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Be niche with your content to stand out

Try to please everyone and you'll please no one. Rachel Lindteigen delivers some solid advice here to focus on your niche rather than...

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unknownx500

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The best names for companies

I have often wondered why firms, and particularly professional services firms so often name their firms after their founders. Have they...

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unknownx500 Neticola

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Women, champagne & social networks - An innovative example of reciprocity, the power of your network and sharing your expertise.

This is a great article from the HBR which looks into why female champagne salespeople / growers consistently obtained higher returns...

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unknownx500

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Sick of stock photos? Try these options

The link below leads to a rather amusing take-down of the most frequently used types of stock photos in B2B collateral: the chessboard,...

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unknownx500

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Don't be a machine - be yourself

Last week we talked a lot with clients and internally here at Passle towers about how we are all getting fed up with robots and machines...

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unknownx500

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