Generation Alpha - our future CEOs
As the father of a Generation Alpha little darling, it's true that kids (8 and below) increasingly influence many of our household...
Empower your Experts and Grow your Business - Sales and Marketing Insights
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As the father of a Generation Alpha little darling, it's true that kids (8 and below) increasingly influence many of our household...
I read with disappointment that UK tech firm Blippar has collapsed. It is always a shame to see great talent and ideas not pulling...
The article below quotes a Salesforce stat saying that 85% of marketing content is never used. This is of no surprise to me as we...
It has been my experience that salespeople will often acknowledge the role luck plays in a successful close (at least in private).
Having read a great article titled "Want to master the art of negotiation? You need emotional intelligence" by Helen Brand (CEO of ACCA)...
Another great piece in the CSO Insights Buyer Preference Survey shows that buyers want to be engaged by salespeople but 70% of buyers find "
Another way to look at the diagram below is that 'Company and Brand Impact' only contributes 19% to customer loyalty.
Here are the...
Michelle Obama spoke openly last week about how she still to this day feels impostor syndrome. If one of the most powerful and...
Unfortunately and unsurprisingly you cannot decide at HQ after a week of brainstorming and some group sessions to do 'Digital...
Imagine you are the only point of contact for every last one of your firm's clients. Within a complex or multinational...
Brian Curran explains about customer behaviour very well here. But I want to think about this behaviour in the context of evolving ABM...
I recently read The Willpower Instinct by Dr Kelly McGonigal. The book specifically deals with how to make a change in your personal life...
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