03 Nov, 2017 Stop worrying about corporate voice, not many people are listening By Passle "People buy from people, not companies" A horrendously overused statement, but conversations I've had in recent weeks have massively...
02 Nov, 2017 Are you being Ghosted? What about stashed or faded? Dating terms in the business world.. By Passle Every day seems to produce a new dating term! From ghosting to kittenfishing, there are new and strange ways of describing the rather...
19 Oct, 2017 Aligning Sales and Marketing - Marketo Marketing Nation London By Passle Jason Sibley of Creation Agency provided top tips to align sales and marketing within b2b firms. Beyond influencing each other (take a...
12 Sep, 2017 Why Account Based Marketing (ABM) should not be a marketing initiative By Passle I have spent the day at Sales Hacker 2017 in London. It was a very insightful event involving hearing sales leaders sharing their...
11 Sep, 2017 Short-form outperforms Long-form - Edelman and LinkedIn By Adam Elgar Edelman and LinkedIn have done some research on what works with Thought Leadership. Some of the findings are quite surprising. Not least,...
06 Sep, 2017 Cialdini's 6 principles of influence: Liking By Tom Elgar A few years ago I worked at a company called Serverside Group. We made the software so that you could customise your payment cards - in...
21 Jun, 2017 How 5 top software companies use YouTube to win over their audience By Passle If you work in marketing then you've no doubt heard these lyrics sung to many a tune: 'increase spend on video marketing', 'create more...
24 Apr, 2017 Social Selling: How do I do that? By Eugene McCormick Social selling, social engagement etc. are big buzzwords, but as a colleague pointed out today, there are a million and one different...
21 Apr, 2017 Starting with Account-Based Marketing? The 6 steps to make it a success. By Freddy Dobinson Account-based marketing is becoming a growing practice in B2B firms and can be defined as the alignment of resources with the objective...
31 Jan, 2017 B2B Sales #toptips 1 - Head Straight to the Top By Connor Kinnear When selling your product or service to another business how do you go about making that first contact with a firm? So often people...