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Creating a habit the easy way

When I was younger and picky with food, my mother would always say "you have to eat something 20 times before you like it". That seemed...

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Who should be selling your firm's legal services?

Lawyers have a funny relationship with the word 'sales'. They like the business that comes in as a result of sales, but they're not too...

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Why it's important to have a content plan

We looked at the relative success of our authors, comparing those that we know to have a plan with those that we do not know about. 

What...

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The Science of Persuasion [video]

If you are in the business of creating a trusting relationship with your customers, then please do take 10 minutes to watch this...

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Encourage 'masters' to create more content.

I just love this wonderful ranty, sweary post on Reddit "Content Marketing is Broken". 

To summarise, there is so much non-expert,...

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No, I don't want your guest post

If you work in marketing, chances are, you get dozens of requests every week (if not day!) from people asking to guest post on your...

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Social Media Guidelines: "Tweet unto others as you would have them tweet unto you"

Social media guidelines for employees can be a contentious issue. While a cultural shift in behaviour means that fewer companies are...

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Jordan Spieth - Master the rules, master the game!

Jordan Spieth is well on his way to being one of golf's all time greats. With 3 majors under his belt and a stint at the No.1 spot, his...

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SEO in 2017 - The 80/20 framework

A very interesting post from the Marketo blog on how companies wishing to improve their online visibility should be aiming to boost...

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LinkedIn announces Native Video

LinkedIn are adding video as a media type to their network. With additional information about who watched the videos and for how long. 

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Top 3 AI Tools for B2B Marketing

Artificial Intelligence is an ever-growing market, and it's easy to focus on the doomsday stories around it. However, some AI can...

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The surprising similarities between Nike and Passle

This post is the transcript of a podcast about the birth of Nike. Whilst there are few business similarities between a sports shoe...

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Employee advocacy is so much more than just an ego-boost.

Kudos and praise are central to many day-to-day activities, whether at work or play. They are built into everyday life, from apps like...

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GDPR - 11 things to do

As a follow up to my GDPR post last week do check out this video put together by law firm Lewis Silkin. I love a list and this a nice...

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Law Firms and Technology are Coming Together

When we launched our startup a few years ago one of the first markets we targeted was the legal industry.  The targeting of law firms...

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Cialdini's 6 principles of influence: Reciprocity

A couple of years ago I went to a talk by Paul Smith, Chairman of Eversheds, who ran through his business development techniques.  As...

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Shapr - the Professional networking Tinder

"MEET INSPIRING PEOPLE, SHAPE YOUR LIFE! Swipe for 1 minute each day and make the connections you didn't expect."

Shapr is a mobile-first...

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The Major Caveat with Employee Advocacy

Employee advocacy is undeniably powerful. And so it should be. Humans are social by their very nature, and by virtue of this, they amass...

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Honesty is No.1 trait for brands on Social Media

Here at Passle Towers, we love to crash on endlessly about the paramount importance of "authenticity" and "trust" in your communications. 

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28 Cold Email Tips Backed by Digital Marketing Experts

I tend to be more on the receiving end of cold emails than a sender of them, but even so, I found the below article insightful. It...

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