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Full steam ahead in the Insurance world

The whole industry is being shaken from head to toe. With more ways to collect data, better machines and algorithms with which to analyse...

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A risk-averse road to transparency for hedge funds.

The hedge fund industry lags far behind all other financial and professional services when it comes to marketing sophistication and...

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Write like you are having a natter

Laura at OnlyMarketingJobs is a great writer (and a fabulous person).  Her advice in this blog post is spot on - when you are creating...

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10 Things to Passle About

  1. Comment on the news from your sector’s perspective
  2. Give a personal twist on industry news
  3. ‘What we are reading this week’ (with plenty of...
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4 Ways To Use Instagram Stories For Business

Are you using Instagram stories for your business account? No? Well you might be missing a trick.

If you're new to Instagram Stories, it's...

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Long live the Webinar!

Webinars have been a method of B2B online communication, literally, since the beginning of the web. From a marketing and sales...

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Google Analytics: Back to Basics

Today's webinar was a quick look at a few easy things you can do on Google Analytics in order to get your questions answered.

Here's...

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Personal branding on social media

Funny this should pop up on my Twitter feed today, as I have had no fewer than five conversations in the last week with job-seekers...

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LinkedIn Endorsements: How to get more endorsements for your key skills

Are you getting LinkedIn endorsements for skills that are no longer important to your current role?  

Now is the time to make sure your...

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Missing the target audience

One of the first questions I ask starting to write - whether it's a case study, training guide or even an internal email, is: "Who is...

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6 Proven Ways Content Marketing Benefits Small Business

Are you using content marketing to its full advantage? Do you spend time creating quality content for your users? If not, perhaps it's an...

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How to write the Purr-fect Social Media post

A lady attended one of my Social Selling workshops yesterday as she was keen to learn about how to create a Social Media strategy for her...

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Compliance - The Authenticity Killer

I recently attended a brilliant event hosted by ORM discussing the "new age of digital finance." The presentations were dominated by the...

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Print is third most important Content Marketing channel.

This is, to me, a really strange statistic. Print is more important than YouTube for Content Marketing. I realise I have a...

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How a world champion of public speaking prepares for presentations

Worth one minute and 24 seconds of your time? I think so...

The 2014 Toastmaters International world champion of public speaking Dananjaya Hettiarachchi reveals how he prepares for his...…

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Hive Mind Becomes a Reality on Facebook

When I have a question, a dilemma, or simply need some tips, social media is often my first port of call. Unfortunately, months later,...

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"Unless commitment is made, there are only promises and hopes… but no plans." Peter Drucker

Commitment to content - that is a challenge we hear about every day.   How do I make sure I am creating and sharing content regularly?...

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Thought Leader or Trusted Advisor? A key decision for Professional Services Content Strategies

When making a plan, the hoped-for outcome is a good start.   

In content marketing, blogging and such like, this outcome often dares not...

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The Importance of Checklists.

I am not the world's most organised person. Indeed if there were a scale of 0 = utterly hopeless and 100 = organisational genius, I'd be...

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There is more than one way to skin an event

Last week, Passle's first event, the B2B Content Marketing Toolkit was launched. As readers of this blog know, I was keen to make it as

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B2B Influencer Marketing - who is really making the decision?

This Caterpillar video is a great example of B2B Marketing for a number of reasons including strategy and influence. 

B2B Marketing often...

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Content Marketing: more than just results

Below is a lovely little analogy for how some people approach content marketing. Expecting instantaneous results can only lead to...

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Reputation management is nonsense!

"Reputation management is nonsense!"... so said Rupert Younger, Director of the Oxford University Centre for Corporate Reputation at the...

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5 Tips To Build More Loyalty With Your Twitter Fans

Building trust and loyalty with your social media followers is extremely beneficial. You want to create long-lasting relationships and...

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What is evergreen content anyway?

Evergreen trees are green all year round, come sun or snow. Likewise, evergreen content works all year round because:

  • It’s not time-sensitive
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Top Strategies for Introverts and Event Organisers

A video summary of two of my posts detailing:

  • 3 ways in which introverts can promote themselves and/or their business at an event.
  • 3 ways...
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Google's mobile-friendly test

This is a really user-friendly and simple tool to check that google is happy with the responsiveness of your site. 

As has been widely...

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9 ways content writers can resuscitate seemingly lifeless posts

If you're a business that has content creation at the heart of your marketing efforts, your writers will be familiar with the constant...

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A few lessons learned from events

Events and conferences are a staple part of most organisations' diets. This 'hero' content helps a firm get their name out, get seen and...

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5 top IFTTT recipes for marketers

If This Then That (commonly known as IFTTT) is a fantastic free tool which lets you create ‘recipes’. Recipes are a simple two-step...

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3 Quick Ways To Help You Find Content For You Blog

It's a given these days that blogging is pretty much a necessity for a small business. It's a great way to connect with your customers...

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GDPR will change the B2B Landscape

The new rules are coming, but the nuts and bolts of it are still being finalised. If Big Data is one of the next big things in Marketing,...

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How to make your conference introvert-friendly

Back in June, I wrote a post on how to promote your business at a conference if you’re an introvert. The post was shared hundreds of...

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Is Facebook Live Relevant for B2B?

This weekend I experimented with Facebook Live for the first (meaningful) time. I am fortunate to be supported by a Bike Shop/Giant...

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