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If you share it - make sure you read it first...

When it comes to content marketing we are - of course - keen for shares.  We hope our contacts will share our content widening our...

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unknownx500

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How to nurture leads, the authentic and personal way.

The statistics below strongly demonstrate that best-in-class sales organisations, whether a law firm, consultancy or technology business,...

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unknownx500 Jsome1

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Michael Avis: Keynote at the B2B Marketing Conference

I really enjoyed this speech when I watched it live and it is worth a second view.

Expert to Expert marketing is not the same as...

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Where does authenticity come from?

It is easy to see why people are approaching 2018 with a certain cynicism. In an age of "fake news" and "alternative facts", authenticity...

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Why Sales people themselves must use content to close

Unfortunately for sales people, it seems that they are flat out of excuses when it comes to expecting Marketing to push leads towards...

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To quote Monty Python 'You're all individuals'

I have always worked in Business to Business (B2B) sales.  We call it B2B but really it's not - it's me selling to another person in...

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In 2018 Use Content to Go Deep and Long When Networking

Business-to-Business transactions are predominantly conducted between people and more often when two experts form a trusted relationship,...

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HTTPS for all!

As of January 2018, Passle is now offering HTTPS to all of our clients free of charge. 

Having your subdomain on HTTPS means that any...

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unknownx500 .:elNico:.

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Using "Blue Monday" to promote mental well-being at work

My first thought when seeing "Blue Monday" all over the news and Twitter was that it must be another marketing ploy. A self-styled...

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You, the evangelist for you.

The first time I came across the term "Evangelist" in the context of technology was in San Francisco in early 2000, I remember thinking...

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Facebook moves to prioritise person to person content

Last week Mark Zuckerberg vowed to change the way content is presented to Facebook Users - "We've gotten feedback from our community that...

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Facebook to show less mindless videos and more personalised content from friends and family

“Protecting our community is more important than maximising our profits” said Mark Zuckerberg in Facebook's Q3'17 earnings call.

It's been...

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3 must-haves for your pitch deck

I, like most people, am constantly updating my pitch deck to include new developments and updates. Good deck hygiene is needed to stay...

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Trust: The Currency Of Our Time

I was reading this article from Entrepreneur which talks about interesting ways of building trust. It's well worth a read if you get...

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10,000 followers for $25!

David Ogilvy once said "Don't count the people you reach. Reach the people that count". However, his assumption that you were counting...

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I've started a blog: So what?

One of the things we hear on a regular basis is that a firm/individual has created a shiny new blog and then there is mild shock when...

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