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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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The hedge fund industry lags far behind all other financial and professional services when it comes to marketing sophistication and...
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Laura at OnlyMarketingJobs is a great writer (and a fabulous person).  Her advice in this blog post is spot on - when you are...
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Comment on the news from your sector’s perspectiveGive a personal twist on industry news‘What we are reading this week’ (with plenty of...
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Today's webinar was a quick look at a few easy things you can do on Google Analytics in order to get your questions answered.Here's...
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Claire Mason of Man Bites Dog makes a very good point here. Virtually every single B2B brochure website out there is the same. We are X,...
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Funny this should pop up on my Twitter feed today, as I have had no fewer than five conversations in the last week with job-seekers...
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Here is a quick tip to make your post SEO-friendly: put the important keywords at the start of your headline. If you're creating your...
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One of the first questions I ask starting to write - whether it's a case study, training guide or even an internal email, is: "Who is...
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This is a question I often get asked, and I’m sure many people wish there was one straightforward answer. With B2B companies, the Big...
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I recently attended a brilliant event hosted by ORM discussing the "new age of digital finance." The presentations were dominated by the...
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This is, to me, a really strange statistic. Print is more important than YouTube for Content Marketing. I realise I have a...
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Worth one minute and 24 seconds of your time? I think so...
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The insurance industry is not, as a whole, taking advantage of digital opportunities. Those who are engaging with their customers online...
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Working with businesses from all industries every day, I know that nearly everyone has a blog on their website. More often than not this...
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When I have a question, a dilemma, or simply need some tips, social media is often my first port of call. Unfortunately, months later,...
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Commitment to content - that is a challenge we hear about every day.   How do I make sure I am creating and sharing content...