4/27/2022 5:00:13 PM McKinsey leading the way. By Adam Elgar I have never been to a McKinsey office, nor have I worked professionally with their consultants. Yet they are a phenomenally strong brand...
2/19/2018 12:00:00 AM Zeroing on the Customer Decision Journey By Passle Most sales and marketeers have heard the following statement in some form or other: “57% of the purchase decision is complete before a...
2/12/2018 12:00:00 AM Why equipping pre-sales is key to winning sales By Passle From the years I worked at Symantec, the support of pre-sales and technical sales functions played a critical role to my success in...