Jan 31, 2019 Becoming part of The Tangerine Dream- 5 key business learnings for us all By Will Eke On Tuesday I was in Manchester for the yearly Legal Services conference hosted by Jepson Holt. One of the real highlights was being able...
Jan 31, 2019 'What got you here, won't get you there' - Change is coming for traditional law firms By Will Eke Change was the over arching topic of the LS19 event up in Manchester last week and the presentation given by Chris Bull of Kingsmead...
Jan 30, 2019 How PwC are enabling Distributed Leadership with Salesforce and Introhive implementation By Passle During today’s event at PwC, Andy Dwyer explained how and why PwC have deployed Salesforce and Introhive across the firm. It reminded me...
Jan 30, 2019 What does the 2019 Edelman Trust Barometer mean for sales enablement? By Passle The challenge and objective in sales is to build a trusted relationship with the buyer early enough that you position yourself as the...
Jan 30, 2019 Marketing fails without subject matter expertise By Samuel Page A couple of years ago, I worked for a documentation software company. We made a clever software that saved doctors, lawyers and other...
Jan 28, 2019 GDPR prepares to "wreak havoc" on Martech By Adam Elgar For a while as we approached the May 2018 deadline, everyone we spoke with was obsessed with GDPR compliance. However, since it came into...
Jan 28, 2019 Follow Up & Follow Through - What you can learn from Tiger Woods and Aaron Smith By Freddy Dobinson For anyone that has watched or played golf you will know how important your follow through is in driving the ball to the target. I always...
Jan 25, 2019 Edelman Trust Barometer 2019: Activate employee voices. Celebrate expertise... By James Barclay Edelman's Trust Barometer 2019 just got published. Once again this year it states that the source within your firm that people trust...
Jan 25, 2019 Nudge Economics By Passle Behavioural Economics was popularised in 2008 by the book Nudge. For the uninitiated, it's the study of effects of psychological,...
Jan 25, 2019 2019 will be a good year for "Glass Half Full" Professional Services Marketers By Will Eke I had the pleasure of attending my first ever PM Forum event on Wednesday evening set in the grandiose Clyde & Co Offices near Aldgate. ...
Jan 24, 2019 3 things I learnt about Podcasts By Tom Elgar 1 Time: One of the first things we decided to do was to limit the time of our initial podcasts to 5-minute interviews. Partly this was...
Jan 23, 2019 Passle podcast EP2 - 5 minutes on LinkedIn & why Experts struggle with it By Tom Elgar In the second in our 5 minute Podcast series, it's my turn to have a quick chat with our resident compère Sam Page. This time we discuss...
Jan 23, 2019 Being the only salesperson eating 3/4 of the pie By Adam Elgar I have come across the statistic below more and more frequently over the last few weeks. I first saw it in a presentation by Fujitsu at...
Jan 21, 2019 The Secret to Successful Account Based Marketing (ABSAM) By Connor Kinnear Maybe it's not a huge secret but I see on a regular basis with my clients, (of those that have or are implementing Account Based...
Jan 16, 2019 Black Box Product verses a Lazy Consultancy - the IT sales conundrum By Tom Elgar This issue was raised by a Senior Sales Leader at a major IT services company and it is a problem that faces all of the traditional IT...
Jan 14, 2019 My Podcast Recommendations - Scaling your Business, Innovation, Technology and Healthy Living By Passle As Adam and Marc agree below, audio is becoming increasingly valuable as a means to engage your audience. I am a big fan of podcast and...