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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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Yesterday I installed a tracker on my car's dashboard for the first time, it enables my insurer to track my driving habits. I was...
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Facebook are making changes to penalise users and page owners that resort to “engagement bait" - or rather - content that openly...
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Thinking up ways to get your clients to consent to your content is a priority for most companies at present.First and foremost delivering...
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Growing up in New Zealand and coming from an English family I never understood the stereotype of British people as passionless or...
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Last Thursday I had the opportunity to be a part of a rather special evening hosted by the PM Forum entitled Developing Collaborative and...
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Friday saw the fantastic people over at CMS hosting their yearly international technology and media conference.There were many...
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At Passle, one of the things our client success team is responsible for is training and on-boarding Passle users.It's one of the most...
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I spend a lot of time thinking about how to get people to do something new.  All of you who are presently grappling with GDPR will know...
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The acquisition of Meetup by WeWork is hot news because of the popularity of both companies, combined with WeWork's seemingly limitless...
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The other night I was on my way home from the Applied Influence Group Christmas party and arrived at Kings Cross to see the sight that...
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At Passle we often talk with our clients about the "Hero, Hub, Hygiene Content Pyramid" - a concept originally used by Google and YouTube...
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I groaned when our CTO insisted we install 2 Factor Authentication at the start of 2017. Whilst I agreed with the general sentiment...
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It has become something of a truism in Content Marketing that any materials produced must be relevant and of value to the intended...
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In 1981 I went to Edgbaston Cricket ground to watch the fourth day of the Ashes test match against Australia with my mum, two brothers...
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I first came across the concept of Commander's Intent reading The Challenger Sale by Matthew Dixon and Brent Adamson.  In brief, this is...
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Everyone loves a forecast list at this time of year.  So what is to come in 2018? Well from what I have seen and read here are just a...