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Why marketers should care about personal branding

I have an article over at Marketing Tech today on personal branding, including practical bits of advice to achieving it. Check it out!

Personal branding might sound like an unsavoury practice reserved for the gurus and ninjas of the marketing world. However, like social...…

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SEO myths

We often get asked whether Passle is optimised for search which always strikes me as a odd question. We're a content marketing platform,...

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unknownx500 http://tvorbaweb-stranok.sk

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Who Are You Loyal To?

Can you think of a brand that you 'swear by' or have repeatedly bought from time and time again? Can you remember the last time you...

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Awareness, Consideration, Decision

A sales funnel that works for Professional Services - and guess what?! 

It isn't a funnel. That's because funnels don't work for...

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Effect of Brexit on B2B Marketing

The Passle network consists of people writing business-related posts for a business audience. We have seen over time that there is a very...

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Pokémon GO - Games work!!

Last night my brother who lives in New Zealand was telling me how he went for a walk with the family to their local park and pretty much...

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How to steer a ship with 100 tillers?

Professional services firms are staffed by bright people, which is why they are paid to give advice. Being bright they also have opinions...

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Lawyers, don’t compare yourself to the few

TED has around 5 million YouTube subscribers. VICE has over 7 million YouTube subscribers. Now these figures are astronomical. And with...

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