Expert-to-expert Marketing Blog

As Chloe Young highlights below, the value of the data collected in your marketing automation or other marketing technology platforms can...

Search queries are getting longer and more conversational, which means that if you are still relying on keywords alone, it's time for a...

The walled gardens of different social media networks can make for confusing stories when it comes to metric. As the article below shows,...

This is a great "how to" piece about getting yourself or your company up on Wikipedia. It is tough love but well worth a quick read if...

We were taught at school that the smartest people make even the complex and obscure ideas understandable but even still, everyone has...

Influencer marketing hit the marketing world by storm - where it was initially a strategy deployed by big brands that could afford to...

Paolo Cuomo co-founded InsTech London in 2015, and is currently a Principal at the Boston Consulting Group. He was recently shortlisted...

My colleague David wrote a post a short time ago stating that social selling starts with social listening. The premise being that I can't...

Try to please everyone and you'll please no one. Rachel Lindteigen delivers some solid advice here to focus on your niche rather than...

To quote two Marketing and Business Development Directors at professional service firms I met last week - "This whole GDPR thing is a...

This is a great article from the HBR which looks into why female champagne salespeople / growers consistently obtained higher returns...

"We view ourselves much more like an innovator than we do a shoe company, or a fashion company - we don't think of ourselves as a fashion...

Right off the bat, I have to admit that I have been a big fan of Amazon for the past few years already. Every single time I have had an...

To me, newsletters are marmite. When they are full of information that is relevant to me about things I care about, I love them. When...

I have often wondered why firms, and particularly professional services firms so often name their firms after their founders. Have they...

So where should you spend your time as a salesperson? I've been fortunate to work/associate with a number of excellent sales people and...

When working on an account it is vital to understand who the key influencers are so you can spend your time carefully. It is often the...

1. Automate less. Or rather, automate thoughtfully. As I wrote earlier, avoiding image previews on link will increase your visibility on the...

The recent Edelman/LinkedIn report on The Impact of Thought Leadership on Demand Generation surveyed 1,300 business execs and asked them...

A common struggle, particularly if you’ve just started to blog, is ‘what do I blog about?’ You can have the best strategy, the best...

While the article I've referenced may just be about packaging and how products look better stripped back, it got me thinking about what...

In no particular order...

1. Cloud computing.
2. 1-to-1 Communication.
3. SEO / website reliance - no longer works.
4. Organic search - no longer works.

I was in the middle of doing my Masters degree at the University of Aberdeen when I received an invitation to attend a one-day workshop...

The link below leads to a rather amusing take-down of the most frequently used types of stock photos in B2B collateral: the chessboard,...

This HBR article from 1966 is the first I have ever seen to have really analysed the psychology and processes behind the purchase of...

In an industry where most companies have comparable offering (just take a look at Gartner's Magic Quadrant), the key differentiating...

Paul de Lara (Oracle) shares the mindset of other industry communication experts such as Annabel Rake (Deloitte) and Martin Wells (KPMG)...

The phrase ‘bringing your whole self to work’ is a phrase I hear often and which seems to resonate with a wide variety of people. I am...

I’ve just finished watching the latest season of Better Call Saul.  It’s really good, I definitely recommend watching. 

For many outside...

I’ve become convinced lately that *NSYNC’s 2000 hit ‘It’s Gonna Be Me’, is a thinly veiled morality tale, advocating for an ABM...

Earlier this year, Dr Claire El Mouden spoke at Passle's Hero Academy about gamification, habit creation and KPIs. She presented some...

Last week we talked a lot with clients and internally here at Passle towers about how we are all getting fed up with robots and machines...

I was talking to the Managing Director at a 3K person Plc. yesterday.  He had the same old problem as pretty much every B2B organisation...

In one of my presentations on making your content travel further I suggested to delegates that they might want to hang out on message...

Demonstrating what you know online is an excellent vehicle to position domain expertise.  Dr. Robert Cialdini (Prof. Psychology and...

Thanks to Theo Smith's post I've seen a massive increase in views, clicks, likes and comments on posts I've shared on LinkedIn. How? I've...

The UK has voted 3 times over the past couple of years for one thing or another and it meant we've had non-stop political chat throughout...

Paul Andrews is the Managing Director and Editor-in-Chief at Family Business United, and also the latest person to take part in our