Expert-to-expert Marketing Blog

Keeping in contact with a client or prospect and at the front of mind during their customer journey can be easily achieved when meeting...

It's not too late to order Christmas presents! If you're struggling to buy for a marketer, here are three fantastic books published this...

Who knew?!  The poo emoji means good luck in Japan and the halo emoji means the devil in China. Quite the opposite to what they mean in...

Last week I read a story about a man who was angered by the marketing collateral his high-school aged daughter was receiving from...

At some point or another, I am sure we have all fallen into the trap of seeing our sponsors purely as a ready pot of money that we can...

My colleague Ben Hammersley recently wrote about Patagonia (an outdoors brand) and brand advocacy. It's well worth a read (here's the link

I promised to report back on my experience of using Trello after a month. Here's the good and the bad:

The good

• Immensely satisfying to...

Christmas and marketing campaigns can divide opinions across the piece - what might be wonderfully festive for one, may well feel naff...

Gamification is a big part of what we do at Passle, so when I found out about Green Hat People, a company founded in Sweden in 2006 that...

Tis the season for evaluation, so I've looked back on Passle's weekly newsletter. A subject line is essentially a big shiny sign which,...

This article is written from the point of view of an email marketer. But it gives clear direction on what information needs to be...

I've believed for a long while that the real power of Social Media is within communities.  And small communities too.

All too often we...

All 5.8million subscribers and 1000's others were left disappointed when Casey Neistat ended his vlog last week. 

It was clear for...

Content that draws you in, grabs your attention and makes you forget about everything else. This is the holy grail of online content. How...

Claire wrote today about the facets of the most successful posts on the network. One of her findings was that a disproportionate number...

Earlier this year I mined the top 50 most read posts across the Passle network for information. I’ve decided to delve into our data once...

The debate over whether to gate or not gate content came up last week at a local networking event for marketing professionals. As is...