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Social Selling is not exclusively for sales people!

Keeping in contact with a client or prospect and at the front of mind during their customer journey can be easily achieved when meeting...

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Emojis - Don't get lost in translation

Who knew?!  The poo emoji means good luck in Japan and the halo emoji means the devil in China. Quite the opposite to what they mean in...

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Time to re-evaluate your sponsorship

At some point or another, I am sure we have all fallen into the trap of seeing our sponsors purely as a ready pot of money that we can...

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Brand advocacy, core values and sustainable profitability

My colleague Ben Hammersley recently wrote about Patagonia (an outdoors brand) and brand advocacy. It's well worth a read (here's the link

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Trello: one month review

I promised to report back on my experience of using Trello after a month. Here's the good and the bad:

The good

  • Immensely satisfying to...
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8 ways you can successfully do Christmas in B2B marketing

Christmas and marketing campaigns can divide opinions across the piece - what might be wonderfully festive for one, may well feel naff...

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'Gamification taps into our love of competition and achievement': 5 Questions for Georgie Mann

Gamification is a big part of what we do at Passle, so when I found out about Green Hat People, a company founded in Sweden in 2006 that...

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GDPR what does it really mean?

This article is written from the point of view of an email marketer. But it gives clear direction on what information needs to be...

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0 1 48

Size Isn't Everything - The Rise of the Micro-Influencer on Social Media

I've believed for a long while that the real power of Social Media is within communities.  And small communities too.

All too often we...

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0 3 15

Is Your Online Brand Worth $25million Dollars - Casey Neistat's Is...

All 5.8million subscribers and 1000's others were left disappointed when Casey Neistat ended his vlog last week. 

It was clear for...

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Touchy feely: Why interactive might just be the way forward

Content that draws you in, grabs your attention and makes you forget about everything else. This is the holy grail of online content. How...

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Is your gated content starving your sales funnel?

The debate over whether to gate or not gate content came up last week at a local networking event for marketing professionals. As is...

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