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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

5 results for: challenger sale
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Both leading analysts Gartner CEB (below) and Forrester have found that the buyers' journey has substantially changed prior to contacting...
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I had the pleasure of attending an event last Thursday in London hosted by a tech company in the marketing technology space.  The event...
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"The market landscape is shifting quite dramatically for what startups and incumbents need to be thinking about on behalf of their...
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I first came across the concept of Commander's Intent reading The Challenger Sale by Matthew Dixon and Brent Adamson.  In brief, this is...
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Following a recommendation from Spencer George of Pegasystems, I recently got hold of a copy of The Challenger Sale, a very well regarded...