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Facebook gives friends higher priority in News Feeds - and why that's good for Brands

An interesting, and not surprising move from the social networking Goliath which benefits both individual members and Facebook themselves.

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Web designer does a mock 1-hour makeover on a particularly egregious lawyer website

Those of you familiar with the Netflix documentary "Making A Murderer" will be aware of Ken Kratz, a lawyer whose reputation was not...

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Say hello - new marketing talent

The demand for professional services marketing talent is pretty tough.  There are more roles than candidates, particularly in business...

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When all is lost, you can count on Twitter

If you've not experienced the wonders of gallows humour on Twitter yet, then you are missing out. That is Twitter at its best. 

The...

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Two Things People Hate About Firms/Companies on Social Media

Hootsuite has an interesting article about how brands (for professionals think "firms") operate on social media as opposed to...

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Google+ turns 5 and is somehow still alive

Maybe it's just me, but hardly anyone I know proactively uses Google+ in their businesses.  And I say 'businesses' because whenever it...

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Beginner's guide to twitter - Focus!

I am a relative beginner to Twitter.  I do not give a hoot what Kim Kardashian is having for her breakfast and cannot name the chaps in...

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Persona-free Personable Content

Adarsh Thampy's thought-provoking blog, linked to below, suggests that marketers should move away from traditional buyer personas, and...

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4 simple steps to ensure your content marketing drives sales

'You're committing career suicide...' 

... An assertion that I've heard in response to my career choices more than once in the last 20...

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What does Brexit mean for your Company's Reputation?

Britain's vote to leave the EU has spread uncertainty across the nation. Understandably, you will want to know what impact this morning's...

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Brexit: Now is the time to lead

Brexit is happening. Our Prime Minister has stood down. Here in the UK, we are in a period of prolonged uncertainty. 

So... what does this...

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'Gone are the days when a company could over-promise and under-deliver': 5 questions for Kirsty Trainer

Kirsty Trainer is the Marketing Manager at Foregenix, the global leaders in data forensics and information security. You can read her...

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Influencer marketing in professional services

Anyone in marketing roles, or indeed with teenage children, will be familiar with Youtube vloggers (video bloggers) such as Zoella, Alfie...

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Bastard, Bastard, Bastard, Knight & Bastard Solicitors

The cartoon from Punch below is funny because it's so accurate. When you're looking for legal advice (or indeed any professional advice)...

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4 easy ways to execute social media marketing with a limited budget

Social media marketing when you have limited budget can be a challenge. It calls for marketers to take a far more targetted, forensic...

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Promoting Your Content Through Interlinking

So you've finally published your content and it's sitting on your website for all your target readers to come along and find. Except for...

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Snapchat to launch tech magazine

Snapchat - the instant messenger service beloved by teenagers - is to launch a more traditional magazine.

Called Real Life, the magazine...

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Why the focus of your content shouldn't be... You

In January, 1984, the world was introduced to the Apple Macintosh personal computer. The tech giant joined forces with Hollywood director...

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It Already Exists - Sales and Marketing Panacea.

Positive Choice for People in Business™.

A potential panacea for marketing and business leaders, corporate, agency or SME (medium read).

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How and why you need to do content marketing right

There's no doubt about it, you've been on the receiving end of content marketing before. If you trust or are an advocate of any brand,...

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4 Reasons Why You Should Be Speaking At Conferences

So you’ve been hitting up all the networking events, making lots of connections but nothing seems to have changed? No one still...

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Can Microsoft now help us Marketers?

Is the LinkedIn acquisition by Microsoft going to help us as marketers?

Are Microsoft able to improve the intelligence of the platform to...

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Content Finding and Planning: a Few Tools

When you’re creating content as part of a wider team, it’s important to have a system that works for finding and sharing content. Here...

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Collaborative blogging with Pocket

I was talking to some users recently about how they discuss and decide what to say about developments in their weekly newsletter. They...

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Say Something About Yourself

I’m forever making observations; analysing things. In fact it’s a way of life. Sometimes people will say, ‘you’re always in your own...

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There has never been a better time to have an Online Presence - Microsoft acquires LinkedIn

The acquisition of LinkedIn by Microsoft is a huge signal to all individuals and organisations to have an online profile as the two...

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When Twitter goes wrong in professional services

The Baker Small story highlights the dangers that wait for professional services firms who use social channels inappropriately.

Viewing...

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To Phub or Not to Phub

Over the course of the last five hours events have occurred (virtually simultaneously) that have left me questioning my own dependence on...

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Panel discussion: How are Business Leaders Addressing Technology Change

During London Technology Week I will be co-hosting a panel discussion with Paolo Cuomo, Charles Taylor Plc.

You can register to attend on...

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Content creation - How do you find the time?

It is Monday lunchtime and my content deadline is fast approaching (the newsletter content must be in by 3pm or I let our marketing...

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The changing Twitter tide in favour of Instagram

The Twitter tide is changing, with Instagram taking the crown as the most popular social media platform for advertisers.

With a decline in...

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People search for Lawyers not Law Firms - be sure you get found!

During this weeks webinar where we discussed the results of our recent research into content marketing and digital knowledge sharing by...

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Human to human - business is changing

Working in the marketing department for a professional services firm is both challenging and rewarding. Tradition runs deep in firms that...

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Content Marketing - Getting Started

When you're just starting with content marketing, it's really important that you get the first steps right. The danger of just getting...

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"Why don't law firms seem to embrace social media?"

I did a webinar with my colleague Chris Grant this afternoon, talking about our most recent report into the content marketing and social...

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Does your business have a 'culture of content'?

Really interesting observations here with regards companies struggling with content silos in their content marketing efforts.  

Unless...

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Is Branded.me the next big thing in social networking for business

This isn't really my prediction for the future, if I had a crystal ball I'm much more likely to put our goldfish in it, but there's...

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The need for speed

Google have launched yet another new tool for measuring mobile friendliness and speed.

Have a wander over to

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Social Media is about people not brands...

We talk to many companies who are very concerned about their company's LinkedIn Twitter accounts and how they share content on those...

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Is there simply too much content on the Internet?

Social media platforms offer a great channel for brands to distribute their content to prospective consumers. 

With the rise of these...

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Are You Entertained?

I’ve been working at Passle for two months now, mainly conducting research and working on general bits and bobs for the start-up. The...

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How To: Lose Leads, Lose Customers & Make Less Money

Marketers and sales people are both part of the same team. Team Revenue. In fact, every single person in your business is part of Team...

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Inspiration for blogging (or how to avoid staring at a blank piece of paper)

A year ago I made a commitment to write one blog post a week, it was a commitment freely given and one I’d thought about. I considered...

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Content Marketing Institute bought by UBM for $17M

Many congratulations to Joe Pullizzi and the crew. CMI has grown to being a huge player in the marketing world and a tireless cheerleader...

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How to use Twitter search to create your next Passle post

When stuck for inspiration, I find nothing quite beats a challenge. So here is one for you, outlined as a step by step process. Try it...

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Which content metrics actually matter?

Your metrics are there to help guide future decisions to help you business grow better and stronger. 

Focusing on one metric alone can...

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Little-Known LinkedIn Features That Deliver Big Rewards

There's some good stuff in this post from William Arruda - in fact in my presentations and training workshops I often refer to his own...

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How do you solve the three biggest problems in content marketing

I did a webinar today where I got to discuss the three biggest problems in content marketing (and how to solve them) with @ericjmurphy of...

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Finding Articles to Passle About (Advanced)

Finding articles

Subscribe to specialist newsletters 

This will be a good way to keep up-to-date with your field of expertise in any case.

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The Rise and Rise of Employee Advocacy & Activism

An excellent piece of research into this interesting and increasingly important topic. 

If you aren't helping your employees share their...

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Visual Marketing Plans

See below for the slides from a really interesting talk I went to last night. Ben Mumby-Croft of One Limited was talking about the...

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Twitter Analytics - fun and free

We love feedback here at Passle. We make games and competitions around reads and posts with graphs and stats. 

Twitter turned off a lot of...

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