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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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There has been a move away from "vanity" metrics in digital marketing over the last few years, driven by scepticism about the value of a...
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From the earliest days of the search engines, there has been an on-going battle between the search engines, Google in particular, and the...
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It's that time of year when most marketers are trying to wrap up their budgets, their main core initiatives for 2020 and trying to...
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We encourage marketing teams to distribute the burden of creating content to the experts. After all, the people talking to clients know...
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The idea of sending the latest insights from your experts to their clients in a timely and efficient way is by no means new. But it is...
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More and more of our clients and prospects are active online and this offers us all an opportunity to better connect with them, listen to...
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I love the video below created by Sarah Goodall Founder of Tribal Impact.  Sarah talked me through her social media maturity model moving...
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I had the pleasure of sitting with a prominent technology lawyer last week who explained to me that he had a handful of key clients...
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The need to differentiate is not a new phenomenon in business-to-business service lines. What has changed however, is the number of...
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How can you get valuable, useful insights in front of the people that matter, and get them interacting with those insights?That's the...
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Daniel Kahneman won the Nobel prize for Economics in 2002, despite never taking an Economics class. In this video he talks about his work...
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Last Thursday Eugene and I had the pleasure of running a PSMG lunch and learn workshop hosted by Shearman & Stirling.  The main aim of...