5/16/2016 8:36:54 AM How to Measure Campaign Effectiveness By Freddy Dobinson Marketing teams often have an arsenal of tools available when it comes to tracking digital performance. Adopting a suite of technologies...
3/7/2016 3:55:08 PM Get Smart - Avoiding the Hype Surrounding Big Data By Freddy Dobinson The noise generated by "big data" distorts ones' ability to obtain actionable insights from digital analytics. Rather than collecting all...