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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

2 results for: buying process

10/22/2018 12:00:00 AM

Demand Gen Content Preferences Survey 2018 - what B2B buyers want from vendors

By James Barclay

I was interested to read the Demand Gen Content Preferences Survey 2018. In short the survey found: Focus on value not sales pitch A...

2/12/2018 12:00:00 AM

By Connor Kinnear

I was at a meeting on Friday with a large UK organisation, meeting with their Head of Sales and their "Head of Sales Effectiveness". ...