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We are Legion, We are [Insert Company Name]

Big professional services firms are serious, startups are relaxed. The former use big words, the latter say 'Hey' and 'Awesome' a lot. 

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Dead in the Water: The Need for Innovation

My colleague James will be somewhat frustrated that I've beat him to an article about his beloved sport of sailing, and furthermore that...

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The EU has hit Google with a whopping fine for abusing its search dominance and promoting Google's other businesses in favour of...

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An interesting opinion from the founder of LinkedIn and one which can be called into question. In short, he says that we should only...

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There seemed to be two types of student at my university. The wafflers and the pen-phobes. 

When faced with a 2,000 word essay, I would...

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Recently I attended a workshop given by Prof Malcolm McDonald from Cranfield University. It was a day full of useful advice and a call to...

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When it comes to SEO there is a lot of guff out there and it's easy to feel overwhelmed and put off. However, Andy Crestodina is always...

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Buzzkill: Marketers' Least Favourite Buzzwords

Language is a fascinating thing that, in any living language, continues to develop, and be tinkered with. The word 'Nice' for instance,...

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3 Tips to Scaling your Business via Adam Hale #50GameChangers

One company to lose out on their position tonight as a Thames Valley 50 Game Changer was Fairsail. They actually lost because they had...

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I Saw This And Thought Of You...

We are presently rolling out ISTATOY™ - our new sales-focused demand generation tool. 

One aspect of this process is that it makes it very...

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There are lots of people talking right now about "Account Based Marketing" (The article below gives a nice description for those who have...

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Using the phrase Account Based Marketing ('ABM') is now commonly understood across all industries. Is everyone executing it well? Not...

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Storytelling has become a key aspect to any B2B sales process. Tim Vaughan of Poppulo has summarised some excellent points to consider...

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We're one week on from the election, I must say I agree with the below opinion that personalities were critical in the unexpected result.

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I was a guest writer for last month's Banking on Content Newsletter: Your Guide to Effective Corporate Bank Marketing, and decide to...

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I was very flattered to be included on the panel of Pro-Manchester's event "Impact of Digital Technology in Business Marketing" last week...

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3 Questions that will accelerate your sales productivity

Time is a finite resource. 

Prioritisation therefore becomes a means of processing and executing between different options.

In sales, not...

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Business Blogging: Do's and Don'ts

Below is a webinar I recently gave on blogging do's and don'ts. Topics covered include:

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It really does show the power of 'being yourself' in modern communications when you get the Daily Mail advocating that the Conservative...

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If political events have taught us anything over the past year, it's that authenticity is well and truly the silver bullet of modern...

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When dealing with Consumer communications, it would seem the word "authentic" is viewed as somewhat bogus. And indeed, the concept that...

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A really interesting article from last year which delves into two of the top professional services firms moving into content marketing...

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A little over a year ago I wrote a post about a short (2 minute) presentation given by Alastair Campbell. I revisited it today and was...

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