Scrolling through my Facebook feed this afternoon, I could not believe some of the comments I saw on Business Insider's article about...
PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS
I am sure we have all heard the story that goldfish have a three second memory (which is apparently untrue). The unstoppable rise of...
CNN are embarking on a new project after earlier this week announcing they had acquired the social-sharing app Beme. Central to the deal...
In the video below I share some quick insights on content marketing for your B2B company. This includes:0.26: What is content...
Type a few words into a search engine and you might be amused by the suggestions it comes up with. Indeed there have been whole websites...
Technical pre-sales is a crucial function in selling many business-to-business solutions. The pre-sales function is often selling trust...
A useful checklist in the link below of things to think about when drafting your content marketing plan for 2017. I am particularly taken...
First off, sorry about the bombastic title. Please take it with a pinch of salt. Automating social media updates is a huge time saver and...
All too often this is the scenario with content creation:Write a blog.Tweet it.The end.That's a bit of a waste - you've spent time...
Many of our clients are in very senior roles in very large organisations. They very often use our product to communicate their thoughts...
Since the latest Instagram release to include stories I have been wondering whether I really should persevere with Snapchat. This is a...
Last week I had two very different experiences talking to people in charge of central marketing functions at large professional services...
From May next year, we will all be obligated to follow the rules set out in the new General Data Protection Regulation (GDPR). It has...
I just came across this list from David Ogilvy on how to write. The final two points caught my attention and capture the difference...
Attached are the slides from my talk yesterday - slightly modified to be readable on Slideshare, which generally requires thicker and...
I've had fun hosting part of the Content stage at #IntegratedLive today, which has meant listening to all sorts of fascinating talks,...
