Apr 08, 2019 Leveraging Content: Notes from the LMA By Tom Elgar As LMA 2019 kicks off, I thought it would be a good idea to republish this post from LMA 2018 as a reminder of the excellent content we...
Apr 20, 2018 General Counsel: what do they want from law firms By Tom Elgar Last week the Passle caravan headed to New Orleans to the LMA, a spring in our step and hope in our hearts. Six hours of jet lag and a...
Apr 11, 2018 How Short, Regular Insights Drive Strategy, Planning and Growth By Eugene McCormick Yesterday I sat through a brilliant talk at the LMA conference in New Orleans. It was a panel discussion involving Kim Perret (Chief...
Apr 11, 2018 The LMA Conference - "How to Win New Business With an Expert-Centric Approach to Legal Marketing" By Eugene McCormick Legal marketing is still very young at heart, because up until the 1970s, it was more or less illegal to advertise or market to potential...
Apr 10, 2018 How to build a winning marketing campaign with Hogan Lovells By Passle During a morning session Jennifer Brooks and Brook Haughey of Hogan Lovells reviewed how they approach a marketing campaign with a...
Apr 10, 2018 The Best Ways to Bring in New Business at Law Firms By Connor Kinnear The room upstairs in the Hyatt Regency, New Orleans is packed to the rafters with no seats left so I am sat on the ground listening to...