6/28/2018 12:00:00 AM 3 things to help you thrive as a rainmaker in today's modern world; from the panel discussion at #Rainmaker18 By Passle Joining me on our panel discussion at Rainmaker18 to discuss how rainmakers have had to adapt and what challenges they face in the modern...
6/28/2018 12:00:00 AM Advice from "Mr PR" Stephen Waddington on career development: be active online By James Barclay Today we are hosting our inaugural Rainmaker event. We have been lucky enough to hear from Stephen Waddington Partner & Chief Engagement...
6/28/2018 12:00:00 AM My key takeaways from the Rainmaker & Change panel discussion By Passle I am currently sitting in the room at our inaugural Rainmaker conference in London. On stage a few minutes ago was a fantastic panel of...
6/25/2018 1:38:59 PM Be more authentic and effective by engaging your experts By Samuel Page We talk about engaging experts a lot here at Passle. The reason being that showcasing your expertise adds authenticity and improves...
6/25/2018 12:00:00 AM It's Our Turn for some Hero Content- "Rainmaker 2018" By Connor Kinnear Rainmaker /ˈreɪnmeɪkə/ – a person who generates income for a business or organization by brokering deals or attracting clients or funds....
6/22/2018 12:00:00 AM Keep talking: the secret to aligning sales and marketing By Adam Elgar I was told a story this week about a large corporate that had hired an in-house copywriter to write articles about events and trends in...
6/21/2018 12:00:00 AM How to transform your sales and marketing to a buyer-centric and account based approach By Passle If you are trying to transform your sales and marketing to a buyer-centric and account based approach, this video by Kelvin Gee and Chip...
6/18/2018 1:01:37 PM The REAL ROI from Social - Showing a bit of you! By Eugene McCormick My colleague Jenna and I had a great catch-up call with one of our favourite clients last week - a top 100 accountancy firm. We asked...
6/18/2018 12:00:00 AM Great piece of content - who is it for? By James Barclay If your job is to encourage your team to write public facing content, then there are two questions to ask whenever someone creates a...
6/15/2018 11:43:06 AM The sales nudge nailed - via content By James Barclay The sales nudge. You really want to interact with a prospect or client but do not want to send a 'just checking in' or even worse 'just...
6/15/2018 12:00:00 AM Hosting the perfect event: What to learn from The World Cup By Freddy Dobinson The opening game of the 21st World Cup kicked off yesterday with hosts Russia taking on The Green Falcons, Saudi Arabia. Despite the...
6/15/2018 12:00:00 AM How to bring sales into your ABM and Content Strategy Plan By Passle The alignment of sales and marketing is often a hard task, mainly due to time constraints. Below are our account profiling slides that...
6/14/2018 12:00:00 AM What salespeople can learn from Love Island - Part 1 By Passle Love it or hate it, you can't escape Love Island 2018. I said I wouldn't watch it this year at all. I don't really have the time and I...
6/14/2018 12:00:00 AM Pre-framing - The art of warming up your sales meetings By Freddy Dobinson Pre-framing is an influence tool that allows you to shape someone's thought process about an event or topic before addressing it....
6/12/2018 12:00:00 AM Rethinking Sales in 2018: Customer Experience Is The Most Important Metric By Eugene McCormick I have read a number of interesting reports and pieces of content over the last few weeks, one of which was Salesforce's, The State of...
6/11/2018 12:00:00 AM Don't let the brand police get in the way of your voice By James Barclay Over the years I have ended up in lots of conversations with Brand and Marketing people at large companies about what is important when...