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The rules for SEO have evolved and so should you

Search queries are getting longer and more conversational, which means that if you are still relying on keywords alone, it's time for a...

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Whose analytics do you trust?

The walled gardens of different social media networks can make for confusing stories when it comes to metric. As the article below shows,...

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Are You Wikiready?

This is a great "how to" piece about getting yourself or your company up on Wikipedia. It is tough love but well worth a quick read if...

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Social listening - a difference maker

My colleague David wrote a post a short time ago stating that social selling starts with social listening. The premise being that I can't...

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Stop thinking newsletters are a marketing thing.. They are central to Business Development!

To me, newsletters are marmite. When they are full of information that is relevant to me about things I care about, I love them. When...

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Be niche with your content to stand out

Try to please everyone and you'll please no one. Rachel Lindteigen delivers some solid advice here to focus on your niche rather than...

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The best names for companies

I have often wondered why firms, and particularly professional services firms so often name their firms after their founders. Have they...

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Outcome-Based Account Management - an Amazon story

Right off the bat, I have to admit that I have been a big fan of Amazon for the past few years already. Every single time I have had an...

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Women, champagne & social networks - An innovative example of reciprocity, the power of your network and sharing your expertise.

This is a great article from the HBR which looks into why female champagne salespeople / growers consistently obtained higher returns...

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Leading and Lagging Indicators - How to Spend Time Efficiently in Sales

So where should you spend your time as a salesperson? I've been fortunate to work/associate with a number of excellent sales people and...

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2 Ways To Map A Target Account Using Twitter and LinkedIn

When working on an account it is vital to understand who the key influencers are so you can spend your time carefully. It is often the...

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50% of key decision-makers spend at least 1 hour per week viewing your content: What do they want to read?

The recent Edelman/LinkedIn report on The Impact of Thought Leadership on Demand Generation surveyed 1,300 business execs and asked them...

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Strip away the corporate brand and what do you have?

While the article I've referenced may just be about packaging and how products look better stripped back, it got me thinking about what...

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What if they find me out?

I was in the middle of doing my Masters degree at the University of Aberdeen when I received an invitation to attend a one-day workshop...

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Sick of stock photos? Try these options

The link below leads to a rather amusing take-down of the most frequently used types of stock photos in B2B collateral: the chessboard,...

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How to sell Professional Services? Harvard Business Review's 1966 advice still holds true today

This HBR article from 1966 is the first I have ever seen to have really analysed the psychology and processes behind the purchase of...

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IT Buyers have changed: 47% of B2B decision makers trust employees over a brand’s marketing department.

In an industry where most companies have comparable offering (just take a look at Gartner's Magic Quadrant), the key differentiating...

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What UK Lawyers can Learn from their US Counterparts

I’ve just finished watching the latest season of Better Call Saul.  It’s really good, I definitely recommend watching. 

For many outside...

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Time motivates more than money

Earlier this year, Dr Claire El Mouden spoke at Passle's Hero Academy about gamification, habit creation and KPIs. She presented some...

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Don't be a machine - be yourself

Last week we talked a lot with clients and internally here at Passle towers about how we are all getting fed up with robots and machines...

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Professional Services Needs Visible Experts - 7 Ways Thought Leadership Drives Bottom Line Growth

The UK has voted 3 times over the past couple of years for one thing or another and it meant we've had non-stop political chat throughout...

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