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Encourage 'masters' to create more content.

I just love this wonderful ranty, sweary post on Reddit "Content Marketing is Broken". 

To summarise, there is so much non-expert,...

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unknownx500

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No, I don't want your guest post

If you work in marketing, chances are, you get dozens of requests every week (if not day!) from people asking to guest post on your...

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unknownx500

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Jordan Spieth - Master the rules, master the game!

Jordan Spieth is well on his way to being one of golf's all time greats. With 3 majors under his belt and a stint at the No.1 spot, his...

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unknownx500

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SEO in 2017 - The 80/20 framework

A very interesting post from the Marketo blog on how companies wishing to improve their online visibility should be aiming to boost...

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LinkedIn announces Native Video

LinkedIn are adding video as a media type to their network. With additional information about who watched the videos and for how long. 

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Top 3 AI Tools for B2B Marketing

Artificial Intelligence is an ever-growing market, and it's easy to focus on the doomsday stories around it. However, some AI can...

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4 1 11

The surprising similarities between Nike and Passle

This post is the transcript of a podcast about the birth of Nike. Whilst there are few business similarities between a sports shoe...

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unknownx500

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GDPR - 11 things to do

As a follow up to my GDPR post last week do check out this video put together by law firm Lewis Silkin. I love a list and this a nice...

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Shapr - the Professional networking Tinder

"MEET INSPIRING PEOPLE, SHAPE YOUR LIFE! Swipe for 1 minute each day and make the connections you didn't expect."

Shapr is a mobile-first...

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unknownx500

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The Major Caveat with Employee Advocacy

Employee advocacy is undeniably powerful. And so it should be. Humans are social by their very nature, and by virtue of this, they amass...

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unknownx500

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Honesty is No.1 trait for brands on Social Media

Here at Passle Towers, we love to crash on endlessly about the paramount importance of "authenticity" and "trust" in your communications. 

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unknownx500

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