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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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This is part 2 of my thoughts on planning for Expert-to-Expert (E2E) Marketing, read more here about why you should incorporate E2E into...
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When it comes to content marketing we are - of course - keen for shares.  We hope our contacts will share our content widening our circle...
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It has become something of a truism that lawyers should be doing more online. There are any number of consultancies and experts far...
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The statistics below strongly demonstrate that best-in-class sales organisations, whether a law firm, consultancy or technology business,...
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I spent a fantastic day at the Digital Leadership Forum January conference on how to lead with content marketing in 2018. My roundup and...
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If you aren't getting any attention, what's the point?This was the question raised today by Jag Sharma at the Digital Leadership Forum's...
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I really enjoyed this speech when I watched it live and it is worth a second view.Expert to Expert marketing is not the same as...
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A very short video which delves into one CEO's (Shabnam Mogharabi of SoulPancake) quest to establish a 'real' connection with their...
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It is easy to see why people are approaching 2018 with a certain cynicism. In an age of "fake news" and "alternative facts", authenticity...
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We recently attended Lewis Silkin's Advertising & Marketing Annual Review, hosted by Brinsley Dresden and Jo Farmer. It was a fantastic...
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Unfortunately for sales people, it seems that they are flat out of excuses when it comes to expecting Marketing to push leads towards...
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One of the key objectives of any sales kickoff is to make sure the company is aligned with the goals and values set by leadership. As you...
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I have always worked in Business to Business (B2B) sales.  We call it B2B but really it's not - it's me selling to another person in...
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There's something particularly refreshing about listening to an expert. I had the opportunity to do just that last week when attending...
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Business-to-Business transactions are predominantly conducted between people and more often when two experts form a trusted relationship,...
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As of January 2018, Passle is now offering HTTPS to all of our clients free of charge. Having your subdomain on HTTPS means that any data...