28 Oct, 2021 Infinite Global: Covering Communications lessons from the pandemic By Passle Infinite Global, an international media firm, recently held a virtual event with the Midtown Business Club. The keynote speakers included...
07 May, 2021 Hybrid work models require us to communicate better By Adam Elgar Making an effort to over-communicate has become a feature of working from home. As the Economist argues, managers cannot expect that...
16 Oct, 2019 "If there is one general law of communication, it is that we never communicate as effectively as we think we do." Charles Handy By Tom Elgar Charles Handy, a prominent management theorist, argues that in Professional Services, Leadership not Management is paramount. And further...
16 Oct, 2017 Human-to-Human: "Diversity is now a strategic imperative to achieve authentic communications between brands and consumers." By Eugene McCormick Your communications as an organisation need to represent everyone who works for you and everyone you currently/intend to work with....
28 Mar, 2017 The Rise of AI in Communications By Freddy Dobinson I've never encountered a topic that encompasses such optimism and opportunity as AI, whilst simultaneously posing an existential threat...
30 Nov, 2016 What are the daily conversations that dominate your clients' lives? By Freddy Dobinson CNN are embarking on a new project after earlier this week announcing they had acquired the social-sharing app Beme. Central to the deal...
09 Nov, 2016 What B2B communicators can learn from Donald Trump By Adam Elgar Chris Buskirk wrote in The Washington Post on the eve of the US election about what Politicians should learn from Donald Trump and...
31 Oct, 2016 A risk-averse road to transparency for hedge funds. By Freddy Dobinson The hedge fund industry lags far behind all other financial and professional services when it comes to marketing sophistication and...
17 Oct, 2016 I Love it When a Plan Comes Together By Passle A very good point from Caterina Linegar of Tamarindo. Planning is arguably the most critical part of any marketing strategy. Particularly...
17 Aug, 2016 Geography and Quality vs Volume of Reach By Passle The irony of Layton's comments regarding local businesses declining the sponsorship opportunity as it is not like football is that those...