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Posts: 2064
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10 Things to Passle About

  1. Comment on the news from your sector’s perspective
  2. Give a personal twist on industry news
  3. ‘What we are reading this week’ (with plenty of...
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Long live the Webinar!

Webinars have been a method of B2B online communication, literally, since the beginning of the web. From a marketing and sales...

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Google Analytics: Back to Basics

Today's webinar was a quick look at a few easy things you can do on Google Analytics in order to get your questions answered.

Here's...

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Personal branding on social media

Funny this should pop up on my Twitter feed today, as I have had no fewer than five conversations in the last week with job-seekers...

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Missing the target audience

One of the first questions I ask starting to write - whether it's a case study, training guide or even an internal email, is: "Who is...

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Compliance - The Authenticity Killer

I recently attended a brilliant event hosted by ORM discussing the "new age of digital finance." The presentations were dominated by the...

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Hive Mind Becomes a Reality on Facebook

When I have a question, a dilemma, or simply need some tips, social media is often my first port of call. Unfortunately, months later,...

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The Importance of Checklists.

I am not the world's most organised person. Indeed if there were a scale of 0 = utterly hopeless and 100 = organisational genius, I'd be...

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What is evergreen content anyway?

Evergreen trees are green all year round, come sun or snow. Likewise, evergreen content works all year round because:

  • It’s not time-sensitive
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Google's mobile-friendly test

This is a really user-friendly and simple tool to check that google is happy with the responsiveness of your site. 

As has been widely...

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5 top IFTTT recipes for marketers

If This Then That (commonly known as IFTTT) is a fantastic free tool which lets you create ‘recipes’. Recipes are a simple two-step...

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GDPR will change the B2B Landscape

The new rules are coming, but the nuts and bolts of it are still being finalised. If Big Data is one of the next big things in Marketing,...

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