Expert-to-expert Marketing Blog

When I was younger and picky with food, my mother would always say "you have to eat something 20 times before you like it". That seemed...

Lawyers have a funny relationship with the word 'sales'. They like the business that comes in as a result of sales, but they're not too...

We looked at the relative success of our authors, comparing those that we know to have a plan with those that we do not know about. 

What...

Once upon a time, many moons ago, I did quite a bit of sport - playing basketball throughout secondary school and then a little later on,...

If you are in the business of creating a trusting relationship with your customers, then please do take 10 minutes to watch this...

I just love this wonderful ranty, sweary post on Reddit "Content Marketing is Broken". 

To summarise, there is so much non-expert,...

Warning: I am about to rant:

I dislike (really dislike) jargon.  Some examples:

• If you don't build a moat you will be digging your own...

If you work in marketing, chances are, you get dozens of requests every week (if not day!) from people asking to guest post on your...

Social media guidelines for employees can be a contentious issue. While a cultural shift in behaviour means that fewer companies are...

Jordan Spieth is well on his way to being one of golf's all time greats. With 3 majors under his belt and a stint at the No.1 spot, his...

A very interesting post from the Marketo blog on how companies wishing to improve their online visibility should be aiming to boost...

LinkedIn are adding video as a media type to their network. With additional information about who watched the videos and for how long. 

Here at Passle, we attend events regularly, and we’ve developed a bit of a strategy when it comes to using blogging and social media to...

A superior Customer Experience (CX) has long been talked about as something which all of the best organisations do well. Indeed,

I have to admit, I’ve never really taken to Google Plus, as a marketer or personal user. My main reasons are three-fold:

• There doesn’t...

Artificial Intelligence is an ever-growing market, and it's easy to focus on the doomsday stories around it. However, some AI can...

This post is the transcript of a podcast about the birth of Nike. Whilst there are few business similarities between a sports shoe...

Kudos and praise are central to many day-to-day activities, whether at work or play. They are built into everyday life, from apps like...

As a follow up to my GDPR post last week do check out this video put together by law firm Lewis Silkin. I love a list and this a nice...

This article really highlights that B2B buyer expectations are becoming closer to that of their B2C experience e.g. Amazon, Nike or Ocado! 

A couple of weeks ago, like many people over the past 40 years, David, James & I donned our tightest lycra and wandered down to Battersea...

Depending on your target b2b audience twitter can be a really great source of insight and opportunity. 

Using the list feature in twitter...

When we launched our startup a few years ago one of the first markets we targeted was the legal industry.  The targeting of law firms...

A couple of years ago I went to a talk by Paul Smith, Chairman of Eversheds, who ran through his business development techniques....

"MEET INSPIRING PEOPLE, SHAPE YOUR LIFE! Swipe for 1 minute each day and make the connections you didn't expect."

Shapr is a mobile-first...

An inspiring piece from James Routledge (of Sanctus), telling his story of how he raised £20,000 in seed capital off the back of a blog...

Competitions are a great way to get people doing new things.  If you have used Passle you will know that we gamify the introduction of...

My colleague, James sent around an email earlier today explaining how he had managed to significantly advance a couple of key accounts. 

Employee advocacy is undeniably powerful. And so it should be. Humans are social by their very nature, and by virtue of this, they amass...

Here at Passle Towers, we love to crash on endlessly about the paramount importance of "authenticity" and "trust" in your communications. 

Copyblogger have issued a challenge to content creators everywhere:

1. Try out 2 content types that are new to you (whether video,...

Once upon a time, there was a Business Development Manager who wanted to make sure his kingdom was widely known across the world. He...

Yesterday I read the post quoted below stating that that pub chain JD Wetherspoon has deleted its entire email database...

I tend to be more on the receiving end of cold emails than a sender of them, but even so, I found the below article insightful. It...

Lucia Powell from Quuu shares in the linked article below some great tips to shake up your social media output while still staying true...