Expert-to-expert Marketing Blog

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10 Things to Passle About

  1. Comment on the news from your sector’s perspective
  2. Give a personal twist on industry news
  3. ‘What we are reading this week’ (with plenty of...
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Compliance - The Authenticity Killer

I recently attended a brilliant event hosted by ORM discussing the "new age of digital finance." The presentations were dominated by the...

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The Importance of Checklists.

I am not the world's most organised person. Indeed if there were a scale of 0 = utterly hopeless and 100 = organisational genius, I'd be...

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unknownx500 o.tacke

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Reputation management is nonsense!

"Reputation management is nonsense!"... so said Rupert Younger, Director of the Oxford University Centre for Corporate Reputation at the...

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Google's mobile-friendly test

This is a really user-friendly and simple tool to check that google is happy with the responsiveness of your site. 

As has been widely...

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Is Facebook Live Relevant for B2B?

This weekend I experimented with Facebook Live for the first (meaningful) time. I am fortunate to be supported by a Bike Shop/Giant...

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