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Facebook gives friends higher priority in News Feeds - and why that's good for Brands

An interesting, and not surprising move from the social networking Goliath which benefits both individual members and Facebook themselves.

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When all is lost, you can count on Twitter

If you've not experienced the wonders of gallows humour on Twitter yet, then you are missing out. That is Twitter at its best. 

The...

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Beginner's guide to twitter - Focus!

I am a relative beginner to Twitter.  I do not give a hoot what Kim Kardashian is having for her breakfast and cannot name the chaps in...

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Persona-free Personable Content

Adarsh Thampy's thought-provoking blog, linked to below, suggests that marketers should move away from traditional buyer personas, and...

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Brexit: Now is the time to lead

Brexit is happening. Our Prime Minister has stood down. Here in the UK, we are in a period of prolonged uncertainty. 

So... what does this...

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Promoting Your Content Through Interlinking

So you've finally published your content and it's sitting on your website for all your target readers to come along and find. Except for...

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Content Finding and Planning: a Few Tools

When you’re creating content as part of a wider team, it’s important to have a system that works for finding and sharing content. Here...

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Collaborative blogging with Pocket

I was talking to some users recently about how they discuss and decide what to say about developments in their weekly newsletter. They...

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Say Something About Yourself

I’m forever making observations; analysing things. In fact it’s a way of life. Sometimes people will say, ‘you’re always in your own...

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Content creation - How do you find the time?

It is Monday lunchtime and my content deadline is fast approaching (the newsletter content must be in by 3pm or I let our marketing...

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Human to human - business is changing

Working in the marketing department for a professional services firm is both challenging and rewarding. Tradition runs deep in firms that...

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Content Marketing - Getting Started

When you're just starting with content marketing, it's really important that you get the first steps right. The danger of just getting...

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Social Media is about people not brands...

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Are You Entertained?

I’ve been working at Passle for two months now, mainly conducting research and working on general bits and bobs for the start-up. The...

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Content Marketing Institute bought by UBM for $17M

Many congratulations to Joe Pullizzi and the crew. CMI has grown to being a huge player in the marketing world and a tireless cheerleader...

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The Rise and Rise of Employee Advocacy & Activism

An excellent piece of research into this interesting and increasingly important topic. 

If you aren't helping your employees share their...

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Twitter Analytics - fun and free

We love feedback here at Passle. We make games and competitions around reads and posts with graphs and stats. 

Twitter turned off a lot of...

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