11/30/2016 11:48:53 AM Patagonia. A Masterclass in Brand Advocacy By Passle Scrolling through my Facebook feed this afternoon, I could not believe some of the comments I saw on Business Insider's article about...
11/30/2016 8:30:43 AM Marketing to goldfish By Matt Baldwin I am sure we have all heard the story that goldfish have a three second memory (which is apparently untrue). The unstoppable rise of...
11/30/2016 12:00:00 AM What are the daily conversations that dominate your clients' lives? By Freddy Dobinson CNN are embarking on a new project after earlier this week announcing they had acquired the social-sharing app Beme. Central to the deal...
11/29/2016 10:16:58 AM Content Marketing for Business 101 By Passle In the video below I share some quick insights on content marketing for your B2B company. This includes: 0.26: What is content...
11/29/2016 9:21:02 AM Autocomplete your way to your next post By Passle Type a few words into a search engine and you might be amused by the suggestions it comes up with. Indeed there have been whole websites...
11/29/2016 8:08:09 AM Is Your Online Brand Worth $25million Dollars - Casey Neistat's Is... By Passle All 5.8million subscribers and 1000's others were left disappointed when Casey Neistat ended his vlog last week. It was clear for...
11/28/2016 1:21:13 PM Why pre-sales should be part of your content mix By Adam Elgar Technical pre-sales is a crucial function in selling many business-to-business solutions. The pre-sales function is often selling trust...
11/28/2016 9:42:21 AM Drafting your 2017 Content Marketing Plan? A few things to consider first... By Passle A useful checklist in the link below of things to think about when drafting your content marketing plan for 2017. I am particularly taken...
11/24/2016 11:34:22 AM Why automating your social media updates is the worst idea By Passle First off, sorry about the bombastic title. Please take it with a pinch of salt. Automating social media updates is a huge time saver...
11/24/2016 9:10:11 AM Maximize your content's reach: 5 things to do after you hit 'publish' By Passle All too often this is the scenario with content creation: Write a blog.Tweet it.The end. That's a bit of a waste - you've spent time...
11/23/2016 2:16:37 PM Building Trust and Authenticity: Jack Welch By Tom Elgar Many of our clients are in very senior roles in very large organisations. They very often use our product to communicate their thoughts...
11/21/2016 4:44:28 PM Snapchat or Instagram? By Passle Since the latest Instagram release to include stories I have been wondering whether I really should persevere with Snapchat. This is a...
11/21/2016 3:26:41 PM 60% of an octopus' brain is in their arms. Like clever companies they do not rely on one central 'brain' By James Barclay Last week I had two very different experiences talking to people in charge of central marketing functions at large professional services...
11/21/2016 2:58:45 PM GDPR - Make sure you don't get stung! By Passle From May next year, we will all be obligated to follow the rules set out in the new General Data Protection Regulation (GDPR). It has...
11/21/2016 12:00:00 AM Where marketing becomes sales By Adam Elgar I just came across this list from David Ogilvy on how to write. The final two points caught my attention and capture the difference...
11/17/2016 2:56:04 PM 5 Content Marketing Trends to Avoid By Passle Attached are the slides from my talk yesterday - slightly modified to be readable on Slideshare, which generally requires thicker and...