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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

23 results for: writing
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I was amazed this week to hear from two of my clients that they were struck by a real fear when asked to publish their insights online. I...

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There seem to be three types of people when it comes to establishing desirable behaviours. There are 

  1. Those who are entirely...
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Two psychologists, David Dunning and Justin Kruger observed that people that lack knowledge and experience tend to overestimate their...

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What in the world is the Weibull Hazard function and why is it relevant to professional sales and marketing?

The function is an...

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Sometimes you need to get your boss to do something to help a deal proceed.   Their help can be priceless in the authority it...

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I have finally taken David Ogilvy's advice and finished reading "Writing That Works" for the third time, having read it first perhaps...

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Those connected to me on LinkedIn will have noticed that I've taken to creating a weekly video specially for the network, in which I...

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A topic that’s come up a few times this week, since I posted my latest LinkedIn video, is how can I be original in a world full of people...

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I've been getting into the habit every week of sharing a video to LinkedIn with a simple content tip. I've mostly been covering titles so...

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We were taught at school that the smartest people make even the complex and obscure ideas understandable but even still, everyone has...

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The recent Edelman/LinkedIn report on The Impact of Thought Leadership on Demand Generation surveyed 1,300 business execs and asked them...

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A common struggle, particularly if you’ve just started to blog, is ‘what do I blog about?’ You can have the best strategy, the best...