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Posts: 2094
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Marketing to goldfish

I am sure we have all heard the story that goldfish have a three second memory (which is apparently untrue). 

The unstoppable rise of...

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Content Marketing for Business 101

In the video below I share some quick insights on content marketing for your B2B company. This includes:

  • 0.26: What is content marketing?
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GDPR - Make sure you don't get stung!

From May next year, we will all be obligated to follow the rules set out in the new General Data Protection Regulation (GDPR). It has...

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Where marketing becomes sales

I just came across this list from David Ogilvy on how to write. The final two points caught my attention and capture the difference...

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5 Content Marketing Trends to Avoid

Attached are the slides from my talk yesterday - slightly modified to be readable on Slideshare, which generally requires thicker and...

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Your Clients are Shopping Around

Retention of custom is no doubt trickier in today's market, quite simply due to the fact that most buying decisions, including...

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Death of the salesman!

"You're all gonna die!" says the Harvard Business Review.  

But people buy from people and in B2B, certainly in enterprise, there...

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5 Unmissable Talks at #IntegratedLive

Passle will be at Integrated Live next week, an event designed to help UK marketers create more effective strategies. Here are five talks...

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3 Passle Tricks to Try Out

All sorts of exciting things have been released on Passle lately, here are three things you can try out:

  1. Resize the bookmarklet. Not only...
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