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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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As my kids start taking exams, I am reminded how, when we are young, it is easy to think that clever people are just clever. They say...
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It is important for individuals and firms to produce content to showcase their expertise to their target audience, but how much content...
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PwC have recently posted a video about their partnership with British Athletics. In the video, they talk about how data is going to be...
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Most professionals want to write more content but lack inspiration.Experienced writers find this hard as well, often turning to other...
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"When no one knows where else to go, they give it to marketing. That takes away from them really adding value." says Sadie Baron, CMO of...
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I recently came across this podcast (12 minutes long) that reviews research by Longitude, a Financial Times Company, on The Power of...
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Last Wednesday marked World Kindness Day. Kindness is nothing new and yet to experience kindness bestowed upon oneself is not always an...
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Everyone likes to be lucky but let's face it those that are lucky a lot usually have a plan.The same applies to your online presence.  We...
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I found unexpected enjoyment scrolling through the list of 'The 20 Most Obscure Superheroes'. It turns out Arm-Fall-Off Boy is an actual...
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At the LMA conference earlier this year, my colleagues and I met hundreds of people from across the globe who were all gathered to learn...
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A hugely entertaining and interactive session was hosted by Debra Flanz (Arendt & Medernach) and JeanMarie Campbell (Baker McKenzie)...
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Brilliant session chaired by Gina Passarella (ALM Media), Carrier Marker (Akin Gump Strauss Hauer & Feld LLP), Noah Heller (Katten...
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The theme of The Fintech Collectives 7th annual meeting of CEOs and LPs in Brooklyn, New York this afternoon consistently revolved around...
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Here at LMA NE in NYC it was great to hear Jose Garriga Senior Communications Manager at Akin Gump discuss creating podcasts with Ari...
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The panel for this session consisted of the following people and their respective stages on their marketing technology stack...
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Yes it really is that time of year again and it is always confirmed with the launch of the latest tear jerker from John Lewis again...