Expert-to-expert Marketing Blog

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Where marketing becomes sales

I just came across this list from David Ogilvy on how to write. The final two points caught my attention and capture the difference...

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Death of the salesman!

"You're all gonna die!" says the Harvard Business Review.  

But people buy from people and in B2B, certainly in enterprise, there...

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3 Passle Tricks to Try Out

All sorts of exciting things have been released on Passle lately, here are three things you can try out:

  1. Resize the bookmarklet. Not only...
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