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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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Scrolling through my Facebook feed this afternoon, I could not believe some of the comments I saw on Business Insider's article about...
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I am sure we have all heard the story that goldfish have a three second memory (which is apparently untrue). The unstoppable rise of...
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CNN are embarking on a new project after earlier this week announcing they had acquired the social-sharing app Beme. Central to the deal...
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In the video below I share some quick insights on content marketing for your B2B company. This includes:0.26: What is content...
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Type a few words into a search engine and you might be amused by the suggestions it comes up with. Indeed there have been whole websites...
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Technical pre-sales is a crucial function in selling many business-to-business solutions. The pre-sales function is often selling trust...
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A useful checklist in the link below of things to think about when drafting your content marketing plan for 2017. I am particularly taken...
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First off, sorry about the bombastic title. Please take it with a pinch of salt. Automating social media updates is a huge time saver and...
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All too often this is the scenario with content creation:Write a blog.Tweet it.The end.That's a bit of a waste - you've spent time...
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Many of our clients are in very senior roles in very large organisations. They very often use our product to communicate their thoughts...
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Since the latest Instagram release to include stories I have been wondering whether I really should persevere with Snapchat. This is a...
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Last week I had two very different experiences talking to people in charge of central marketing functions at large professional services...
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From May next year, we will all be obligated to follow the rules set out in the new General Data Protection Regulation (GDPR). It has...
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I just came across this list from David Ogilvy on how to write. The final two points caught my attention and capture the difference...
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Attached are the slides from my talk yesterday - slightly modified to be readable on Slideshare, which generally requires thicker and...
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I've had fun hosting part of the Content stage at #IntegratedLive today, which has meant listening to all sorts of fascinating talks,...