23 Apr, 2024 CMO Series EP139 - Gina Connell of B P Collins on How to Bring Your Firm on the AI Journey By Cam Dobinson Charlotte Knight In today's professional services marketing landscape, AI is the hottest topic, leaving many marketers pressured to keep pace with the...
17 Apr, 2024 CMO Series EP138 - Vicky Hanks of Blake Morgan on Building an Effective Employee Brand By Will Eke Charlotte Knight From employee engagement to recruitment and retention, there are many benefits to building a successful employee brand. On this week’s...
09 Apr, 2024 CMO Series REPRESENTS - Empathy in Action: Kristen Gibbons Feden’s Journey to Justice By Yasmin Zand Charlotte Knight Dubbed by The New York Times as “The Prosecutor Who Stared Down Bill Cosby,” and internationally recognized as a leading litigator in the...
03 Apr, 2024 CMO Series EP137 - Deborah Farone on Why BD Coaching is Essential for Women By Will Eke Charlotte Knight In today's competitive landscape, fostering diversity, equity and inclusion isn't just a moral imperative — it's a strategic advantage....
28 Mar, 2024 CMO Series EP136: Sheenika Gandhi of Greenberg Glusker on Reimagining Associate Training For BD Success By Alistair Bone Charlotte Knight Samuel Page Training and developing the next generation of lawyers is a key driver for a firm’s long-term success. Investing in new talent is often...
19 Mar, 2024 CMO Series EP135: Vicky Cunningham of Efficio Consulting on Aligning Content with the Client Journey By Will Eke Charlotte Knight Samuel Page Mapping the clients’ buying journey is key to successfully aligning content to meet their needs. Someone with extensive experience...
12 Mar, 2024 CMO Series EP134 - Matt Dixon of DCM Insights on What It Takes To Be A Rainmaker in Today’s Market By Will Eke Charlotte Knight The landscape for professional services business development is changing. Clients are less loyal to firms and individual fee earners, and...
08 Mar, 2024 CMO Series REPRESENTS - Inspiring Inclusion: Creating a Culture of Action and Accountability By Charlotte Knight This year we’re celebrating International Women’s Day by shining a light on the experiences of incredible women across the industry. In...
27 Feb, 2024 CMO Series EP133 - Susanne Pugsley of Pugsley Sidwell Business Development on What it Takes to Become a Marketing & BD Consultant By Will Eke Charlotte Knight For any seasoned marketing and BD professional, it can be tempting to make the move into the world of consulting and set up as a sole...
20 Feb, 2024 CMO Series EP132 - Hugo Peña of Gonzalez Calvillo on The Formalization of Law Firm Business Development By Cam Dobinson Charlotte Knight Across the legal industry, firms are seeing the increasing need for a professional and high-performing business development function....
13 Feb, 2024 CMO Series EP131 - Noni Garratt-Wall of Charles Russell Speechlys on The Art Of A Law Firm Rebrand By Will Eke Charlotte Knight Ensuring that clients align with a firm's values is vital for a successful legal rebrand. Actively listening to clients, crafting...
06 Feb, 2024 CMO Series EP130 - Deborah Fleming of Walker Morris on Bringing a Winning Bid Strategy to Legal BD By Will Eke Charlotte Knight Developing an effective bid strategy is key to the success of any legal business development function, yet the process often goes into a...
30 Jan, 2024 CMO Series EP129 - Allan Schoenberg of Vinson & Elkins on Culture, Connection and the Evolving Role of Legal Comms By Will Eke Charlotte Knight The role of Communications is the linchpin of effectively managing a law firm’s brand and reputation, not to mention being a key player...
23 Jan, 2024 CMO Series EP128 - Melodie Tilley of FordHarrison on Creating a Culture of Human Connection in Legal Marketing By Eugene McCormick Charlotte Knight While remote and hybrid working has become the norm for many, establishing real human connections can be a challenge. Creating a culture...
18 Jan, 2024 CMO Series REPRESENTS - Terra Davis of Knobbe Martens on Fostering Psychological Safety, Inclusion and Belonging By Yasmin Zand Charlotte Knight In this episode of the CMO Series REPRESENTS Podcast, Yasmin Zand is lucky to sit down with Terra Davis, Chief Diversity & Talent...
16 Jan, 2024 CMO Series EP127 - Karen Snell of Kennedys on Modernising & Globalising a BD function By Charles Cousins Charlotte Knight The Business Development function is becoming more professional and more valued by services firms, but there is still a need to modernise...