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Write like you are having a natter

Laura at OnlyMarketingJobs is a great writer (and a fabulous person).  Her advice in this blog post is spot on - when you are creating...

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10 Things to Passle About

  1. Comment on the news from your sector’s perspective
  2. Give a personal twist on industry news
  3. ‘What we are reading this week’ (with plenty of...
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Long live the Webinar!

Webinars have been a method of B2B online communication, literally, since the beginning of the web. From a marketing and sales...

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Google Analytics: Back to Basics

Today's webinar was a quick look at a few easy things you can do on Google Analytics in order to get your questions answered.

Here's...

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1 1 6

Missing the target audience

One of the first questions I ask starting to write - whether it's a case study, training guide or even an internal email, is: "Who is...

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Compliance - The Authenticity Killer

I recently attended a brilliant event hosted by ORM discussing the "new age of digital finance." The presentations were dominated by the...

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Hive Mind Becomes a Reality on Facebook

When I have a question, a dilemma, or simply need some tips, social media is often my first port of call. Unfortunately, months later,...

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The Importance of Checklists.

I am not the world's most organised person. Indeed if there were a scale of 0 = utterly hopeless and 100 = organisational genius, I'd be...

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There is more than one way to skin an event

Last week, Passle's first event, the B2B Content Marketing Toolkit was launched. As readers of this blog know, I was keen to make it as

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Content Marketing: more than just results

Below is a lovely little analogy for how some people approach content marketing. Expecting instantaneous results can only lead to...

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Reputation management is nonsense!

"Reputation management is nonsense!"... so said Rupert Younger, Director of the Oxford University Centre for Corporate Reputation at the...

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What is evergreen content anyway?

Evergreen trees are green all year round, come sun or snow. Likewise, evergreen content works all year round because:

  • It’s not time-sensitive
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2 1 3

Google's mobile-friendly test

This is a really user-friendly and simple tool to check that google is happy with the responsiveness of your site. 

As has been widely...

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5 top IFTTT recipes for marketers

If This Then That (commonly known as IFTTT) is a fantastic free tool which lets you create ‘recipes’. Recipes are a simple two-step...

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2 1 27

Is Facebook Live Relevant for B2B?

This weekend I experimented with Facebook Live for the first (meaningful) time. I am fortunate to be supported by a Bike Shop/Giant...

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