Oct 28, 2021 Infinite Global: Covering Communications lessons from the pandemic By Passle Infinite Global, an international media firm, recently held a virtual event with the Midtown Business Club. The keynote speakers included...
Oct 01, 2018 Building commercial relationships through social media. Advice from the digital leaders. By Eugene McCormick We asked a group of business leaders in professional services one important question: “What do you do to build valuable relationships...
Apr 10, 2018 The Best Ways to Bring in New Business at Law Firms By Connor Kinnear The room upstairs in the Hyatt Regency, New Orleans is packed to the rafters with no seats left so I am sat on the ground listening to...
Apr 10, 2017 Sharing content endorses its message but also the author and the Publisher's brand By Adam Elgar I was thinking about the post-truth phenomenon last night and I realised something that hadn’t occurred to me before. In short, it is...
Mar 13, 2017 Pinterest for Business: The Definitive Marketing Guide By Passle If your goal is to increase traffic to your website, look no further than Pinterest. Pinterest shares that about five percent of all...
Sep 08, 2016 The Secret to Finally get Accountants, Lawyers and Consultants Engaged with Social Media! By Connor Kinnear Professionals are constantly been told by their marketing teams and indeed by the rest of the world “You need to do more on social...
Feb 20, 2015 Building your Personal Brand: Communities By Passle I have written two posts already on the subject of Building your Personal Brand: First Steps, and What to Avoid, which I recommend...
Feb 09, 2015 7 Twitter Faux Pas to Avoid By Passle It’s easy to get carried away with twitter: so many apps, so many opportunities. You can forget that less is more, and that...
Jan 27, 2015 There is an ‘I’ in Marketing, but use it with caution By Passle As any social media marketer will tell you, unless you’re a reality TV star, the ‘Me! Me! Me!’ approach seldom works when promoting a...
Jan 27, 2015 Ello and Carii on: the lure of new social networks By Passle Carii is a new social network (not another!) with a focus on community building. Its pitch is that you can create groups within groups,...