28 Jun, 2021 Feel like a fraud writing content? A little courage and lots of feedback will help... By James Barclay I was amazed this week to hear from two of my clients that they were struck by a real fear when asked to publish their insights online. I...
07 Jun, 2021 Practice makes Permanent By Adam Elgar There seem to be three types of people when it comes to establishing desirable behaviours. There are Those who are entirely uninterested...
23 Sep, 2019 Coaching Experts - The Dunning-Kruger Effect By Samuel Page Two psychologists, David Dunning and Justin Kruger observed that people that lack knowledge and experience tend to overestimate their...
19 Aug, 2019 How to keep your readers - the Weibull Hazard function By Samuel Page What in the world is the Weibull Hazard function and why is it relevant to professional sales and marketing? The function is an...
16 Jul, 2018 How to get your boss to help close deals... and write content By James Barclay Sometimes you need to get your boss to do something to help a deal proceed. Their help can be priceless in the authority it brings. I...
29 Nov, 2017 Writing a deck that works By Adam Elgar I have finally taken David Ogilvy's advice and finished reading "Writing That Works" for the third time, having read it first perhaps...
20 Sep, 2017 Are you game for this week's content challenge? Here's how I did it By Passle Those connected to me on LinkedIn will have noticed that I've taken to creating a weekly video specially for the network, in which I...
07 Sep, 2017 So you want to be original? Here’s how By Passle A topic that’s come up a few times this week, since I posted my latest LinkedIn video, is how can I be original in a world full of people...
04 Sep, 2017 Is your content too clever? By Passle I've been getting into the habit every week of sharing a video to LinkedIn with a simple content tip. I've mostly been covering titles so...
29 Aug, 2017 Knowledge Gaps & Content Marketing: 4 easy steps to create accessible content. By Eugene McCormick We were taught at school that the smartest people make even the complex and obscure ideas understandable but even still, everyone has...
16 Aug, 2017 50% of key decision-makers spend at least 1 hour per week viewing your content: What do they want to read? By Eugene McCormick The recent Edelman/LinkedIn report on The Impact of Thought Leadership on Demand Generation surveyed 1,300 business execs and asked them...
15 Aug, 2017 Where do you get your inspiration from? A breakdown of my last three posts By Passle A common struggle, particularly if you’ve just started to blog, is ‘what do I blog about?’ You can have the best strategy, the best...
05 Jul, 2017 Are you ready to take on the July writing challenge? By Passle Copyblogger have issued a challenge to content creators everywhere: Try out 2 content types that are new to you (whether video,...
28 Jun, 2017 The age of headlines isn't over: spend more time on yours! By Passle Buzzsumo's post on the most shared headlines (from a sample set of 100 million headlines), has gone predictably viral. The author, Steve...
26 Jun, 2017 3 steps to help you write more frequently By Passle There seemed to be two types of student at my university. The wafflers and the pen-phobes. When faced with a 2,000 word essay, I would...
15 Feb, 2017 Best practice: 3 ways to create highly clickable titles on Passle By Passle Titles: they're either your worst enemy or a forgettable wallflower when you're creating content. Yet, while they are an important key to...