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Taking on the big boys - 5 challenges for smaller technology firms
I had the pleasure of attending an event last Thursday in London hosted by a tech company in the marketing technology space.
The...
We don't care about what you sell. What we do care about is your capabilities - MS Amlin's Dr. Paul Taffinder
"The market landscape is shifting quite dramatically for what startups and incumbents need to be thinking about on behalf of their...
How to drive employee advocacy... What you can learn from 'Commander's Intent'
I first came across the concept of Commander's Intent reading The Challenger Sale by Matthew Dixon and Brent Adamson. In brief,...
Constructive Tension, Thought Leadership & Education: The keys to a successful business relationship
Following a recommendation from Spencer George of Pegasystems, I recently got hold of a copy of The Challenger Sale, a very well...
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