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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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As Chloe Young highlights below, the value of the data collected in your marketing automation or other marketing technology platforms can...
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Search queries are getting longer and more conversational, which means that if you are still relying on keywords alone, it's time for a...
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The walled gardens of different social media networks can make for confusing stories when it comes to metric. As the article below shows,...
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This is a great "how to" piece about getting yourself or your company up on Wikipedia. It is tough love but well worth a quick read if...
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We were taught at school that the smartest people make even the complex and obscure ideas understandable but even still, everyone has...
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Paolo Cuomo co-founded InsTech London in 2015, and is currently a Principal at the Boston Consulting Group. He was recently shortlisted...
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My colleague David wrote a post a short time ago stating that social selling starts with social listening. The premise being that I can't...
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To me, newsletters are marmite. When they are full of information that is relevant to me about things I care about, I love them. When...
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Try to please everyone and you'll please no one. Rachel Lindteigen delivers some solid advice here to focus on your niche rather than...
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To quote two Marketing and Business Development Directors at professional service firms I met last week - "This whole GDPR thing is a...
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"We view ourselves much more like an innovator than we do a shoe company, or a fashion company - we don't think of ourselves as a fashion...
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I have often wondered why firms, and particularly professional services firms so often name their firms after their founders. Have they...
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Right off the bat, I have to admit that I have been a big fan of Amazon for the past few years already. Every single time I have had an...
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This is a great article from the HBR which looks into why female champagne salespeople / growers consistently obtained higher returns...
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So where should you spend your time as a salesperson? I've been fortunate to work/associate with a number of excellent sales people and...
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When working on an account it is vital to understand who the key influencers are so you can spend your time carefully. It is often the...