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Engagement Bait and Facebook's Changing News Feed

Facebook are making changes to penalise users and page owners that resort to “engagement bait" - or rather - content that openly...

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Tips on GDPR and Consent Tactics from Manchester United

Thinking up ways to get your clients to consent to your content is a priority for most companies at present.

First and foremost delivering...

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Thoughts On British People From A Kiwi Dual Citizen

Growing up in New Zealand and coming from an English family I never understood the stereotype of British people as passionless or boring.

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unknownx500 Ben124.

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Are we expecting too much from people?

At Passle, one of the things our client success team is responsible for is training and on-boarding Passle users.

It's one of the most...

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GDPR - the stick or the carrot?

I spend a lot of time thinking about how to get people to do something new.  All of you who are presently grappling with GDPR will...

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unknownx500 Lynn ~ Off and On

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When "Hero" Content Goes Right - CMS: Innovate to Survive

At Passle we often talk with our clients about the "Hero, Hub, Hygiene Content Pyramid" - a concept originally used by Google and YouTube...

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Influencer marketing and Beefy Botham.

In 1981 I went to Edgbaston Cricket ground to watch the fourth day of the Ashes test match against Australia with my mum, two brothers...

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Constructive Tension, Thought Leadership & Education: The keys to a successful business relationship

Following a recommendation from Spencer George of Pegasystems, I recently got hold of a copy of The Challenger Sale, a very well...

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How To Use Twitter Lists for ABM and During Events

Events like the Fujitsu Forum are a great opportunity to network, learn and potentially prospect. Daniel's blog below provides some great...

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Why don't you write content?

Not writing content is a subject that I am very much qualified to discuss. If you look at my Linkedin profile you won't see any posts or...

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unknownx500 barbasia.

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