12 Dec, 2016 Big Data - How a retailer knew a high-school girl was pregnant before her dad did By James Barclay Last week I read a story about a man who was angered by the marketing collateral his high-school aged daughter was receiving from...
03 May, 2016 Putting the data horse before the cart By Mike Daly 5 Critical Success Factors (CSF) for big data analytics projects from a leading practitioner- HOTELS.COM. Analytics are too often the...
16 Mar, 2016 Should we all be Eating Hot Dogs Like a Freak? By Freddy Dobinson A slightly unusual question, but nevertheless one we should really be asking. In 2001, Takeru Kobayashi doubled the world record for the...
07 Mar, 2016 Get Smart - Avoiding the Hype Surrounding Big Data By Freddy Dobinson The noise generated by "big data" distorts ones' ability to obtain actionable insights from digital analytics. Rather than collecting all...
08 Sep, 2015 Accenture Digital MD Provides Digestible Social Media Advice By Passle Ray Eitel-Porter, Managing Director Accenture Digital, Head of Big Data & Analytics UK & Ireland provides a really honest insight into...