Expert-to-expert Marketing Blog

Joining me on our panel discussion at Rainmaker18 to discuss how rainmakers have had to adapt and what challenges they face in the modern...

Today we are hosting our inaugural Rainmaker event.  We have been lucky enough to hear from Stephen Waddington Partner & Chief...

I am currently sitting in the room at our inaugural Rainmaker conference in London. On stage a few minutes ago was a fantastic panel of...

We talk about engaging experts a lot here at Passle. The reason being that showcasing your expertise adds authenticity and improves results.

Rainmaker /ˈreɪnmeɪkə/ – a person who generates income for a business or organization by brokering deals or attracting clients or funds.

Put simply, reciprocity is a principle which follows by giving a little something you get a little something in return.

Most...

I was told a story this week about a large corporate that had hired an in-house copywriter to write articles about events and trends in...

If you are trying to transform your sales and marketing to a buyer-centric and account based approach, this video by Kelvin Gee and Chip...

My colleague Jenna and I had a great catch-up call with one of our favourite clients last week - a top 100 accountancy firm. We asked...

If your job is to encourage your team to write public facing content, then there are two questions to ask whenever someone creates a post.

The sales nudge.  You really want to interact with a prospect or client but do not want to send a 'just checking in' or even worse...

The opening game of the 21st World Cup kicked off yesterday with hosts Russia taking on The Green Falcons, Saudi Arabia. 

Despite the...

The alignment of sales and marketing is often a hard task, mainly due to time constraints. Below are our account profiling slides that...

I said I wouldn't watch it this year at all. I don't really have the time and I feel like I lose a few brain cells each time. That lasted...

Pre-framing is an influence tool that allows you to shape someone's thought process about an event or topic before addressing it.

Adopting...

I have read a number of interesting reports and pieces of content over the last few weeks, one of which was Salesforce's, The State of Sales

Over the years I have ended up in lots of conversations with Brand and Marketing people at large companies about what is important when...

Randy Shattuck is a marketing advisor to mid-sized professional services firms. These firms are big enough to have a dedicated marketing...

Inc. Magazine heralded 2018 as the Year of Human-to-Human Marketing. This is a really important point in digital marketing's evolution...

I was lucky enough to hear Charles Nixon of Cambridge Marketing College and Shimon Ben-Ayoun of the B2B Marketing Forum speak at the B2B...

IBM have been looking at how firms are using GDPR as an opportunity to improve relationships with clients.  Here are some key data...

Meetings are often held under "Chatham House Rules" and most of us broadly know what that means. However, if you were at one of these...

Last week I was lucky to join the B2B Marketing ABM roundtable. There were a number of issues raised but one topic (the topic that will...

'There isn't anything new about what we're helping people to do' my colleague at Passle Adam Elgar told me. 'Take Michelin (tyre company)...