Feb 26, 2018 Understanding your buyer - Mapping out Influence vs Impact By Freddy Dobinson In their report on 'Selling to the Modern B2B Buyer', Salesforce credit the rise of the "consensus sale" - wherein reps have to engage...
Feb 19, 2018 How to 'Win' at your 2018 Account Planning - A Lesson on Strategy from Alastair Campbell By Freddy Dobinson Thanks to the recommendation from Kyle Hughes, at the top of this year's reading list was 'Winners' by Alastair Campbell. I could spend a...