The recent, often VC-driven "cult of the CEO" suggests that for a company to succeed, the leader must define a clear direction for their...
PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS
GDPR was not created to ban cold calling or cold emailing; its purpose is to protect individuals from the EU's data. There is, however, a...
"Efficiency is taught as an unalloyed goal in the business world." Professor Roger R. Martin, writer, strategy advisor & currently #1...
I met with a CMO of a leading law firm a while back and he was describing how his firm's direction was determined by "Four hundred...
Having recently visited Hangzhou, the city in mainland China home to Alibaba, I was completely taken aback by the application of consumer...
I had the pleasure of attending an event last Thursday in London hosted by a tech company in the marketing technology space. The event...
Centralised marketing teams are in a challenging position. Their role is to engage with customers, position their offering and pave the...
Research from Forrester has shown that the average consumer reads 11.4 pieces of content before they buy. This is a figure that would...
The law industry has changed a lot in the last 10 years with an increasingly competitive landscape brought about by the introduction of...
Google has (finally!) released a service to check your website’s SEO. This is a huge relief for everyone in B2B marketing as we can now...
As buyers have gained more and more access to information, they’ve begun to make more of their buying decision before reaching out to...
Over the years I’ve been asking myself how bespoke does content need to be? Do we need to create truly personalised 1:1 content? In...
Jason Goodall, CEO of Dimension Data, was recently nominated to lead the new $20B NTT business outside of Japan (which will include...
Cross-selling is a key goal for most professional service firms and especially the law firms I talk to. Done well, it can generate...
If perception is reality, how do prospects or even clients perceive your business? There are a number of pieces of research that indicate...
The first 6 cities in the UK to receive the faster 5G network have been named. London, Cardiff, Edinburgh, Belfast, Birmingham and...
