Passle Insights - Professional Services Marketing Insights

4/20/2018 12:00:00 AM

General Counsel: what do they want from law firms

By Tom Elgar

Last week the Passle caravan headed to New Orleans to the LMA, a spring in our step and hope in our hearts. Six hours of jet lag and a...

3/19/2018 12:00:00 AM

By Freddy Dobinson

When done effectively, qualification can be the difference between competing for the wrong projects and positioning your firm's expertise...

3/8/2018 12:00:00 AM

By Passle

Today I'm at the #EdgeRecruit event in London. On stage a moment ago was Passle's Tom Elgar, speaking about the Expert-to-Expert theory...

2/1/2018 12:00:00 AM

By Adam Elgar

According to Edelman, the five components of good thought-leadership are that it is: Relevant, Insightful, Digestible, Trusted and...

9/11/2017 12:00:00 AM

By Adam Elgar

Edelman and LinkedIn have done some research on what works with Thought Leadership. Some of the findings are quite surprising. Not least,...

6/30/2015 12:00:00 AM

By Tom Elgar

This framework was introduced to me during an excellent presentation at the University of Oxford's Said Business School by Iain Lewis of...