8/31/2016 3:22:09 PM Content as Soft Power: the Olympics By Tom Elgar The Chinese famously, and successfully, targeted the Olympics as a Soft Power opportunity. The British have done the same since 1996,...
1/4/2016 3:31:21 PM The BBC World Service: soft power & the content marketing of nations By Tom Elgar There are 6 'Public Purposes' to the BBC around education, citizenship and such like. One of the six is a clear soft power aim. ...