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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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If you are not aware of MarketInvoice they recently raised an additional £7.2m in funding and have unlocked £850m in small business...
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I conducted a bite-sized webinar this afternoon on Instagram strategies for B2B companies. It's under ten minutes long so perfect if you...
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I have an article over at Marketing Tech today on personal branding, including practical bits of advice to achieving it. Check it out!
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Professional services firms churn out huge amounts of content.  It forms the back bone of many content marketing strategies - and they...
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Samsung have produced another entertaining and engaging video campaign following the Rugby World Cup's Samsung School of Rugby with...
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Two weeks ago I wrote about the launch of Pokemon Go.  Since then it really has been a phenomenon.  Last weekend everywhere I...
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Team Sky have once again demonstrated that a carefully planned and executed strategy can lead to a prosperous outcome. Incredibly, 5...
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We often get asked whether Passle is optimised for search which always strikes me as a odd question. We're a content marketing platform,...
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As friend and colleague Stephen Waddington confides in a post below, there was a time when I didn't much care for public speaking. ...
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At Passle, we're constantly updating our product and releasing new features. We thought it'd probably be a good idea to tell our...
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Gina Balarin is a Marketing Director, Content Strategist and Speaker who loves combining content-centric lead generation campaigns with...
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I discovered Cuckoo yesterday, a pretty neat (and free, mostly) tool which looks at your Twitter account and recommends actions. It takes...
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According to the FT between 10% and 30% of all online marketing spend is on fraudulent views. Clicks to sites are generated by 'bots...
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Finding inspiration in unlikely places was a recent theme on this blog, so I was happy to find this recent article on Business 2...
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Mark Ritson is one of the must read marketing commentators.  He is usually pretty much spot on. His latest piece in Marketing Week...
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The use of film in professional services has been a hit and miss affair.  For the 20 plus years I have worked in this sector video has...