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Being our own case study: how involving sales in our content strategy increased our post shares by 1,721%

So apparently, as a marketer, I should go around wearing a t-shirt that says ‘Down with Sales’. Or so I should believe from the numerous...

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What is evergreen content anyway?

Evergreen trees are green all year round, come sun or snow. Likewise, evergreen content works all year round because:

  • It’s not time-sensitive
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unknownx500 basheertome

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B2B Content Marketing Toolkit 2016 - are you going?

On Thursday 13th October, we'll be hosting an event at WeWork Moorgate featuring some of my favourite brands of all times. I've invited...

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