Expert-to-expert Marketing Blog

On Tuesday I was in Manchester for the yearly Legal Services conference hosted by Jepson Holt.  One of the real highlights was being...

Change was the over arching topic of the LS19 event up in Manchester last week and the presentation given by Chris Bull of Kingsmead...

During today’s event at PwC, Andy Dwyer explained how and why PwC have deployed Salesforce and Introhive across the firm.

It reminded me...

The challenge and objective in sales is to build a trusted relationship with the buyer early enough that you position yourself as the...

A couple of years ago, I worked for a documentation software company. We made a clever software that saved doctors, lawyers and other...

For a while as we approached the May 2018 deadline, everyone we spoke with was obsessed with GDPR compliance. However, since it came into...

For anyone that has watched or played golf you will know how important your follow through is in driving the ball to the target. I always...

Edelman's Trust Barometer 2019 just got published.  Once again this year it states that the source within your firm that people...

Behavioural Economics was popularised in 2008 by the book Nudge. For the uninitiated,  it's the study of effects of psychological,...

I had the pleasure of attending my first ever PM Forum event on Wednesday evening set in the grandiose Clyde & Co Offices near...

1 Time:

One of the first things we decided to do was to limit the time of our initial podcasts to 5-minute interviews. Partly this was...

In the second in our 5 minute Podcast series, it's my turn to have a quick chat with our resident compère Sam Page. This time we discuss...

I have come across the statistic below more and more frequently over the last few weeks. I first saw it in a presentation by Fujitsu at...

This month we have been thinking about podcasts and how you as an expert in your niche can use them to influence your B2B audience....

Maybe it's not a huge secret but I see on a regular basis with my clients, (of those that have or are implementing Account Based...

This issue was raised by a Senior Sales Leader at a major IT services company and it is a problem that faces all of the traditional IT...

As Adam and Marc agree below, audio is becoming increasingly valuable as a means to engage your audience. I am a big fan of podcast and...

ThinkWithGoogle predict that in 2019 one of the highest growth areas in marketing will be around 'Intent'. 

Defined as the thoughts...

When I was first promoted to manage a team I was advised to read all sorts of management books, which I duly did.  The one that...

I was reading this rugby article in the Irish Times last week which looks at how Stuart Lancaster has used "public failure" to become a...

Expert-to-Expert. One expert communicating with another. Sharing insights, discussing ideas and navigating differences. This is how we...

2019 is upon us and candidates often use the festive break to assess and evaluate life with current employment normally high up the list....

I'm not sure, as an investor, that I'd use the term "Titanic" as a descriptive but instinctively, I feel Marc Andreessen is right about...

In this episode, Sam Page & I discuss how advisory and consulting firms have different leaders responsible for different aspects of...

What does brushing your teeth for 2 minutes achieve? 

Absolutely nothing unless you do it twice a day, every day. 

It is the