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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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When I was younger and picky with food, my mother would always say "you have to eat something 20 times before you like it". That seemed...
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Lawyers have a funny relationship with the word 'sales'. They like the business that comes in as a result of sales, but they're not too...
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We looked at the relative success of our authors, comparing those that we know to have a plan with those that we do not know about. What...
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Once upon a time, many moons ago, I did quite a bit of sport - playing basketball throughout secondary school and then a little later on,...
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I just love this wonderful ranty, sweary post on Reddit "Content Marketing is Broken". To summarise, there is so much non-expert,...
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Warning: I am about to rant:I dislike (really dislike) jargon.  Some examples:If you don't build a moat you will be digging your own...
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If you work in marketing, chances are, you get dozens of requests every week (if not day!) from people asking to guest post on your...
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Social media guidelines for employees can be a contentious issue. While a cultural shift in behaviour means that fewer companies are...
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Jordan Spieth is well on his way to being one of golf's all time greats. With 3 majors under his belt and a stint at the No.1 spot, his...
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A very interesting post from the Marketo blog on how companies wishing to improve their online visibility should be aiming to boost...
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LinkedIn are adding video as a media type to their network. With additional information about who watched the videos and for how long....
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Here at Passle, we attend events regularly, and we’ve developed a bit of a strategy when it comes to using blogging and social media to...
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A superior Customer Experience (CX) has long been talked about as something which all of the best organisations do well. Indeed,...
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I have to admit, I’ve never really taken to Google Plus, as a marketer or personal user. My main reasons are three-fold:There doesn’t...
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Artificial Intelligence is an ever-growing market, and it's easy to focus on the doomsday stories around it. However, some AI can...
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This post is the transcript of a podcast about the birth of Nike. Whilst there are few business similarities between a sports shoe...