12 Jul, 2018 Global b2b campaigns require a core idea that is adapted to each region By Passle During the lively panel session at b2b ignite earlier this week, Tony Temple of WWP pulled together an honest account of the challenges...
10 Jul, 2018 Brains, Brands & David Beckham's Package with Brian Macreadie By Passle 5 Things You (Marketers) Must Not Forget 1. Get Remembered People remember big things, like where you were during a major event- at...
10 Jul, 2018 Create authentic and personal experiences to drive b2b customer connections with Mika Yamamoto of SAP By Passle Mika Yamamoto, Chief Digital Officer at SAP provided an insight into the convergence of human and artificial intelligence to gain...
10 Jul, 2018 How to Build "Brand You" - Be Authentic and Remember what You are Good at - By Lucy Steers By Connor Kinnear It's the Ignite B2B event, 2018 and Lucy Steers from Hymans Robertson is looking at how you can build "Brand You". In a hugely honest...