Last week the Passle caravan headed to New Orleans to the LMA, a spring in our step and hope in our hearts. Six hours of jet lag and a...
PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS
When done effectively, qualification can be the difference between competing for the wrong projects and positioning your firm's expertise...
Today I'm at the #EdgeRecruit event in London. On stage a moment ago was Passle's Tom Elgar, speaking about the Expert-to-Expert theory...
According to Edelman, the five components of good thought-leadership are that it is: Relevant, Insightful, Digestible, Trusted and...
Edelman and LinkedIn have done some research on what works with Thought Leadership. Some of the findings are quite surprising. Not least,...
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This framework was introduced to me during an excellent presentation at the University of Oxford's Said Business School by Iain Lewis of...
