Both leading analysts Gartner CEB (below) and Forrester have found that the buyers' journey has substantially changed prior to contacting...
PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS
I had the pleasure of attending an event last Thursday in London hosted by a tech company in the marketing technology space. The event...
"The market landscape is shifting quite dramatically for what startups and incumbents need to be thinking about on behalf of their...
I first came across the concept of Commander's Intent reading The Challenger Sale by Matthew Dixon and Brent Adamson. In brief, this is...
Following a recommendation from Spencer George of Pegasystems, I recently got hold of a copy of The Challenger Sale, a very well regarded...
