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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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The recent, often VC-driven "cult of the CEO" suggests that for a company to succeed, the leader must define a clear direction for their...
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GDPR was not created to ban cold calling or cold emailing; its purpose is to protect individuals from the EU's data. There is, however, a...
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"Efficiency is taught as an unalloyed goal in the business world." Professor Roger R. Martin, writer, strategy advisor & currently #1...
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I met with a CMO of a leading law firm a while back and he was describing how his firm's direction was determined by  "Four hundred...
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Having recently visited Hangzhou, the city in mainland China home to Alibaba, I was completely taken aback by the application of consumer...
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I had the pleasure of attending an event last Thursday in London hosted by a tech company in the marketing technology space.  The event...
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Centralised marketing teams are in a challenging position. Their role is to engage with customers, position their offering and pave the...
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Research from Forrester has shown that the average consumer reads 11.4 pieces of content before they buy. This is a figure that would...
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The law industry has changed a lot in the last 10 years with an increasingly competitive landscape brought about by the introduction of...
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Google has (finally!) released a service to check your website’s SEO. This is a huge relief for everyone in B2B marketing as we can now...
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As buyers have gained more and more access to information, they’ve begun to make more of their buying decision before reaching out to...
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Over the years I’ve been asking myself how bespoke does content need to be? Do we need to create truly personalised 1:1 content? In...
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Jason Goodall, CEO of Dimension Data, was recently nominated to lead the new $20B NTT business outside of Japan (which will include...
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Cross-selling is a key goal for most professional service firms and especially the law firms I talk to.   Done well, it can generate...
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If perception is reality, how do prospects or even clients perceive your business?There are a number of pieces of research that indicate...
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The first 6 cities in the UK to receive the faster 5G network have been named.  London, Cardiff, Edinburgh, Belfast, Birmingham and...