I attended a very engaging panel discussion last week at the Marketing Leaders Summit organised by the Lawyer around Pricing vs Value. ...
PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS
"According to Michael Porter’s theories... Differentiators compete based on a variety of factors, such as quality or service, rather than...
Often, when selling, we think we need to compete on the things that matter to us; which is usually money. This often drives salespeople...
