Expert-to-expert Marketing Blog


Nudge Economics

Behavioural Economics was popularised in 2008 by the book Nudge. For the uninitiated,  it's the study of effects of psychological,...

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3 things I learnt about Podcasts

1 Time:

One of the first things we decided to do was to limit the time of our initial podcasts to 5-minute interviews. Partly this was...

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