PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

I am not an entrepreneur.  I am however lucky enough to have always worked closely with some very good entrepreneurs.   What I have...

Big professional services firms are serious, startups are relaxed. The former use big words, the latter say 'Hey' and 'Awesome' a lot. ...

My colleague James will be somewhat frustrated that I've beat him to an article about his beloved sport of sailing, and furthermore that...

Buzzsumo's post on the most shared headlines (from a sample set of 100 million headlines), has gone predictably viral. The author, Steve...

The article below showcases 12 fantastic writing tips when building a strong online presence.  Whilst content typically focuses on the...

The age old conundrum for B2B business leaders:  How do you get sales and marketing singing from the same hymn sheet?  Having personally...

The EU has hit Google with a whopping fine for abusing its search dominance and promoting Google's other businesses in favour of...

An interesting opinion from the founder of LinkedIn and one which can be called into question. In short, he says that we should only...

There seemed to be two types of student at my university. The wafflers and the pen-phobes.  When faced with a 2,000 word essay, I would...

I was having a read of this article below by Rameshwar Thakur - a nice summary of the potential KPIs you can have for a digital marketing...

Recently I attended a workshop given by Prof Malcolm McDonald from Cranfield University. It was a day full of useful advice and a call to...

When it comes to SEO there is a lot of guff out there and it's easy to feel overwhelmed and put off. However, Andy Crestodina is always...

Language is a fascinating thing that, in any living language, continues to develop, and be tinkered with. The word 'Nice' for instance,...

One company to lose out on their position tonight as a Thames Valley 50 Game Changer was Fairsail. They actually lost because they had...

We are presently rolling out ISTATOY™ - our new sales-focused demand generation tool.  One aspect of this process is that it makes it...

If you work in marketing then you've no doubt heard these lyrics sung to many a tune: 'increase spend on video marketing', 'create more...