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Does culture sell...

An unfunny joke in Professional Services marketing is that everyone makes the same bold claims: We are different because...

- We really...

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How personalised is your content?

"Hey Marc, this ad is REAL."

This is the slogan for the campaign launched by Lamar Advertising targeting Procter & Gamble's chief brand...

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53% of Customer Loyalty is from The Sales Experience

Another way to look at the diagram below is that 'Company and Brand Impact' only contributes 19% to customer loyalty. 

Here are the...

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Royal photographer was found on Instagram!

I've been thinking all weekend of how I can keep finding excuses to talk about the royal wedding in the office...

And during this...

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The best way for law firms to reach their target accounts? Dynamic, 'Snackable' Content

Back in 2015, Michelle Maier of Fox Rothschild was already some way ahead of her industry peers, citing the growing importance of highly...

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Content Sales - what we can learn from the old school

I recently met with a senior sales professional at a global software company and while we were talking about using content to advance...

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You have 18mins of attention for your sales pitch.

Almost every TED talk is less than 18 minutes. Over 30 years of experience for TED have culminated in a lightning quick and highly...

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The role expert content plays internally and externally to become the leading organisation

Lew Platt, former CEO of Hewlett-Packard, once said: “If HP knew what HP knows, we would be three times more productive.”

Whilst talking...

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Driving New Leads by having a Point of View

I attended a superb tech breakfast a few weeks ago where one of the speakers was Stephen Waddington from Ketchum PR.  A person once...

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GoTo Post: A powerful - and easy - way to follow up

The follow-up email.  You know you should do it but it can easily slip to the bottom of your large pile of things to do.  

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