20 Jul, 2017 Not Dead Yet: How Software Companies Still Thrive on Google Plus By Passle I have to admit, I’ve never really taken to Google Plus, as a marketer or personal user. My main reasons are three-fold: There doesn’t...
17 Jul, 2017 SAP Demonstrates Person to Person Sales/Marketing Moves the Needle By Passle This article really highlights that B2B buyer expectations are becoming closer to that of their B2C experience e.g. Amazon, Nike or...
17 May, 2017 5 software companies rocking Instagram By Passle Instagram is a network that many B2B businesses still struggle with – it can be difficult to know how to tackle it when your business...
14 Mar, 2017 Do you make time to prospect every day? By Passle This article provides a fantastic reminder to all of us that you must find the time every day to prospect. In addition to prospecting I...
11 Sep, 2016 High Quality B2B Hero Content From SAP Through Under Armour, Mclaren F1 and NHL By Passle Walking through Heathrow Airport this morning I couldn’t help notice the SAP HANA advertisement spanning 30m of real estate between...