PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

When IBM faced the challenge of changing people's perception of AI from a niche technology to having every day use cases, they used...

IBM have been looking at how firms are using GDPR as an opportunity to improve relationships with clients.  Here are some key data...

In the 1980s this phrase was used widely to justify buying from an incumbent supplier of pretty much anything. It suggested that by...