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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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As the father of a Generation Alpha little darling, it's true that kids (8 and below) increasingly influence many of our household...
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I read with disappointment that UK tech firm Blippar has collapsed.  It is always a shame to see great talent and ideas not pulling off...
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The article below quotes a Salesforce stat saying that 85% of marketing content is never used.  This is of no surprise to me as we see...
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It has been my experience that salespeople will often acknowledge the role luck plays in a successful close (at least in private).  There...
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Having read a great article titled "Want to master the art of negotiation? You need emotional intelligence" by Helen Brand (CEO of ACCA)...
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Another great piece in the CSO Insights Buyer Preference Survey shows that buyers want to be engaged by salespeople but 70% of buyers...
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Another way to look at the diagram below is that 'Company and Brand Impact' only contributes 19% to customer loyalty. Here are the...
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Michelle Obama spoke openly last week about how she still to this day feels impostor syndrome. If one of the most powerful and...
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My colleague James Barclay wrote a post earlier this year about Social Maturity, citing the graph pulled together by the team at Tribal...
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Unfortunately and unsurprisingly you cannot decide at HQ after a week of brainstorming and some group sessions to do 'Digital...
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Imagine you are the only point of contact for every last one of your firm's clients.  Within a complex or multinational organisation, you...
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Brian Curran explains about customer behaviour very well here. But I want to think about this behaviour in the context of evolving ABM...
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I recently read The Willpower Instinct by Dr Kelly McGonigal. The book specifically deals with how to make a change in your personal life...