Expert-to-expert Marketing Blog

London Technology Week 2016 provided a wide range of insightful events from a broad range of experts. At Passle we were fortunate to run...

An interesting, and not surprising move from the social networking Goliath which benefits both individual members and Facebook themselves.

Those of you familiar with the Netflix documentary "Making A Murderer" will be aware of Ken Kratz, a lawyer whose reputation was not...

The demand for professional services marketing talent is pretty tough.  There are more roles than candidates, particularly in business...

If you've not experienced the wonders of gallows humour on Twitter yet, then you are missing out. That is Twitter at its best. 

The...

Hootsuite has an interesting article about how brands (for professionals think "firms") operate on social media as opposed to...

Elizabeth Cunningham makes a fantastic point below. Good or bad, you should never ignore feedback on social. Indeed, I think the same is...

Maybe it's just me, but hardly anyone I know proactively uses Google+ in their businesses.  And I say 'businesses' because whenever it...

I read a stat the other day that said 65% of B2B customers are actively disengaged from the companies they buy from. I’m not 100% sure...

Last night those of us who are unfortunate enough to support England's football team watched Iceland (population just 330,000) beat...

I am a relative beginner to Twitter.  I do not give a hoot what Kim Kardashian is having for her breakfast and cannot name the chaps in...

I've been made aware today of Answer the Public, a fantastic new tool. Type in a keyword, such as 'content marketing' and it'll come with...

Adarsh Thampy's thought-provoking blog, linked to below, suggests that marketers should move away from traditional buyer personas, and...

'You're committing career suicide...' 

... An assertion that I've heard in response to my career choices more than once in the last 20...

Britain's vote to leave the EU has spread uncertainty across the nation. Understandably, you will want to know what impact this morning's...

Brexit is happening. Our Prime Minister has stood down. Here in the UK, we are in a period of prolonged uncertainty. 

So... what does this...

Kirsty Trainer is the Marketing Manager at Foregenix, the global leaders in data forensics and information security. You can read her...

Some changes are coming to Twitter that should make quite a few people happy.

First of all, you will no longer need to put a full stop in...

I've been watching the B2B Summit from afar thanks to the magic of the Twitter hashtag #b2bsummit16 and Glisser, a platform through which...

Anyone in marketing roles, or indeed with teenage children, will be familiar with Youtube vloggers (video bloggers) such as Zoella, Alfie...

The cartoon from Punch below is funny because it's so accurate. When you're looking for legal advice (or indeed any professional advice)...

Social media marketing when you have limited budget can be a challenge. It calls for marketers to take a far more targetted, forensic...

You may never have come across the term “Cognitive Bias” before, but you will almost certainly have been manipulated into buying...

With the increasing focus on getting everyone within a company to engage with LinkedIn and social media, most organisations are looking...

Snapchat - the instant messenger service beloved by teenagers - is to launch a more traditional magazine.

Called Real Life, the magazine...

In January, 1984, the world was introduced to the Apple Macintosh personal computer. The tech giant joined forces with Hollywood director...

I knew that lots of people shared posts without reading them fully but this figure was a surprise - it seems most sharers do not even get...

Remember those teen magazines, where editors told you ‘what’s hot’ and ‘what’s not’? Consider this the content marketing equivalent, with...

Positive Choice for People in Business™.

A potential panacea for marketing and business leaders, corporate, agency or SME (medium read).

There's no doubt about it, you've been on the receiving end of content marketing before. If you trust or are an advocate of any brand,...

So you’ve been hitting up all the networking events, making lots of connections but nothing seems to have changed? No one still...

Is the LinkedIn acquisition by Microsoft going to help us as marketers?

Are Microsoft able to improve the intelligence of the platform to...

When you’re creating content as part of a wider team, it’s important to have a system that works for finding and sharing content. Here...

"Just like a consumer brand, once a company has earned the attention [of their employees] they have got to keep re-earning it every day...

I was talking to some users recently about how they discuss and decide what to say about developments in their weekly newsletter. They...

I’m forever making observations; analysing things. In fact it’s a way of life. Sometimes people will say, ‘you’re always in your own...

The acquisition of LinkedIn by Microsoft is a huge signal to all individuals and organisations to have an online profile as the two...

The Baker Small story highlights the dangers that wait for professional services firms who use social channels inappropriately.

Viewing...

Over the course of the last five hours events have occurred (virtually simultaneously) that have left me questioning my own dependence on...

Recently, myself and some friends decided to book an At Home Wine tasting. We cooked some food, gathered and waited for the wine man to...

During London Technology Week I will be co-hosting a panel discussion with Paolo Cuomo, Charles Taylor Plc.

You can register to attend on...

It is Monday lunchtime and my content deadline is fast approaching (the newsletter content must be in by 3pm or I let our marketing...

The Twitter tide is changing, with Instagram taking the crown as the most popular social media platform for advertisers.

With a decline in...

During this weeks webinar where we discussed the results of our recent research into content marketing and digital knowledge sharing by...

One of my pet hates has to be when you look at a business Twitter or Facebook account and notice that they last posted 4 months ago. And...

Passle is a tool that empowers busy experts to create content. We make it possible for small businesses to create content without having...

Working in the marketing department for a professional services firm is both challenging and rewarding. Tradition runs deep in firms that...

When you're just starting with content marketing, it's really important that you get the first steps right. The danger of just getting...

This is a recording of today's webinar on content marketing in law firms. We cover the results of our research as well as discussing why...

I did a webinar with my colleague Chris Grant this afternoon, talking about our most recent report into the content marketing and social...

UK Marketing Day was a day long virtual conference on 2nd June, with a series of webinars taking place on topics ranging from SEO to...

Really interesting observations here with regards companies struggling with content silos in their content marketing efforts.  

Unless...

This isn't really my prediction for the future, if I had a crystal ball I'm much more likely to put our goldfish in it, but there's...

Google have launched yet another new tool for measuring mobile friendliness and speed.

Have a wander over to

I often point people in the direction of Google Alerts when they’re short of inspiration for their Passle content. In brief, Google...

We talk to many companies who are very concerned about their company's LinkedIn Twitter accounts and how they share content on those...

Social media platforms offer a great channel for brands to distribute their content to prospective consumers. 

With the rise of these...

I’ve been working at Passle for two months now, mainly conducting research and working on general bits and bobs for the start-up. The...

Marketers and sales people are both part of the same team. Team Revenue. In fact, every single person in your business is part of Team...

A year ago I made a commitment to write one blog post a week, it was a commitment freely given and one I’d thought about. I considered...

Phew! Lots of information to absorb. The moment that you realise the power of inbound can be daunting, so here are a few tips to help...

Many congratulations to Joe Pullizzi and the crew. CMI has grown to being a huge player in the marketing world and a tireless cheerleader...

When stuck for inspiration, I find nothing quite beats a challenge. So here is one for you, outlined as a step by step process. Try it...

If, like me, you dread having to give anyone a sales pitch, trade shows and exhibitions can be a daunting project. Yet, I find myself...

Your metrics are there to help guide future decisions to help you business grow better and stronger. 

Focusing on one metric alone can...

There's some good stuff in this post from William Arruda - in fact in my presentations and training workshops I often refer to his own...

I did a webinar today where I got to discuss the three biggest problems in content marketing (and how to solve them) with @ericjmurphy of...

Finding articles

Subscribe to specialist newsletters 

This will be a good way to keep up-to-date with your field of expertise in any case.

An excellent piece of research into this interesting and increasingly important topic. 

If you aren't helping your employees share their...

See below for the slides from a really interesting talk I went to last night. Ben Mumby-Croft of One Limited was talking about the...

We love feedback here at Passle. We make games and competitions around reads and posts with graphs and stats. 

Twitter turned off a lot of...