember the last time you...

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0 0 18

Content => Community => Commerce in B2B Sales

These three words are, for me, the best summary of the objectives of Content Marketing. There are endless tools and metrics that are...

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1 2 25

Lloyd's Takes A Step towards Online Business

As Ben Reid comments, the London Market needs to do everything it can to promote itself. With potential changes due to the EU Referendum...

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How to know if you have an ill-considered content marketing plan

In a recent article (below) Bill Schick of Mesh posits that content marketing is about helping people - but before you can do that...

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Don't get too excited about those content marketing leads

Ben Plomion, writing for Convince and Convert, highlights one of the issues that often plagues inbound and content marketers: unrealistic...

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PR: naturally digital

Here's a thoughtful post asking us to stop carving communications channels, content and competencies into 'digital' and 'traditional'...

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1 1 11

A recipe for repurposing your content

If the extent of your content marketing strategy is to create a blog post, share it on one or two social media networks and then never...

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1 1 13

Added value for Email subscribers

The importance of nurturing your email subscribers is often forgotten in Email Marketing. A lot is written about email best practice,...

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Visual marketing for non-designers

I've been often asked for tips for creating visual content for blogs or social media. I tend to feel a tad fraudulent about this, as my...

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Give Your Customers The Channels They Want!

It should come as no surprise to hear customers have preferences when it comes to communication. 

The availability or otherwise of...

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Fork out for Facebook? Ad strategies that work.

We all know that Facebook can be beneficial for businesses, worldwide. The combined use of creative and targeting on social media is...

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The Eighth Habit of the most Successful Content Marketers

In his excellent post describing the seven habits of the most successful content marketers, Neil Patel (@neilpatel) explores how...

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0 0 15

You can now use Buffer to post on Instagram

As long-term readers of this Passle know, I am a huge fan of Buffer. So huge I made a webinar about why others should get on board of it....

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Write for your readers - not for Google

An excellent piece from the guys at Drift who detail how they shifted their blog strategy this year and are reaping the rewards of that...

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Awareness, Consideration, Decision

A sales funnel that works for Professional Services - and guess what?! 

It isn't a funnel. That's because funnels don't work for...

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0 2 25

Effect of Brexit on B2B Marketing

The Passle network consists of people writing business-related posts for a business audience. We have seen over time that there is a very...

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The best performing newsletter headlines are....

It's always fascinating to hear insights from other businesses on what works for them in terms of newsletters and email marketing. As...

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Pokémon GO - Games work!!

Last night my brother who lives in New Zealand was telling me how he went for a walk with the family to their local park and pretty much...

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Key findings from Passle's research into the content marketing habits of accounting firms

We've looked into the UK's top 50 accounting firms (minus the "Big Four") to see how good they are at blogging and social media. Below is...

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Storytelling - Just add FOAM...

We all know storytelling is a great way to communicate an idea and it is a great way to create great content.  

I love this simple advice...

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Stop selling to your network

Despite all the media coverage on this being a bad idea, why do so many people still look to sell to their network?

The chances are that a...

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0 1 8

Imagine a world where we behaved like we do online, in the real world.

It would be quite a strange world to live in!

You would wake up and make your way downstairs, conscious (and a bit creeped out) that some...

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You can judge a SlideShare by its cover

SlideShare has 70 million users and it gets 500% more traffic from business owners than Youtube, Facebook and Twitter.

It's also a great...

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Accountancy Content Marketing Report Released

Research released today by Passle, the content marketing platform for professional services firms, ranked Grant Thornton UK as the best...

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How to solve the old Marketing vs Sales problem, starting now.

Definitely the most common conversation theme I get into with prospects, is the breakdown in communication between Marketing and Sales.

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How to steer a ship with 100 tillers?

Professional services firms are staffed by bright people, which is why they are paid to give advice. Being bright they also have opinions...

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Social media, anger & self-discipline (or how not to mix business with pleasure)

The recent EU referendum has utterly polarised our country, giving those with extreme and horrible views the feeling that it is OK to...

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Lawyers, don’t compare yourself to the few

TED has around 5 million YouTube subscribers. VICE has over 7 million YouTube subscribers. Now these figures are astronomical. And with...

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