Expert-to-expert Marketing Blog

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Patagonia. A Masterclass in Brand Advocacy

Scrolling through my Facebook feed this afternoon, I could not believe some of the comments I saw on Business Insider's article about...

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GDPR - Make sure you don't get stung!

From May next year, we will all be obligated to follow the rules set out in the new General Data Protection Regulation (GDPR). It has...

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Where marketing becomes sales

I just came across this list from David Ogilvy on how to write. The final two points caught my attention and capture the difference...

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Your Clients are Shopping Around

Retention of custom is no doubt trickier in today's market, quite simply due to the fact that most buying decisions, including...

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Death of the salesman!

"You're all gonna die!" says the Harvard Business Review.  

But people buy from people and in B2B, certainly in enterprise, there...

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3 Passle Tricks to Try Out

All sorts of exciting things have been released on Passle lately, here are three things you can try out:

  1. Resize the bookmarklet. Not only...
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