9/13/2022 4:13:06 PM How 19 top law and consulting firms tripled their email effectiveness overnight By Tom Elgar Samuel Page There are two kinds of email marketing programs at professional services firms: Email marketing programs that work, positioning their...
11/1/2021 5:47:38 PM Boston LMA - Know your Reporters By James Barclay Last Wednesday it was our pleasure to Sponsor the Boston Legal Marketing Association Meet the Reporters virtual event hosted by Lily...
5/21/2018 10:17:16 PM How personalised is your content? By Freddy Dobinson "Hey Marc, this ad is REAL." This is the slogan for the campaign launched by Lamar Advertising targeting Procter & Gamble's chief brand...
11/28/2017 12:00:00 AM It's No Longer About Vanity Metrics - What does "it" Actually Mean for your Business? By Connor Kinnear Lewis PR alongside PRmoment.com ran an event this morning called: "BRAND TO SALES: THE NEW ROLE OF MARKETING COMMUNICATIONS". This is a...
4/12/2017 12:00:00 AM United PR disaster - Leaders use your own words! By James Barclay The Chief of United Airlines Oscar Munoz has provided us all a masterclass in the way not to apologise. You will by now have seen the...
3/22/2017 12:00:00 AM The world hasn't had enough of experts By Passle Who could have guessed that, beyond touching a nerve, Michael Gove's cack-handed statement last year should continue to weigh heavily on...
9/11/2016 9:28:14 PM #AskFarah - Example of Poor Hashtag Selection on Twitter By Passle This week SkySports hosted an interview with Mo Farah, 4 time Olympic Gold Medalist. Running up to the interview the SkySports team...
5/19/2016 4:26:51 PM How good are the UK's top PR agencies at content marketing? [infographic] By Passle Click through to download the full report (which includes the top 10 performers) or read the key findings in the infographic below. You...
5/3/2016 1:26:54 PM Stop talking about USPs already By Passle "Isn't it time we stopped talking about USPs and talk about the value we add to the process instead?" BlueSky PR -Tracey Barrett, That...