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Patagonia. A Masterclass in Brand Advocacy

Scrolling through my Facebook feed this afternoon, I could not believe some of the comments I saw on Business Insider's article about...

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Marketing to goldfish

I am sure we have all heard the story that goldfish have a three second memory (which is apparently untrue). 

The unstoppable rise of...

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Content Marketing for Business 101

In the video below I share some quick insights on content marketing for your B2B company. This includes:

  • 0.26: What is content marketing?
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Why pre-sales should be part of your content mix

Technical pre-sales is a crucial function in selling many business-to-business solutions. The pre-sales function is often selling trust...

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Building Trust and Authenticity: Jack Welch

Many of our clients are in very senior roles in very large organisations. They very often use our product to communicate their thoughts...

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Snapchat or Instagram?

Since the latest Instagram release to include stories I have been wondering whether I really should persevere with Snapchat. This is a...

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GDPR - Make sure you don't get stung!

From May next year, we will all be obligated to follow the rules set out in the new General Data Protection Regulation (GDPR). It has...

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Where marketing becomes sales

I just came across this list from David Ogilvy on how to write. The final two points caught my attention and capture the difference...

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When knowledge actually isn't power

A couple of weeks ago, I tweeted this great article by Eddie Shleyner, which appeared on HubSpot's Marketing Blog. In it, Eddie talks...

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Authenticity is not about Social Purpose

Authencity is about being who you are. Brand managers may hate it but if you want to have "a conversation" with your customers, if you...

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Social selling or social engagement: who wins?

With content marketing and content production at an all time high, multiplying in number and form on a daily basis, you might be forgiven...

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Which editorial calendar software to choose?

I consider myself a pretty digital person, I’d probably even admit to being an internet addict. However, there are some things I still...

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What B2B communicators can learn from Donald Trump

Chris Buskirk wrote in The Washington Post on the eve of the US election about what Politicians should learn from Donald Trump and...

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Death of the salesman!

"You're all gonna die!" says the Harvard Business Review.  

But people buy from people and in B2B, certainly in enterprise, there will...

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5 Unmissable Talks at #IntegratedLive

Passle will be at Integrated Live next week, an event designed to help UK marketers create more effective strategies. Here are five talks...

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The Viral Vanguard: Should we all be following?

Supposedly the summit of content marketing. A mirage that many marketers endeavour to reach. Of course, no other than getting your...

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3 Passle Tricks to Try Out

All sorts of exciting things have been released on Passle lately, here are three things you can try out:

  1. Resize the bookmarklet. Not only...
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In B2B marketing, you're selling promotions

In B2B purchasing, one of the main reasons a product gets bought over the competition is that one product is viewed as a safer bet than...

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