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Top 3 books of 2016 the marketer in your life should read
It's not too late to order Christmas presents! If you're struggling to buy for a marketer, here are three fantastic books published this...
Emojis - Don't get lost in translation
Who knew?! The poo emoji means good luck in Japan and the halo emoji means the devil in China. Quite the opposite to what they mean in...
Big Data - How a retailer knew a high-school girl was pregnant before her dad did
Last week I read a story about a man who was angered by the marketing collateral his high-school aged daughter was receiving from...
Time to re-evaluate your sponsorship
At some point or another, I am sure we have all fallen into the trap of seeing our sponsors purely as a ready pot of money that we can...
Brand advocacy, core values and sustainable profitability
My colleague Ben Hammersley recently wrote about Patagonia (an outdoors brand) and brand advocacy. It's well worth a read (here's the link
Trello: one month review
I promised to report back on my experience of using Trello after a month. Here's the good and the bad:
The good
- Immensely satisfying to...
8 ways you can successfully do Christmas in B2B marketing
Christmas and marketing campaigns can divide opinions across the piece - what might be wonderfully festive for one, may well feel naff...
'Gamification taps into our love of competition and achievement': 5 Questions for Georgie Mann
Gamification is a big part of what we do at Passle, so when I found out about Green Hat People, a company founded in Sweden in 2006 that...
"When it comes to subject lines, boring works best"
Tis the season for evaluation, so I've looked back on Passle's weekly newsletter. A subject line is essentially a big shiny sign which,...
GDPR what does it really mean?
This article is written from the point of view of an email marketer. But it gives clear direction on what information needs to be...
Size Isn't Everything - The Rise of the Micro-Influencer on Social Media
I've believed for a long while that the real power of Social Media is within communities. And small communities too.
All too often we...
Is Your Online Brand Worth $25million Dollars - Casey Neistat's Is...
All 5.8million subscribers and 1000's others were left disappointed when Casey Neistat ended his vlog last week.
It was clear for...
Touchy feely: Why interactive might just be the way forward
Content that draws you in, grabs your attention and makes you forget about everything else. This is the holy grail of online content. How...
Why do post titles that are questions outperform?
Claire wrote today about the facets of the most successful posts on the network. One of her findings was that a disproportionate number...
What makes a Passle post successful? 4 insights into our data
Earlier this year I mined the top 50 most read posts across the Passle network for information. I’ve decided to delve into our data once...
Is your gated content starving your sales funnel?
The debate over whether to gate or not gate content came up last week at a local networking event for marketing professionals. As is...
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