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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

6 results for: edelman5
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Last week the Passle caravan headed to New Orleans to the LMA, a spring in our step and hope in our hearts. Six hours of jet lag and a...
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When done effectively, qualification can be the difference between competing for the wrong projects and positioning your firm's expertise...
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Today I'm at the #EdgeRecruit event in London. On stage a moment ago was Passle's Tom Elgar, speaking about the Expert-to-Expert theory...
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According to Edelman, the five components of good thought-leadership are that it is: Relevant, Insightful, Digestible, Trusted and...
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Edelman and LinkedIn have done some research on what works with Thought Leadership. Some of the findings are quite surprising. Not least,...
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This framework was introduced to me during an excellent presentation at the University of Oxford's Said Business School by Iain Lewis of...