9/30/2016 12:00:00 AM The Goose-Bump Effect: Creating Emotionally Engaging Content in B2B By Freddy Dobinson The Dear Sophie Campaign run by Google really pulls on the heartstrings and it is hard not connect on an emotional level with the story...
9/26/2016 10:58:49 AM Making Bathrooms Matter: Emotional Connection = Brand Recognition By Freddy Dobinson A clear, simple, yet evocative message - bathrooms matter. Resonating with a range of core emotions this bathstore advert transforms the...