Sep 13, 2022 How 19 top law and consulting firms tripled their email effectiveness overnight By Tom Elgar Samuel Page There are two kinds of email marketing programs at professional services firms: Email marketing programs that work, positioning their...
Nov 01, 2021 Boston LMA - Know your Reporters By James Barclay Last Wednesday it was our pleasure to Sponsor the Boston Legal Marketing Association Meet the Reporters virtual event hosted by Lily...
May 21, 2018 How personalised is your content? By Freddy Dobinson "Hey Marc, this ad is REAL." This is the slogan for the campaign launched by Lamar Advertising targeting Procter & Gamble's chief brand...
Nov 28, 2017 It's No Longer About Vanity Metrics - What does "it" Actually Mean for your Business? By Connor Kinnear Lewis PR alongside PRmoment.com ran an event this morning called: "BRAND TO SALES: THE NEW ROLE OF MARKETING COMMUNICATIONS". This is a...
Apr 12, 2017 United PR disaster - Leaders use your own words! By James Barclay The Chief of United Airlines Oscar Munoz has provided us all a masterclass in the way not to apologise. You will by now have seen the...
Mar 22, 2017 The world hasn't had enough of experts By Passle Who could have guessed that, beyond touching a nerve, Michael Gove's cack-handed statement last year should continue to weigh heavily on...
Sep 11, 2016 #AskFarah - Example of Poor Hashtag Selection on Twitter By Passle This week SkySports hosted an interview with Mo Farah, 4 time Olympic Gold Medalist. Running up to the interview the SkySports team...
May 19, 2016 How good are the UK's top PR agencies at content marketing? [infographic] By Passle Click through to download the full report (which includes the top 10 performers) or read the key findings in the infographic below. You...
May 03, 2016 Stop talking about USPs already By Passle "Isn't it time we stopped talking about USPs and talk about the value we add to the process instead?" BlueSky PR -Tracey Barrett, That...