Expert-to-expert Marketing Blog

CNN are embarking on a new project after earlier this week announcing they had acquired the social-sharing app Beme. 

Central to the deal...

Scrolling through my Facebook feed this afternoon, I could not believe some of the comments I saw on Business Insider's article about...

I am sure we have all heard the story that goldfish have a three second memory (which is apparently untrue). 

The unstoppable rise of...

In the video below I share some quick insights on content marketing for your B2B company. This includes:

• 0.26: What is content marketing?

Type a few words into a search engine and you might be amused by the suggestions it comes up with. Indeed there have been whole websites...

Technical pre-sales is a crucial function in selling many business-to-business solutions. The pre-sales function is often selling trust...

A useful checklist in the link below of things to think about when drafting your content marketing plan for 2017. I am particularly taken...

First off, sorry about the bombastic title. Please take it with a pinch of salt. 

Automating social media updates is a huge time saver and...

All too often this is the scenario with content creation:

1. Write a blog.
2. Tweet it.
3. The end.

That's a bit of a waste - you've spent time...

Many of our clients are in very senior roles in very large organisations. They very often use our product to communicate their thoughts...

Many B2B manufacturers are struggling on the marketing front - particularly when it comes to content. 

According to research published by...

Since the latest Instagram release to include stories I have been wondering whether I really should persevere with Snapchat. This is a...

Last week I had two very different experiences talking to people in charge of central marketing functions at large professional services...

From May next year, we will all be obligated to follow the rules set out in the new General Data Protection Regulation (GDPR). It has...

I just came across this list from David Ogilvy on how to write. The final two points caught my attention and capture the difference...

Attached are the slides from my talk yesterday - slightly modified to be readable on Slideshare, which generally requires thicker and...

A couple of weeks ago, I tweeted this great article by Eddie Shleyner, which appeared on HubSpot's Marketing Blog. In it, Eddie talks...

I've had fun hosting part of the Content stage at #IntegratedLive today, which has meant listening to all sorts of fascinating talks,...

I've just given a talk at #IntegratedLive in front of a packed-out room, sharing 5 content marketing trends to avoid in your strategies....

Authencity is about being who you are. Brand managers may hate it but if you want to have "a conversation" with your customers, if you...

With content marketing and content production at an all time high, multiplying in number and form on a daily basis, you might be forgiven...

This was pushed to me on twitter by Kim Arnold. The statistic is valuable reminder of the importance of your personal network and brand.

Retention of custom is no doubt trickier in today's market, quite simply due to the fact that most buying decisions, including...

We are constantly asked by HR or Marketing or the Accounts team to do tasks that are outside of our key day to day tasks i.e. doing our...

I was delighted to see that Lego have said that they will stop working with the Mail Group of newspapers who for a long time have fueled...

So says Jeff Bezos, founder and CEO of Amazon. It's not the sole reserve of CEOs and founders either. Below is an article I wrote for...

I consider myself a pretty digital person, I’d probably even admit to being an internet addict. However, there are some things I still...

Chris Buskirk wrote in The Washington Post on the eve of the US election about what Politicians should learn from Donald Trump and...

"You're all gonna die!" says the Harvard Business Review.  

But people buy from people and in B2B, certainly in enterprise, there...

Passle will be at Integrated Live next week, an event designed to help UK marketers create more effective strategies. Here are five talks...

It's much harder (& more expensive) to find a new customer than it is to keep your current ones. Or, that's what we were told in 2nd year...

Supposedly the summit of content marketing. A mirage that many marketers endeavour to reach. Of course, no other than getting your...

We all have our bugbears when it comes to company blogs. Here are 11 oft-observed trends in business blogging that I would like to see go...

All sorts of exciting things have been released on Passle lately, here are three things you can try out:

1. Resize the bookmarklet. Not only...

With Deloitte's recent mobile survey finding the 'almost half of 18-24 year olds check their phone in the middle of the night' and over...

I've answered a few questions in the video below as some promo work for the upcoming Integrated Live event (16-17th November). I'll be...

In B2B purchasing, one of the main reasons a product gets bought over the competition is that one product is viewed as a safer bet than...