PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

Like many others, we see step-change advantages for our clients in the use of Generative AI over the pre-AI technologies, and it is now...

Everyone loves a bit of Return On Investment. Proven results, a nice list of ingredients in, and a lovely cake out! Life (and sales) is...

Maybe it's not a huge secret but I see on a regular basis with my clients, (of those that have or are implementing Account Based...

ABM is again the hot topic for B2B Marketers in late 2018. Marketing initiatives need to find a home within a wider organisation though....

My wife runs a small (but successful!) food PR company and after speaking with her the other day about the number of cold sales...

I talk to many professional services subject matter experts and technology salespeople about ways they can use self-written content to...

With so much confusion and discussion about ABM, I started thinking about the question of how do you become the next success story....

Account Based Marketing (ABM) continues to pick up steam in the world of B2B Sales and Marketing.  Everywhere I turn, people are talking...

As part of a project I’ve been looking at, I’ve been reading more and more on Account-Based Marketing. A lot of people are talking about...

I was suggested to read this book by Andrea Clatworthy, Head of ABM at Fujitsu, as a good insight into the world of Account-Based...

Gareth Case of NIIT and Really B2B, led a really interesting case study of a single firm ABM program - a ‘purists’ ABM program at the B2B...

If you are trying to transform your sales and marketing to a buyer-centric and account based approach, this video by Kelvin Gee and Chip...

The alignment of sales and marketing is often a hard task, mainly due to time constraints. Below are our account profiling slides that...

Last week I was lucky to join the B2B Marketing ABM roundtable. There were a number of issues raised but one topic (the topic that will...

The follow-up email.  You know you should do it but it can easily slip to the bottom of your large pile of things to do.   Example:  Your...

I’m currently in the room at TechTarget’s Worldwide ROI Summit listening to a panel discussion with Voula Hantziantonakis (TechTarget),...