Expert-to-expert Marketing Blog

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We are Legion, We are [Insert Company Name]

Big professional services firms are serious, startups are relaxed. The former use big words, the latter say 'Hey' and 'Awesome' a lot. 

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What makes someone trustworthy?

We're one week on from the election, I must say I agree with the below opinion that personalities were critical in the unexpected result.

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Authentic vs. Robotic Communications

If political events have taught us anything over the past year, it's that authenticity is well and truly the silver bullet of modern...

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How to really persuade

A little over a year ago I wrote a post about a short (2 minute) presentation given by Alastair Campbell. I revisited it today and was...

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