11/28/2019 12:00:00 AM "80 percent of success is just showing up" By Tom Elgar As my kids start taking exams, I am reminded how, when we are young, it is easy to think that clever people are just clever. They say...
11/26/2019 12:00:00 AM Podcast EP 15 - How much content should you be writing? By Sarah Strachan Samuel Page It is important for individuals and firms to produce content to showcase their expertise to their target audience, but how much content...
11/25/2019 11:58:33 AM The importance of effective feedback in high performing teams By Charles Cousins PwC have recently posted a video about their partnership with British Athletics. In the video, they talk about how data is going to be...
11/25/2019 11:20:29 AM 4 places professionals need to be looking for content inspiration By Samuel Page Most professionals want to write more content but lack inspiration. Experienced writers find this hard as well, often turning to other...
11/25/2019 12:00:00 AM Where to use tech in your legal marketing By Tom Elgar "When no one knows where else to go, they give it to marketing. That takes away from them really adding value." says Sadie Baron, CMO of...
11/25/2019 12:00:00 AM Longitude and Deloitte research finds that b2b businesses need agile and client centric thought leadership to become a trusted brand By Passle I recently came across this podcast (12 minutes long) that reviews research by Longitude, a Financial Times Company, on The Power of...
11/25/2019 12:00:00 AM Being a hero today is to not look away By Passle Last Wednesday marked World Kindness Day. Kindness is nothing new and yet to experience kindness bestowed upon oneself is not always an...
11/25/2019 12:00:00 AM Luck is when opportunity meets preparation By James Barclay Everyone likes to be lucky but let's face it those that are lucky a lot usually have a plan. The same applies to your online presence. ...
11/18/2019 12:00:00 AM Avoiding Obscurity: Why to Brand Yourself Like a Marvel Avenger By Freddy Dobinson I found unexpected enjoyment scrolling through the list of 'The 20 Most Obscure Superheroes'. It turns out Arm-Fall-Off Boy is an actual...
11/18/2019 12:00:00 AM 2019: The year of the Marketing Technology Manager By Eugene McCormick At the LMA conference earlier this year, my colleagues and I met hundreds of people from across the globe who were all gathered to learn...
11/16/2019 9:23:28 AM ABCs of Consultative Selling with Debra Flanz (Arendt & Medernach) and JeanMarie Campbell (Baker McKenzie) By Passle A hugely entertaining and interactive session was hosted by Debra Flanz (Arendt & Medernach) and JeanMarie Campbell (Baker McKenzie)...
11/15/2019 5:26:13 PM Managing the Disconnect on Mental Health and Well-Being in the Law Firm at LMA North East 2019 By Passle Brilliant session chaired by Gina Passarella (ALM Media), Carrier Marker (Akin Gump Strauss Hauer & Feld LLP), Noah Heller (Katten...
11/15/2019 3:39:58 AM High performance organisations with Jonathan Fader, David Kaplowitz and Courtney McColgan at Fintech Collective Annual Meeting By Passle The theme of The Fintech Collectives 7th annual meeting of CEOs and LPs in Brooklyn, New York this afternoon consistently revolved around...
11/15/2019 12:00:00 AM Podcasts - keep them simple, short and do it yourself. Advice for law firm marketing folk who want to get started. By James Barclay Here at LMA NE in NYC it was great to hear Jose Garriga Senior Communications Manager at Akin Gump discuss creating podcasts with Ari...
11/15/2019 12:00:00 AM The anatomy of a legal marketing tech stack and where to begin with Stefanie Knapp, Julie Gurney and Amy Holtzman By Passle The panel for this session consisted of the following people and their respective stages on their marketing technology stack journey:...
11/15/2019 12:00:00 AM The John Lewis Christmas Advertisement- Mastering the art of the cross sell. By Will Eke Yes it really is that time of year again and it is always confirmed with the launch of the latest tear jerker from John Lewis again...