Jul 28, 2016 How To Be a Productivity Guru By Passle If you are not aware of MarketInvoice they recently raised an additional £7.2m in funding and have unlocked £850m in small business...
Jul 27, 2016 Instagram and Business: 7 Strategies for B2B Companies By Passle I conducted a bite-sized webinar this afternoon on Instagram strategies for B2B companies. It's under ten minutes long so perfect if you...
Jul 27, 2016 Why marketers should care about personal branding By Passle I have an article over at Marketing Tech today on personal branding, including practical bits of advice to achieving it. Check it out!
Jul 26, 2016 Samsung Win a Gold for Content Marketing By Passle Samsung have produced another entertaining and engaging video campaign following the Rugby World Cup's Samsung School of Rugbywith Rio...
Jul 25, 2016 Good content marketing = when a lawyer teaches you something about Pokemon Go... By James Barclay Two weeks ago I wrote about the launch of Pokemon Go. Since then it really has been a phenomenon. Last weekend everywhere I looked...
Jul 25, 2016 Use Marginal Gains In Your Content Strategy By Passle Team Sky have once again demonstrated that a carefully planned and executed strategy can lead to a prosperous outcome. Incredibly, 5...
Jul 25, 2016 Daddy, can you read me some branded content? By Matt Baldwin Professional services firms churn out huge amounts of content. It forms the back bone of many content marketing strategies - and they...
Jul 21, 2016 SEO myths By Adam Elgar We often get asked whether Passle is optimised for search which always strikes me as a odd question. We're a content marketing platform,...
Jul 20, 2016 Passle | New Features VLOG #001 By Passle At Passle, we're constantly updating our product and releasing new features. We thought it'd probably be a good idea to tell our...
Jul 20, 2016 'Marketing used to be about bamboozling people': 5 Questions for Gina Balarin By Passle Gina Balarin is a Marketing Director, Content Strategist and Speaker who loves combining content-centric lead generation campaigns with...
Jul 20, 2016 Cuckoo's Data-Driven Recommendations By Passle I discovered Cuckoo yesterday, a pretty neat (and free, mostly) tool which looks at your Twitter account and recommends actions. It takes...
Jul 20, 2016 Fraud widespread in Online Advertising. By Tom Elgar According to the FT between 10% and 30% of all online marketing spend is on fraudulent views. Clicks to sites are generated by 'bots...
Jul 20, 2016 Content marketing inspiration in unlikely places By Passle Finding inspiration in unlikely places was a recent theme on this blog, so I was happy to find this recent article on Business 2...
Jul 20, 2016 Beware the marketing gurus and digital ninjas By Matt Baldwin Mark Ritson is one of the must read marketing commentators. He is usually pretty much spot on. His latest piece in Marketing Week...
Jul 19, 2016 Video killed the...what exactly By Matt Baldwin The use of film in professional services has been a hit and miss affair. For the 20 plus years I have worked in this sector video has...
Jul 18, 2016 Who Are You Loyal To? By Passle Can you think of a brand that you 'swear by' or have repeatedly bought from time and time again? Can you remember the last time you...