Expert-to-expert Marketing Blog

Content calendars sound like a great idea; marketing can lay out some themes over time and create content that covers a range of issues....

25th May 2018 has finally rolled around and it would appear that FB already have numerous complaints out against them regarding their...

Understanding your prospects' purchasing intentions can be a difficult beast to navigate as they don't sit statically. A number of...

An unfunny joke in Professional Services marketing is that everyone makes the same bold claims: We are different because...

- We really...

"Hey Marc, this ad is REAL."

This is the slogan for the campaign launched by Lamar Advertising targeting Procter & Gamble's chief brand...

Another way to look at the diagram below is that 'Company and Brand Impact' only contributes 19% to customer loyalty. 

Here are the...

Marketing Week conducted a survey recently, asking B2B marketers about their challenges, how they are adapting and where they still feel...

I've been thinking all weekend of how I can keep finding excuses to talk about the royal wedding in the office...

And during this...

Back in 2015, Michelle Maier of Fox Rothschild was already some way ahead of her industry peers, citing the growing importance of highly...

I recently met with a senior sales professional at a global software company and while we were talking about using content to advance...

Almost every TED talk is less than 18 minutes. Over 30 years of experience for TED have culminated in a lightning quick and highly...

Tony Tarquini is one of those rare sales people and business leaders who has invested time in building a strong online profile by writing...

Lew Platt, former CEO of Hewlett-Packard, once said: “If HP knew what HP knows, we would be three times more productive.”

Whilst talking...

I attended a superb tech breakfast a few weeks ago where one of the speakers was Stephen Waddington from Ketchum PR.  A person once...

The Marketing Budget Benchmark Study by The  AAM and the Hinge Research Institute 2017 looks at the marketing spend at Accountancy...

The follow-up email.  You know you should do it but it can easily slip to the bottom of your large pile of things to do.  

Tim Hughes makes a really good point in his post below; many of our models by which we run our businesses are not reviewed at anything...