Question: What shall I write about? Answer: What you want to be known for. Focus on your niche!
I read with disappointment that UK tech firm Blippar has collapsed. It is always a shame to see great talent and ideas not pulling...
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The 1/10/100 rule for thought leadership
Guy Kawasaki is one of the original marketers responsible for the success of the Apple Mac.
He popularised the 10/20/30 rule which I...
Don't make infomercial content
7 minutes and 45 seconds into this podcast, Gary Vaynerchuk makes a point about how he views himself and the content he creates which is...
Why Aren’t Your Experts Part Of Your B2B Marketing Strategy?
A SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis is often the basis for any strategic decision making. Understanding in...
Be Brave and Honest (In Business and in Life) by Kenny Logan
At our Inaugural "Rainmaker" event last week we were delighted to be joined by former Professional rugby player and Owner of Logan Sports...
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