Jun 30, 2016 London Technology Week 2016 with Charles Taylor and Passle By Passle London Technology Week 2016 provided a wide range of insightful events from a broad range of experts. At Passle we were fortunate to run...
Jun 30, 2016 When all is lost, you can count on Twitter By Passle If you've not experienced the wonders of gallows humour on Twitter yet, then you are missing out. That is Twitter at its best. The...
Jun 30, 2016 Say hello - new marketing talent By Matt Baldwin The demand for professional services marketing talent is pretty tough. There are more roles than candidates, particularly in business...
Jun 29, 2016 Do you ignore people on social media? Here's why you shouldn't By Passle Elizabeth Cunningham makes a fantastic point below. Good or bad, you should never ignore feedback on social. Indeed, I think the same is...
Jun 28, 2016 Your B2B customers are fickle - how do you stop them from moving on? By Passle I read a stat the other day that said 65% of B2B customers are actively disengaged from the companies they buy from. I’m not 100% sure...
Jun 28, 2016 In life, politics, football, penguins and content - teamwork is everything By James Barclay Last night those of us who are unfortunate enough to support England's football team watched Iceland (population just 330,000) beat...
Jun 27, 2016 Beginner's guide to twitter - Focus! By James Barclay I am a relative beginner to Twitter. I do not give a hoot what Kim Kardashian is having for her breakfast and cannot name the chaps in...
Jun 27, 2016 A fantastic resource for content creation By Passle I've been made aware today of Answer the Public, a fantastic new tool. Type in a keyword, such as 'content marketing' and it'll come with...
Jun 27, 2016 Persona-free Personable Content By Passle Adarsh Thampy's thought-provoking blog, linked to below, suggests that marketers should move away from traditional buyer personas, and...
Jun 24, 2016 What does Brexit mean for your Company's Reputation? By Freddy Dobinson Britain's vote to leave the EU has spread uncertainty across the nation. Understandably, you will want to know what impact this morning's...
Jun 24, 2016 Brexit: Now is the time to lead By Adam Elgar Brexit is happening. Our Prime Minister has stood down. Here in the UK, we are in a period of prolonged uncertainty. So... what does...
Jun 23, 2016 'Gone are the days when a company could over-promise and under-deliver': 5 questions for Kirsty Trainer By Passle Kirsty Trainer is the Marketing Manager at Foregenix, the global leaders in data forensics and information security. You can read her...
Jun 22, 2016 Ch-ch-ch-changes! Express more with Twitter's 140 characters By Passle Some changes are coming to Twitter that should make quite a few people happy. First of all, you will no longer need to put a full stop in...
Jun 22, 2016 The sweet spot between your knowledge and your customer's pain point By Passle I've been watching the B2B Summit from afar thanks to the magic of the Twitter hashtag #b2bsummit16 and Glisser, a platform through which...
Jun 22, 2016 Influencer marketing in professional services By Matt Baldwin Anyone in marketing roles, or indeed with teenage children, will be familiar with Youtube vloggers (video bloggers) such as Zoella, Alfie...
Jun 22, 2016 Bastard, Bastard, Bastard, Knight & Bastard Solicitors By Adam Elgar The cartoon from Punch below is funny because it's so accurate. When you're looking for legal advice (or indeed any professional advice)...