3 3 67

Patagonia. A Masterclass in Brand Advocacy

Scrolling through my Facebook feed this afternoon, I could not believe some of the comments I saw on Business Insider's article about...

Read More…
unknownx500

1 3 13

Marketing to goldfish

I am sure we have all heard the story that goldfish have a three second memory (which is apparently untrue). 

The unstoppable rise of...

Read More…
unknownx500

0 0 10

Content Marketing for Business 101

In the video below I share some quick insights on content marketing for your B2B company. This includes:

  • 0.26: What is content marketing?
Read More…

0 0 14

Autocomplete your way to your next post

Type a few words into a search engine and you might be amused by the suggestions it comes up with. Indeed there have been whole websites...

Read More…
unknownx500

3 3 43

Why pre-sales should be part of your content mix

Technical pre-sales is a crucial function in selling many business-to-business solutions. The pre-sales function is often selling trust...

Read More…
unknownx500

0 0 23

Building Trust and Authenticity: Jack Welch

Many of our clients are in very senior roles in very large organisations. They very often use our product to communicate their thoughts...

Read More…

1 2 18

Adopting an agile approach to marketing for manufacturing

Many B2B manufacturers are struggling on the marketing front - particularly when it comes to content. 

According to research published by...

Read More…
unknownx500

1 1 29

Snapchat or Instagram?

Since the latest Instagram release to include stories I have been wondering whether I really should persevere with Snapchat. This is a...

Read More…
unknownx500

3 2 44

60% of an octopus' brain is in their arms. Like clever companies they do not rely on one central 'brain'

Last week I had two very different experiences talking to people in charge of central marketing functions at large professional services...

Read More…

0 0 22

GDPR - Make sure you don't get stung!

From May next year, we will all be obligated to follow the rules set out in the new General Data Protection Regulation (GDPR). It has...

Read More…
unknownx500

1 0 12

Where marketing becomes sales

I just came across this list from David Ogilvy on how to write. The final two points caught my attention and capture the difference...

Read More…
unknownx500

1 0 19

5 Content Marketing Trends to Avoid

Attached are the slides from my talk yesterday - slightly modified to be readable on Slideshare, which generally requires thicker and...

Read More…

1 1 24

When knowledge actually isn't power

A couple of weeks ago, I tweeted this great article by Eddie Shleyner, which appeared on HubSpot's Marketing Blog. In it, Eddie talks...

Read More…
unknownx500

1 0 10

Authenticity is not about Social Purpose

Authencity is about being who you are. Brand managers may hate it but if you want to have "a conversation" with your customers, if you...

Read More…
unknownx500

1 0 11

Social selling or social engagement: who wins?

With content marketing and content production at an all time high, multiplying in number and form on a daily basis, you might be forgiven...

Read More…
unknownx500

1 3 13

Support a Referral with Authentic and Relevant Content!

This was pushed to me on twitter by Kim Arnold. The statistic is valuable reminder of the importance of your personal network and brand.

Read More…
unknownx500

0 0 25

Your Clients are Shopping Around

Retention of custom is no doubt trickier in today's market, quite simply due to the fact that most buying decisions, including...

Read More…
unknownx500 Alexander Savin

0 2 6

Make Things "Fun" and Your Employees will become Engaged

We are constantly asked by HR or Marketing or the Accounts team to do tasks that are outside of our key day to day tasks i.e. doing our...

Read More…
unknownx500

0 0 11

Which editorial calendar software to choose?

I consider myself a pretty digital person, I’d probably even admit to being an internet addict. However, there are some things I still...

Read More…
unknownx500

0 0 31

What B2B communicators can learn from Donald Trump

Chris Buskirk wrote in The Washington Post on the eve of the US election about what Politicians should learn from Donald Trump and...

Read More…
unknownx500

0 0 45

Death of the salesman!

"You're all gonna die!" says the Harvard Business Review.  

But people buy from people and in B2B, certainly in enterprise, there will...

Read More…
unknownx500

4 1 28

How We Proved That Everyone Has Time to Create Powerful Content

Over the past four weeks, we've been trialling Passle to try and boost our content creation at Nebula and plant our flag as experts in...

Read More…
unknownx500

1 1 19

How the Internet Continues to Transform Traditional Marketing

Marketing has changed drastically since the explosion of the internet, from the dominance of more traditional channels (TV, radio,...

Read More…
unknownx500

0 0 24

5 Unmissable Talks at #IntegratedLive

Passle will be at Integrated Live next week, an event designed to help UK marketers create more effective strategies. Here are five talks...

Read More…
unknownx500

1 1 9

The Viral Vanguard: Should we all be following?

Supposedly the summit of content marketing. A mirage that many marketers endeavour to reach. Of course, no other than getting your...

Read More…
unknownx500

0 1 36

3 Passle Tricks to Try Out

All sorts of exciting things have been released on Passle lately, here are three things you can try out:

  1. Resize the bookmarklet. Not only...
Read More…

3 1 14

Twitter Turn On Ad Block. What Does This Mean?

The house of Twitter ain't a happy one at the moment, the platform is in turmoil and Twitter's latest test indicates they could be ready...

Read More…
unknownx500

0 0 27

Integrated Live: 5 Content Marketing Trends to Avoid

I've answered a few questions in the video below as some promo work for the upcoming Integrated Live event (16-17th November). I'll be...

Read More…

1 0 36

In B2B marketing, you're selling promotions

In B2B purchasing, one of the main reasons a product gets bought over the competition is that one product is viewed as a safer bet than...

Read More…
unknownx500

As a free user, you can follow Passle and like posts.

To repost this post to your own Passle blog, you will need to upgrade your account.

For plans and pricing, please contact our sales team at sales@passle.net

Repost successful!

View the repost

Repost successful!

Your repost is currently a draft. Review your repost and request approval.

Something went wrong whilst reposting - please try again.

Sorry - this is not an option. This post already exists in the Passle you have selected.

Try reposting to another Passle.