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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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Joining me on our panel discussion at Rainmaker18 to discuss how rainmakers have had to adapt and what challenges they face in the modern...
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Today we are hosting our inaugural Rainmaker event.  We have been lucky enough to hear from Stephen Waddington Partner & Chief Engagement...
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I am currently sitting in the room at our inaugural Rainmaker conference in London. On stage a few minutes ago was a fantastic panel of...
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We talk about engaging experts a lot here at Passle. The reason being that showcasing your expertise adds authenticity and improves...
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Rainmaker /ˈreɪnmeɪkə/ – a person who generates income for a business or organization by brokering deals or attracting clients or...
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I was told a story this week about a large corporate that had hired an in-house copywriter to write articles about events and trends in...
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If you are trying to transform your sales and marketing to a buyer-centric and account based approach, this video by Kelvin Gee and Chip...
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My colleague Jenna and I had a great catch-up call with one of our favourite clients last week - a top 100 accountancy firm. We asked...
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If your job is to encourage your team to write public facing content, then there are two questions to ask whenever someone creates a...
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The sales nudge.  You really want to interact with a prospect or client but do not want to send a 'just checking in' or even worse 'just...
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The opening game of the 21st World Cup kicked off yesterday with hosts Russia taking on The Green Falcons, Saudi Arabia. Despite the...
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The alignment of sales and marketing is often a hard task, mainly due to time constraints. Below are our account profiling slides that...
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Love it or hate it, you can't escape Love Island 2018.I said I wouldn't watch it this year at all. I don't really have the time and I...
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Pre-framing is an influence tool that allows you to shape someone's thought process about an event or topic before addressing it.Adopting...
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I have read a number of interesting reports and pieces of content over the last few weeks, one of which was Salesforce's, The State of...
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Over the years I have ended up in lots of conversations with Brand and Marketing people at large companies about what is important when...