PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

I have never been to a McKinsey office, nor have I worked professionally with their consultants. Yet they are a phenomenally strong brand...

Most sales and marketeers have heard the following statement in some form or other: “57% of the purchase decision is complete before a...

From the years I worked at Symantec, the support of pre-sales and technical sales functions played a critical role to my success in...