Knowing what to write about
Content calendars sound like a great idea; marketing can lay out some themes over time and create content that covers a range of issues....
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Expert To Expert Marketing Archive
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Facebook receive GDPR complaint on day 1
25th May 2018 has finally rolled around and it would appear that FB already have numerous complaints out against them regarding their...
How to Make your Strategic Account Management Actionable
Understanding your prospects' purchasing intentions can be a difficult beast to navigate as they don't sit statically. A number of...
It's not you, it's us.
An unfunny joke in Professional Services marketing is that everyone makes the same bold claims: We are different because...
- We really...
How personalised is your content?
"Hey Marc, this ad is REAL."
This is the slogan for the campaign launched by Lamar Advertising targeting Procter & Gamble's chief brand...
Attribution, alignment & strategy - how to address B2B marketing's 3 biggest challenges.
Marketing Week conducted a survey recently, asking B2B marketers about their challenges, how they are adapting and where they still feel...
Royal photographer was found on Instagram!
I've been thinking all weekend of how I can keep finding excuses to talk about the royal wedding in the office...
And during this...
The best way for law firms to reach their target accounts? Dynamic, 'Snackable' Content
Back in 2015, Michelle Maier of Fox Rothschild was already some way ahead of her industry peers, citing the growing importance of highly...
Content Sales - what we can learn from the old school
I recently met with a senior sales professional at a global software company and while we were talking about using content to advance...
You have 18mins of attention for your sales pitch.
Almost every TED talk is less than 18 minutes. Over 30 years of experience for TED have culminated in a lightning quick and highly...
Why Sales People need to Build their Online Presence
Tony Tarquini is one of those rare sales people and business leaders who has invested time in building a strong online profile by writing...
The role expert content plays internally and externally to become the leading organisation
Lew Platt, former CEO of Hewlett-Packard, once said: “If HP knew what HP knows, we would be three times more productive.”
Whilst talking...
Driving New Leads by having a Point of View
I attended a superb tech breakfast a few weeks ago where one of the speakers was Stephen Waddington from Ketchum PR. A person once...
Where high-growth firms spend their marketing budget
The Marketing Budget Benchmark Study by The AAM and the Hinge Research Institute 2017 looks at the marketing spend at Accountancy...
GoTo Post: A powerful - and easy - way to follow up
The follow-up email. You know you should do it but it can easily slip to the bottom of your large pile of things to do.
Having a flexible Sales and Marketing operating model
Tim Hughes makes a really good point in his post below; many of our models by which we run our businesses are not reviewed at anything...
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