Sep 12, 2017 Why Account Based Marketing (ABM) should not be a marketing initiative By Passle I have spent the day at Sales Hacker 2017 in London. It was a very insightful event involving hearing sales leaders sharing their...
Apr 03, 2017 Show what you know. Build trust. Sell stuff. By James Barclay I am not complicated and I do not think business is that complicated. There are many very important jobs - my brother is a surgeon, my...
Mar 29, 2017 Being our own case study: how involving sales in our content strategy increased our post shares by 1,721% By Passle So apparently, as a marketer, I should go around wearing a t-shirt that says ‘Down with Sales’. Or so I should believe from the numerous...
Feb 17, 2016 Consistency is key when it comes to social media marketing By Jess Tanner Social media is time-consuming. Marketing departments have so many other things going on; finding the time to define and implement a...