Buzzsumo's post on the most shared headlines (from a sample set of 100 million headlines), has gone predictably viral. The author, Steve...
PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS
![Don’t clickthrough! Social shares vs actual reads [contains real examples]](https://images.passle.net/360x203/53d0c8edb00e7e0540c9b34b/5420381f3d947406f47d20ed/2016-04-26-3-36-05-261-guid-1461685199811-Don%25E2%2580%2599t%2520clickthrough!.png)
I recently wrote a post about vanity metrics, and the danger of attaching too much importance to shares on sites such as Twitter. Well, I...
Getting started with blogging can be a daunting task. Here are a couple of tools that can help you keep your writing slick and on-track:...
Each week, my colleagues and I receive data on how many clicks our blog posts have received from our weekly newsletter. A healthy dose of...
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What is clickbait? Even if you don’t recognize the term, you have almost certainly encountered it. Here are some examples of clickbait...
