The REAL ROI from Social - Showing a bit of you!
My colleague Jenna and I had a great catch-up call with one of our favourite clients last week - a top 100 accountancy firm. We asked...
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Great piece of content - who is it for?
If your job is to encourage your team to write public facing content, then there are two questions to ask whenever someone creates a post.
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The sales nudge nailed - via content
The sales nudge. You really want to interact with a prospect or client but do not want to send a 'just checking in' or even worse...
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Hosting the perfect event: What to learn from The World Cup
The opening game of the 21st World Cup kicked off yesterday with hosts Russia taking on The Green Falcons, Saudi Arabia.
Despite the...
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How to bring sales into your ABM and Content Strategy Plan
The alignment of sales and marketing is often a hard task, mainly due to time constraints. Below are our account profiling slides that...
What sales people can learn from Love Island - Part 1
I said I wouldn't watch it this year at all. I don't really have the time and I feel like I lose a few brain cells each time. That lasted...
Pre-framing - The art of warming up your sales meetings
Pre-framing is an influence tool that allows you to shape someone's thought process about an event or topic before addressing it.
Adopting...
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Rethinking Sales in 2018: Customer Experience Is The Most Important Metric
I have read a number of interesting reports and pieces of content over the last few weeks, one of which was Salesforce's, The State of Sales
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Don't let the brand police get in the way of your voice
Over the years I have ended up in lots of conversations with Brand and Marketing people at large companies about what is important when...
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Two key concepts for professional services marketing
Randy Shattuck is an advisor to mid-sized professional services firms. These firms are big enough to have a dedicated marketing team but...
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Inc. Magazine - 2018 is Year of Human-to-Human marketing
Inc. Magazine heralded 2018 as the Year of Human-to-Human Marketing. This is a really important point in digital marketing's evolution...
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Is data the biggest challenge facing marketers today?
I was lucky enough to hear Charles Nixon of Cambridge Marketing College and Shimon Ben-Ayoun of the B2B Marketing Forum speak at the B2B...
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GDPR - according to IBM report only 36% of firms fully compliant by deadline
IBM have been looking at how firms are using GDPR as an opportunity to improve relationships with clients. Here are some key data...
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The Chatham House Rule
Meetings are often held under "Chatham House Rules" and most of us broadly know what that means. However, if you were at one of these...
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How to align sales and marketing in ABM
Last week I was lucky to join the B2B Marketing ABM roundtable. There were a number of issues raised but one topic (the topic that will...
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Content Marketing from the year 1900 - Michelin
'There isn't anything new about what we're helping people to do' my colleague at Passle Adam Elgar told me. 'Take Michelin (tyre company)...
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