30 Sep, 2019 Bridging the Gap between your Online & In-Person Customer Experience By Freddy Dobinson The way you market online should aim to replicate what your successful client-meetings look like. Ultimately you want to deliver a...
21 May, 2018 How personalised is your content? By Freddy Dobinson "Hey Marc, this ad is REAL." This is the slogan for the campaign launched by Lamar Advertising targeting Procter & Gamble's chief brand...
30 Apr, 2018 Personalisation has to be 1-2-1, not 1-2-1001 By Passle Over the weekend I counted the number of "personalised" emails that came into my inbox. There were 46.. They broadly fell into 3 groups...
17 Nov, 2016 5 Content Marketing Trends to Avoid By Passle Attached are the slides from my talk yesterday - slightly modified to be readable on Slideshare, which generally requires thicker and...
16 Nov, 2016 Familiarity generates trust (incorrect personalisation does the opposite) By Passle I've had fun hosting part of the Content stage at #IntegratedLive today, which has meant listening to all sorts of fascinating talks,...
09 May, 2016 The Art of Personalised Segmentation By Freddy Dobinson Visitor expectations have risen dramatically in the context of consuming information online. Mapping out user journeys is a great way to...