4/6/2016 3:36:35 PM Why we need to stop focusing on vanity metrics By Passle Vanity metrics are the empty calories of the marketing world, and Twitter is more guilty than most other social networks in encouraging...
1/19/2016 5:15:58 PM Metrics to measure B2B content marketing success By Passle An interesting post by Jordan Con suggesting these five metrics for measuring success: Email open rateSocial sharesExit rateLead...