Expert-to-expert Marketing Blog

Big professional services firms are serious, startups are relaxed. The former use big words, the latter say 'Hey' and 'Awesome' a lot. 

I am not an entrepreneur.  I am however lucky enough to have always worked closely with some very good entrepreneurs.  

What I have...

My colleague James will be somewhat frustrated that I've beat him to an article about his beloved sport of sailing, and furthermore that...

Buzzsumo's post on the most shared headlines (from a sample set of 100 million headlines), has gone predictably viral. The author, Steve...

The article below showcases 12 fantastic writing tips when building a strong online presence. 

Whilst content typically focuses on the...

The age old conundrum for B2B business leaders: 

How do you get sales and marketing singing from the same hymn sheet? 

Having personally...

The EU has hit Google with a whopping fine for abusing its search dominance and promoting Google's other businesses in favour of...

An interesting opinion from the founder of LinkedIn and one which can be called into question. In short, he says that we should only...

There seemed to be two types of student at my university. The wafflers and the pen-phobes. 

When faced with a 2,000 word essay, I would...

Recently I attended a workshop given by Prof Malcolm McDonald from Cranfield University. It was a day full of useful advice and a call to...

I was having a read of this article below by Rameshwar Thakur - a nice summary of the potential KPIs you can have for a digital marketing...

When it comes to SEO there is a lot of guff out there and it's easy to feel overwhelmed and put off. However, Andy Crestodina is always...

Language is a fascinating thing that, in any living language, continues to develop, and be tinkered with. The word 'Nice' for instance,...

One company to lose out on their position tonight as a Thames Valley 50 Game Changer was Fairsail. They actually lost because they had...

We are presently rolling out ISTATOY™ - our new sales-focused demand generation tool. 

One aspect of this process is that it makes it very...

If you work in marketing then you've no doubt heard these lyrics sung to many a tune: 'increase spend on video marketing', 'create more...

There are lots of people talking right now about "Account Based Marketing" (The article below gives a nice description for those who have...

Using the phrase Account Based Marketing ('ABM') is now commonly understood across all industries. Is everyone executing it well? Not...

Storytelling has become a key aspect to any B2B sales process. Tim Vaughan of Poppulo has summarised some excellent points to consider...

In the day to day of working and living, it's easy to forget to keep an eye on the basics and tinker them every so often. Like anything...

We're one week on from the election, I must say I agree with the below opinion that personalities were critical in the unexpected result.

If your job is to influence other people - it could be to sell a product, service or idea - and if you are pretty good at it then you...

David Spark makes the point that the term "content marketing" is quite limiting, when you think of all the benefits it brings. He has...

I was a guest writer for last month's Banking on Content Newsletter: Your Guide to Effective Corporate Bank Marketing, and decide to...

I was very flattered to be included on the panel of Pro-Manchester's event "Impact of Digital Technology in Business Marketing" last week...

Time is a finite resource. 

Prioritisation therefore becomes a means of processing and executing between different options.

In sales, not...

Below is a webinar I recently gave on blogging do's and don'ts. Topics covered include:

• What is a blog (history, context)
• Where does...

It really does show the power of 'being yourself' in modern communications when you get the Daily Mail advocating that the Conservative...

When dealing with Consumer communications, it would seem the word "authentic" is viewed as somewhat bogus. And indeed, the concept that...

A really interesting article from last year which delves into two of the top professional services firms moving into content marketing...

If political events have taught us anything over the past year, it's that authenticity is well and truly the silver bullet of modern...

For sales-driven organisations, a well-executed content strategy and well managed marketing automation can certainly drive chubby...

This article was actually written a few years ago however I stumbled across it as I was researching effective ways for professionals to...

Today, I'm asking serial founder Stuart Brent 5 questions on startups, business, and least favourite buzzwords. Stuart started his career...

A little over a year ago I wrote a post about a short (2 minute) presentation given by Alastair Campbell. I revisited it today and was...