Expert-to-expert Marketing Blog

If you are not aware of MarketInvoice they recently raised an additional £7.2m in funding and have unlocked £850m in small business...

There are so many things I love about this blog post that it's hard to pick out the one topic to add my perspective on.  

Employee...

You can get away with informality in business blogging, and in fact, it’s to be encouraged – you want people to know that behind your...

I conducted a bite-sized webinar this afternoon on Instagram strategies for B2B companies. It's under ten minutes long so perfect if you...

I have an article over at Marketing Tech today on personal branding, including practical bits of advice to achieving it. Check it out!

Professional services firms churn out huge amounts of content.  It forms the back bone of many content marketing strategies - and they...

Samsung have produced another entertaining and engaging video campaign following the Rugby World Cup's Samsung School of Rugbywith Rio...

Two weeks ago I wrote about the launch of Pokemon Go.  Since then it really has been a phenomenon.  Last weekend everywhere I looked...

Team Sky have once again demonstrated that a carefully planned and executed strategy can lead to a prosperous outcome. 

Incredibly, 5...

With four million company pages on LinkedIn, the chances of becoming lost in an endless sea of business is heightened. But it's also not...

This is a really interesting piece that caught my eye while drifting through my linkedIn feed this morning. Gamification is our middle...

We often get asked whether Passle is optimised for search which always strikes me as a odd question. We're a content marketing platform,...

As friend and colleague Stephen Waddington confides in a post below, there was a time when I didn't much care for public speaking.  

At Passle, we're constantly updating our product and releasing new features. We thought it'd probably be a good idea to tell our...

Gina Balarin is a Marketing Director, Content Strategist and Speaker who loves combining content-centric lead generation campaigns with...

I discovered Cuckoo yesterday, a pretty neat (and free, mostly) tool which looks at your Twitter account and recommends actions. It takes...

According to the FT between 10% and 30% of all online marketing spend is on fraudulent views. Clicks to sites are generated by 'bots...

Finding inspiration in unlikely places was a recent theme on this blog, so I was happy to find this recent article on Business 2...

Mark Ritson is one of the must read marketing commentators.  He is usually pretty much spot on. 

His latest piece in Marketing Week...

The use of film in professional services has been a hit and miss affair.  For the 20 plus years I have worked in this sector video has...

It is no secret that Instagram is a very powerful tool for businesses (click here to read more). It can encourage interaction on a...

Can you think of a brand that you 'swear by' or have repeatedly bought from time and time again? Can you remember the last time you...

These three words are, for me, the best summary of the objectives of Content Marketing. There are endless tools and metrics that are...

As Ben Reid comments, the London Market needs to do everything it can to promote itself. With potential changes due to the EU Referendum...

In a recent article (below) Bill Schick of Mesh posits that content marketing is about helping people - but before you can do that...

Ben Plomion, writing for Convince and Convert, highlights one of the issues that often plagues inbound and content marketers: unrealistic...

Here's a thoughtful post asking us to stop carving communications channels, content and competencies into 'digital' and 'traditional'...

If the extent of your content marketing strategy is to create a blog post, share it on one or two social media networks and then never...

Pinterest is a great place to find relevant infographics to feature on your blog. It is easy to search for topics that align with the...

The importance of nurturing your email subscribers is often forgotten in Email Marketing. A lot is written about email best practice,...

I've been often asked for tips for creating visual content for blogs or social media. I tend to feel a tad fraudulent about this, as my...

We all know that Facebook can be beneficial for businesses, worldwide. The combined use of creative and targeting on social media is...

In his excellent post describing the seven habits of the most successful content marketers, Neil Patel (@neilpatel) explores how...

As long-term readers of this Passle know, I am a huge fan of Buffer. So huge I made a webinar about why others should get on board of it....

An excellent piece from the guys at Drift who detail how they shifted their blog strategy this year and are reaping the rewards of that...

A sales funnel that works for Professional Services - and guess what?! 

It isn't a funnel. That's because funnels don't work for...

The Passle network consists of people writing business-related posts for a business audience. We have seen over time that there is a very...

It's always fascinating to hear insights from other businesses on what works for them in terms of newsletters and email marketing. As...

Last night my brother who lives in New Zealand was telling me how he went for a walk with the family to their local park and pretty much...

We've looked into the UK's top 50 accounting firms (minus the "Big Four") to see how good they are at blogging and social media. Below is...

We all know storytelling is a great way to communicate an idea and it is a great way to create great content.  

I love this simple advice...

This insight from Gracechurch highlights the opportunity for London Insurers to take advantage of marginal gains through social media...

Despite all the media coverage on this being a bad idea, why do so many people still look to sell to their network?

The chances are that a...

SlideShare has 70 million users and it gets 500% more traffic from business owners than Youtube, Facebook and Twitter.

It's also a great...

Research released today by Passle, the content marketing platform for professional services firms, ranked Grant Thornton UK as the best...

I’m doing a webinar on Weds, I’ll be trying to scratch the surface of (the very broad question)  “How to get your Experts to engage with...

Definitely the most common conversation theme I get into with prospects, is the breakdown in communication between Marketing and Sales.

Professional services firms are staffed by bright people, which is why they are paid to give advice. Being bright they also have opinions...

My colleagues Adam Elgar and James Barclay have previously written about Michelin as an early example of content marketing. It's a...

We are extremely excited to be shortlisted for the Insurance Times Tech and Innovation Awards.

Passle has been selected alongside industry...

TED has around 5 million YouTube subscribers. VICE has over 7 million YouTube subscribers. Now these figures are astronomical. And with...

Show what you know so that people discover what you do.  Passle helps you create and share content quickly and easily.

In summary Passle...