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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

10 results for: best of e2e 2017
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"People buy from people, not companies"A horrendously overused statement, but conversations I've had in recent weeks have massively...
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Every day seems to produce a new dating term! From ghosting to kittenfishing, there are new and strange ways of describing the rather...
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Jason Sibley of Creation Agency provided top tips to align sales and marketing within b2b firms. Beyond influencing each other (take a...
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I have spent the day at Sales Hacker 2017 in London. It was a very insightful event involving hearing sales leaders sharing their...
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Edelman and LinkedIn have done some research on what works with Thought Leadership. Some of the findings are quite surprising. Not least,...
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A few years ago I worked at a company called Serverside Group. We made the software so that you could customise your payment cards - in...
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If you work in marketing then you've no doubt heard these lyrics sung to many a tune: 'increase spend on video marketing', 'create more...
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Social selling, social engagement etc. are big buzzwords, but as a colleague pointed out today, there are a million and one different...
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Account-based marketing is becoming a growing practice in B2B firms and can be defined as the alignment of resources with the objective...
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When selling  your product or service to another business how do you go about making that first contact with a firm? So often people...